Designing The Contextual Interface GLSEC 13

Transcript

1. Contextual Design | Joe Johnston | @merhl | #ContextualDesign 1
2. Contextual Design | Joe Johnston | @merhl | #ContextualDesign
3. Contextual Design | Joe Johnston | @merhl | #ContextualDesign 3 Who? Director of UX Director of R&D Universal Mind @merhl universalmind.com merhl.com
4. Contextual Design | Joe Johnston | @merhl | #ContextualDesign What is it? 4
5. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Broadly, context can be defined as ‘the interrelated conditions in which something exists or occurs’ So what the hell does that mean? 5
6. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Mobile First 6 Responsive Web Design Contextual Design Think geo location, wifi networks, time based, even calendar aware design.
7. Contextual Design | Joe Johnston | @merhl | #ContextualDesign 1. What is the user trying to accomplish at that moment. 7 2. What are they trying to accomplish it on. 3. Where are they trying to accomplish it.
8. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Source: “The New Multi-screen World: Understanding Cross-platform Consumer Behavior,”Google, August, 2012, http://services.google.com/fh/files/misc/multiscreenworld_final.pdf Anytime and Everywhere
9. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Read it Later (now Pocket) iPhone Users 9 Morning Commute Work Commute Evening Source: “When People Use Different Devices,” Luke Wroblewski, November 22, 2011
10. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Read it Later (now Pocket) iPad Users 10 Morning Commute Work Commute Evening Source: “When People Use Different Devices,” Luke Wroblewski, November 22, 2011
11. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Don’t remove content, progressively enhance it. 11
12. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Audio is context, so listen up. 12
13. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Baby Carrots App In it, you play as a helmeted dude, riding a rocket-powered shopping cart that's REALLY powered by baby carrots. Source: http://itunes.apple.com/us/app/xtreme-xrunch-kart/id390552979?mt=8
14. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Your Calendar is context. 14
15. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Location is context. RT @andrewmaier: .@gem_ray I wish the iPhone dictionary was location aware so it'd pick up street names. 15 Source: Andrew Maier @andrewmaier, Twitter, May 7th, 2012.
16. Contextual Design | Joe Johnston | @merhl | #ContextualDesign 16 The Living Room is context.
17. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Multi-Screen Context Precious, a studio based in Hamburg, Germany published a collection of additional multiscreen categories and scenarios to help understand and define strategies for the multiscreen world. Source: http://uxmag.com/articles/designing-for-context-the-multiscreen-ecosystem
18. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Device is Context. 18
19. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Mobile != Low download speed 19 Context != Intent Big Mother != Big Brother
20. Contextual Design | Joe Johnston | @merhl | #ContextualDesign The “Just Right” Experience The Goldilocks Principle Just Right Satisfaction http://en.wikipedia.org/wiki/Goldilocks_principle
21. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Target knows before it shows. Source: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
22. Contextual Design | Joe Johnston | @merhl | #ContextualDesign How is it used today? 22
23. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Pay with Square 23 + Geo Based payment in every Starbucks. http://www.nytimes.com/2012/08/08/technology/starbucks-and-square-to-team-up.html
24. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Evernote 24 Evernote for the iPhone takes any calendar entry and adds that to the title of any new note.
25. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Passbook 25 Passbook allows 3rd party companies the ability to create tickets and store them in one location on the users device.
26. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Do Not Disturb 26
27. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Fashion Like 27 Fashion retailer C&A in Europe started a new initiative called Fashion Like allows people to 'like' certain items of clothing on the company's Facebook page, and these clicks are collected and displayed on the relevant clothes rack in real-time. Source: http://mobile.theverge.com/2012/5/6/3002270/fashion-like-facebook-brazil-cea-clothes
28. Contextual Design | Joe Johnston | @merhl | #ContextualDesign AllRecipes AllRecipes is an example of a continuous multiscreen experience Source: http://uxmag.com/articles/designing-for-context-the-multiscreen-ecosystem
29. Contextual Design | Joe Johnston | @merhl | #ContextualDesign How will it be used? 29
30. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Chameleon 30 Chameleon is an Android Tablet Home Screen that changes to fit your lifestyle. Chameleon Home Screens can be set up based on GPS locations, WiFi networks and time ranges, allowing you to define which Home Screen is the most relevant for the situation. Source: http://www.kickstarter.com/projects/gaborvida/chameleon-a-better-home-screen-for-your-android-ta
31. Contextual Design | Joe Johnston | @merhl | #ContextualDesign 31 Source: http://www.google.com/landing/now/
32. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Context-aware computing 32 A TV remote control can collect data on how the remote is held by different users and build profiles based on that. Such a remote, of which Intel showed a prototype at the conference, could identify who’s holding the remote and offer recommendations for TV shows based on that. Source: http://www.wired.com/gadgetlab/2010/09/context-aware-computing/
33. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Touché Source: Read more at http://venturebeat.com/2012/05/04/amazing-new-touch-technology-could-revolutionize-smartphones-doorknobs-your-sofa/#vXMIiAUaemwOlsO9.99
34. Contextual Design | Joe Johnston | @merhl | #ContextualDesign Gesture Based Content Sharing 34 Source: http://www.universalmind.com/mindshare/entry/gesture-based-content-sharing-the-new-retail-customer-experience
35. Contextual Design | Joe Johnston | @merhl | #ContextualDesign thank you 35 @merhl universalmind.com merhl.com joe.johnston@universalmind.com