Social Media & Accessibility - DCCO 2020

Having a fully accessible website is extremely important when it comes to digital accessibility, but the easiest and most effective way to get your organization’s name out to the masses, is through social media. With over 3 billion people around the world using platforms like Twitter, Instagram, Facebook and LinkedIn, it’s no secret that social media marketing is important for any organization. Leveraging the most widely used social media platforms helps you connect with your audience, increase your brand awareness as well as boost potential leads and sales. Being active on social media not only allows you to connect with your audience but for your audience to connect with you.

When you take the time to make sure the images, videos and other content you share are accessible, you send a positive message about your values as an organization that can truly make you stand out among the crowd. Together, we will go through each of these four social media platforms, and walk through the steps needed to create more accessible content.

Transcript

1. MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content
2. Michaela
 Blackham FRONT-END DEVELOPER ACCESSIBILITY SPECIALIST
3. @atendesign aten.io
4. Work That
 Matters
5. Work That
 Matters
6. MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content
7. Outline • Why should we make our social media posts accessible? • What platform is the most accessible? • Accessibility guidelines to follow to make your posts more accessible.
9. MICHAELA BLACKHAM Social Media & Accessibility Create more accessible content
10. Social Media & Accessibility
11. Why should we make our social media posts accessible?
12. 3.9 BILLION people use social media *As of July 2020 - datareportal.com
13. It's the easiest way to get your organization’s name out to the masses
14. • Connect with your audience • Increase brand awareness • Inexpensive • Global Reach
15. It sends a positive message about your values as an organization
16. Which platform is the most accessible?
17. Facebook? Instagram? Twitter? LinkedIn?
18. Facebook? Instagram? Twitter? LinkedIn? NONE!!
19. Why are all of these platforms so bad?
20. Platforms are ALWAYS updating
21. Content is user created
22. They aren’t all bad
24. How You Can Improve Your Posts
25. Guidelines for accessible posts
26. Normal Digital Guidelines • DO NOT WRITE IN ALL CAPS • Pay attention to color contrast • Avoid misspellings • Watch out for broken links • Captions on your videos (and stories)
27. Social Media Guidelines • Hashtags • Decorative fonts • Emojis & emoticons • Link shorteners • Include alternative text • Images should not be text • Repeat content
28. Using #hashtags correctly
29. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags
30. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags
31. CamelCase • #photooftheday • #careerendingtwittertypos • #omgisthattombrady • #teamtopoopportunities • #PhotoOfTheDay • #CareerEndingTwitterTypos • #OMGisThatTomBrady • #TeamTopoOpportunities
32. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags
34. #AlwaysUseCamelCase Include #hashtags in comments Avoid suggested #hashtags
36. ' ｕε 
 ∂ｅςνᵉ ᶠỖήｔᔕ
37. Don’t use decorative fonts
39. Sounds terrible, right?
40. Use emojis sparingly, and avoid emoticons
41. ¯\_(ツ)_/¯
43. ¯\_(ツ)_/¯
44. Never use emojis in alternative text for images
45. “Who ⭐should⭐ be in charge of your birth control decision making? You#! Not these other guys.”
46. Use shortened URLs
49. Include alternative text
50. Facebook Instagram Twitter LinkedIn
51. Facebook - Desktop New post
56. Facebook -Desktop Edit old post
58. Facebook -Mobile New post
63. Facebook -Mobile Edit old post
68. Facebook Instagram Twitter LinkedIn
69. Instagram - Desktop New post
70. Fail
71. Instagram - Desktop Edit old post
72. Fail
73. Instagram - Mobile New post
78. Instagram - Mobile Edit old post
82. Facebook Instagram Twitter LinkedIn
83. Twitter - Desktop New post
90. Twitter - Desktop Edit old post
91. Fail
92. Twitter - Mobile New post
97. Twitter - Mobile Edit old post
98. Fail
99. Facebook Instagram Twitter LinkedIn
100. LinkedIn - Desktop New post
105. LinkedIn - Desktop Edit old post
110. LinkedIn - Mobile New post
111. Fail
112. LinkedIn - Mobile Edit old post
113. Fail
114. Images should not include important text
117. Repeat content
119. Thanks!
120. Michaela
 Blackham MICHAELA@ATEN.IO