Designing the Contextual Interface FOWD 2013

Transcript

2. JOE JOHNSTON YEAH THAT’S A BLACKBERRY PLAYBOOK, REMEMBER THOSE THINGS. Director of UX Director of R&D Universal Mind universalmind.com joe.johnston@universalmind.com @merhl I like candy.
3. CONTEXTUAL DESIGN
4. WHAT IS IT? Broadly, context can be defined as ‘the interrelated conditions in which something exists or occurs’ WHAT THE HELL DOES THAT MEAN?
5. WHAT IS THE USER TRYING TO ACCOMPLISH AT THAT MOMENT. 3 KEY THINGS MAKE UP CONTEXTUAL DESIGN WHERE ARE THEY TRYING TO ACCOMPLISH IT. WHAT ARE THEY TRYING TO ACCOMPLISH IT ON.
6. The back story, how did we get here. MOBILE FIRST RESPONSIVE WEB DESIGN CONTEXTUAL DESIGN
7. sidebar... SoLoMo!
8. So Lo Mo The integration of social networks with inherent mobile location features Sensors Data
9. ANYTIME AND EVERYWHERE • Source: “The New Multi-screen World: Understanding Cross-platform Consumer Behavior,”Google, August, 2012, http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
10. • Source: “When People Use Different Devices,” Luke Wroblewski, November 22, 2011 READ IT LATER (NOW POCKET) IPHONE USERS Work Morning Commute Commute Evening
11. • Source: “When People Use Different Devices,” Luke Wroblewski, November 22, 2011 READ IT LATER (NOW POCKET) IPAD USERS Commute Evening Work Commute Morning
12. AUDIO IS CONTEXT, SO LISTEN UP.
13. YOUR CALENDAR IS CONTEXT.
14. LOCATION IS CONTEXT. RT @andrewmaier: .@gem_ray I wish the iPhone dictionary was location aware so it'd pick up street names. • Source: Andrew Maier @andrewmaier, Twitter, May 7th, 2012.
15. THE LIVING ROOM IS CONTEXT.
16. DEVICE IS CONTEXT.
17. DON’T REMOVE CONTENT, PROGRESSIVELY ENHANCE IT.
18. MULTI-SCREEN CONTEXT Precious, a studio based in Hamburg, Germany published a collection of additional multiscreen categories and scenarios to help understand and define strategies for the multiscreen world. • Source: http://uxmag.com/articles/designing-for-context-the-multiscreen-ecosystem
19. A FEW THINGS TO REMEMBER MOBILE ≠ LOW DOWNLOAD SPEED CONTEXT ≠ INTENT BIG MOTHER ≠ BIG BROTHER
20. THE “JUST RIGHT” EXPERIENCE Just Right Satisfaction THE GOLDILOCKS PRINCIPLE • Source: http://en.wikipedia.org/wiki/Goldilocks_principle
21. DOGFOODING
22. HOW IS IT USED TODAY?
23. BABY CARROTS APP In it, you play as a helmeted dude, riding a rocket-powered shopping cart that's REALLY powered by baby carrots.
24. PAY WITH SQUARE Geo Based payment
25. FASHION LIKE Fashion retailer C&A in Europe started a new initiative called Fashion Like allows people to 'like' certain items of clothing on the company's Facebook page, and these clicks are collected and displayed on the relevant clothes rack in real-time.
26. GOOGLE NOW An intelligent personal assistant developed by Google. It passively delivers information to the user that it predicts they will want, based on their search habits.
27. ALLRECIPES AllRecipes is an example of a continuous multiscreen experience.
28. HOW WILL IT BE USED?
29. CHAMELEON Chameleon is an Android Tablet Home Screen that changes to fit your lifestyle. Chameleon Home Screens can be set up based on GPS locations, WiFi networks and time ranges, allowing you to define which Home Screen is the most relevant for the situation.
30. ESTIMOTE BEACONS. Simply stick the sensors in any physical place — such as your retail store — and your app users will benefit from personalized micro-location based notifications and actions when they walk in to your venue or interact with your products.
31. DISNEY MAGIC BANDS MagicBands and cards are all-in-one devices that serve as your “ticket,” “room key” and more. With a MagicBand on your wrist or a card in your pocket, you’ll travel lighter throughout your vacation.
32. GESTURE BASED CONTENT SHARING A demo that features the key interactions in a mock retail experience, showcasing an “employee-to-customer” interaction and what it could be.
33. MYO MYO lets you use the electrical activity in your muscles to wirelessly control your computer, phone, and other favorite digital technologies. With a wave of your hand, MYO will transform how you interact with your digital world.
34. 1. UNDERSTAND PEOPLE, CONTENT AND CONTEXT
35. 2. DOCUMENT THEIR JOURNEY
36. 3. IA, WORKFLOW, WIREFRAME
37. 4. GRAPHIC AND INTERACTION DESIGN
38. 5. PROTOTYPE
39. 6. TEST AND ITERATE!
40. HAPPY, HAPPY, HAPPY
41. thank you. joe.johnston@universalmind.com @merhl