Proposal Sample

Transcript

1. 2022 ©️ Feedforce Vietnam Co., Ltd Proposal Sample 1
2. 2022 ©️ Feedforce Vietnam Co., Ltd Project scheme 2
3. 2022 ©️ Feedforce Vietnam Co., Ltd Shopee・Lazada: Store page and Product detail page 3 To increase the purchase rate, the store page and product detail pages need to be improved. • Clearly define the USP (Unique Selling Proposition) • Clearly define your focus products • Cover keywords • Follow Insight - Solution - Insight • Add a brand story • Clearly state how the product is used (Hướng dẫn sử dụng) Store Page Our guide example Product detail page Our guide example
4. 2022 ©️ Feedforce Vietnam Co., Ltd 4 Increase the purchase rate • Cover search queries in title and description • Apply discount promotions • Add a watermark ◦ Store name + "chính hãng" (authentic) + Japanese flag ◦ Highlight featured benefits • Register your brand on Lazada • PDCA cycle for banner images ◦ e.g. Place a banner at the top of the store that gives an overview of the store and clearly states that the product is from Japan, etc. Increase the number of visits • Participate in campaigns (e.g. flash sale 3/3, payday campaign on 25th of every month, etc.) • Advertise (CPAS / Search in Lazada / Display in Lazada / Affiliate) • Increase your followers with incentives (follow prizes/vouchers) • Aim for Shopee Mall / LazMall Shopee・Lazada: Examples of improvement measures
5. 2022 ©️ Feedforce Vietnam Co., Ltd Promotion plan and Ad menu plan 5 We propose promotion implementation and advertising cost allocation according to the phases of the marketing funnel, such as awareness and consideration. Ex. Ad menu plan Ex. Promotion Plan
6. 2022 ©️ Feedforce Vietnam Co., Ltd CPAS Advertisement 6 CPAS ads are a type of dynamic advertising that enables targeting the right products to the right users on Facebook with very high CTR and CVR based on behavioral data (e.g., product viewed, cart added) on Shopee/Lazada. There is no need to include the Shopee/Lazada URL in the post; the Facebook engine, automatically linked to Shopee/Lazada, will automatically display highly relevant products in a carousel collection format.
7. 2022 ©️ Feedforce Vietnam Co., Ltd Fee/Schedule 7
8. 2022 ©️ Feedforce Vietnam Co., Ltd About Fee 8 • Each fee is per platform, such as Shopee, Lazada, etc. • Please note that the product categories specified by the platform must be fulfilled. Please contact the person in charge our sales for details. Service 料金 備考 Opening and setting up a shop 15万円/初期 申込み代行/ブランド登録/決済設定/審査・要求事項 対応/商品・ショップページ作成 Shop operation fee (including marketing) 固定費5万円＋売上の15% チャットサポート代行を含みます Localize product images (Adding logo, flags, words etc） 3,000円/画像 Creation of Shop banner 3万円/画像 素材はご提供いただきます Own domain ad operation グロス配信金額の20% 最低出稿金額30万円～ EC mall ad operation (including CPAS) グロス配信金額の20% 最低出稿金額30万円～ Developing Web site Please contact to the person in charge for more information. info@feedforce.vn
9. 2022 ©️ Feedforce Vietnam Co., Ltd Steps to start using the service 9 We will interview you about your current situation. Meeting Contract Start of service Proposal of strategy From the EC consultant in charge, we will propose the best store design and plan for your issues. We will provide a one-stop service from implementation to operation from the EC consultant in charge. Store opening takes 3 weeks at the earliest after signing a contract ※The schedule may vary depending on the platform and start date.
10. 2022 ©️ Feedforce Vietnam Co., Ltd 10 Offerings for e-commerce and advertising operations E-commerce and marketing agency Shopee, Lazada, TikTok, Tiki, Owned e-commerce store (e.g. Shopify) O Advertising (search, display, shopping ads, CPAS, video) Shopee, Lazada, Tiki, TikTok, Google, Facebook O Advertising Media other than the above (negotiable) △ KOC/KOL Bookings O Customer chat support, order processing and shipping Shopee・Lazada・TikTok・Tiki ✕ Social Media Operation Facebook O Offering for creative production Banner production If you provide us with the material, we can create it. O Video production If you provide us with the material, we can create it. O Owned E- commerce store production We mainly utilize Shopify to produce the site. O Scope of Services: E-commerce and Advertising Operations