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RESASではじめる観光データ分析
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Yuichi Yazaki
October 05, 2016
2
810
RESASではじめる観光データ分析
青森観光アプリ開発コンテストのプレセミナー&アイデアソンで講演した資料です。
主催:青森県/
企画・運営:エイチタス株式会社
協力:アマゾン ウェブ サービス ジャパン株式会社、星野リゾート 青森屋
Yuichi Yazaki
October 05, 2016
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Transcript
3&4"4Ͱ͡ΊΔ؍ޫσʔλੳ ߹ಉձࣾϊʔςʔγϣϯʗ࡚༟Ұ
ίϯϐϡʔλʹཧղ͠ ͍͕͢ɺਓؒೝ ͮ͠Β͍ ਓؒͷೝೳྗʹ͋Θͤ ͯநԽ͠ɺ୯ͳΔࣈ Ͱͳ͘ɺҙຯ͋Δใ ʹมԽͤ͞Δ ใ͔ΒͳΔ΄ͲϙΠϯ τΛݟ͚ͭɺࣗ͝ͱԽ ͢Δ
ͳΔ΄Ͳʂ σʔλ ՄࢹԽ ڞײ σʔλˠՄࢹԽˠڞײ
w ΠϯϑΥάϥϑΟοΫεʢྫɿάϥϑɺԁά ϥϑͳͲʜʣʹ͍͚ۙͲɺϒϥβ্Ͱಈతʹ ಈ͘ɻ w ಈָ͍͍͚ͯͩ͠͡Όͳ͘ɺใͷΓऔΓํ ΛݟΔਓ͕બΔɻ w ༰Λࣗࣄʹ͢Δ͜ͱ͕Ͱ͖Δɻ w
ଟ༷ͳϞϊͷݟํΛఏڙͰ͖Δɻ
ΦϦϯϐοΫɾϝμϧͷଟ༷ͳݟํ IUUQTMBOEJOHHPPHMFDPNBMUNFEBMUBCMF
ࡾେࢢݍͷਓͷྲྀΕ IUUQTUSVDUVSFBOESFQSFTFOUBUJPODPNXPSLTQSFGFDUVSBM.JHSBOUT
http://structure-and-representation.com/works/odd/ 0QFO%BUB-PHP(FOFSBUPS
ࠃཱࠃձਤॻؗॳͷ σʔλɾϏδϡΞϥΠθʔγϣϯɾΠϕϯτ
ํ࣏ࣗମʹ·ͭΘΔσʔλ ࢀՃऀͷ࡞ IUUQMBCOEMHPKQDNT RWJTVBMJ[F IUUQTDPEFJRKQNBHB[JOF
͘·Ϟϯόʔɾνϟʔτ IUUQTXXXGBDFCPPLDPNQIPUPQIQ GCJETFUBUZQFUIFBUFS
σʔλͰֆΛඳ͘ϫʔΫγϣοϓ IUUQTNUSMOFULZPUPFWFOUT@EBUFESBXJOHXPSLTIPQ
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IUUQTFJKJZBIPPDPKQZPVUIJEFBUIPO :BIPPΈΜͳͷ࣏ ࡀબڍݖࣾձ՝ΞΠσΞιϯ
IUUQTFJKJZBIPPDPKQZPVUIJEFBUIPO ߴߍੜͷࣾձ՝ҙࣝΛ࡞Խ
ʮ৽͍͠୯ҐΛͭ͘Δʯ
࿑ಇྗʢ̢ࣈΧʔϒʣ IUUQXXXHFOEFSHPKQBCPVU@EBOKPXIJUFQBQFSI[FOUBJIUNMIPOQFOC@T@IUNM ߦ۠ Λࡉ͔͘ ͢Δ ࢀՃऀͷ࡞
w ͍ͭঁੑ͔Γ͚ͩͲஉੑͲ͏ͳͷʁ w ҬʹΑͬͯҧ͍ͳ͍ͷʁ ࢢ۠ொଜϨϕϧͰ ࿑ಇྗʢ̢ࣈΧʔϒʣ IUUQXXXHFOEFSHPKQBCPVU@EBOKPXIJUFQBQFSI[FOUBJIUNMIPOQFOC@T@IUNM ߦ۠ Λࡉ͔͘ ͢Δ
ࢀՃऀͷ࡞
۠ɾੑผग़ͯ͠Έͨ IUUQXXXHFOEFSHPKQBCPVU@EBOKPXIJUFQBQFSI[FOUBJIUNMIPOQFOC@T@IUNM ߦ۠ Λࡉ͔͘ ͢Δ ࿑ಇྗʢ̢ࣈΧʔϒʣ ࢀՃऀͷ࡞
۠ɾੑผग़ͯ͠Έͨ IUUQXXXHFOEFSHPKQBCPVU@EBOKPXIJUFQBQFSI[FOUBJIUNMIPOQFOC@T@IUNM ߦ۠ Λࡉ͔͘ ͢Δ ࿑ಇྗʢ̢ࣈΧʔϒʣ ࢀՃऀͷ࡞
ேͷ௨ۈ࣌ؒͷஈ IUUQXXXHFOEFSHPKQBCPVU@EBOKPXIJUFQBQFSI[FOUBJIUNMIPOQFOC@T@IUNM ೋͭͷࢦ ඪͷׂΓ ࢉ ௨ۈ࣌ؒ͋ͨΓͷேͷஈ IUUQTESJWFHPPHMFDPNpMFE#US-#(+L;8U&D5'+4E[0).WJFX IUUQTEPDTHPPHMFDPNTQSFBETIFFUTEH44WP2J9/27'E5NVC#N;S-#J/@P7NK4;CF"O1,42FEJU VTQTIBSJOH Ոฏۉʸ௨ۈ࣌ؒฏۉ
ࢀՃऀͷ࡞
IUUQCZMJOFTOFXTZBIPPDPKQZB[BLJZVJDIJ :BIPPχϡʔεݸਓͰࣾձ՝ʹ͍ͭͯͷهࣄΛ࿈ࡌ
3&4"4
IUUQXXXBNB[PODPKQEQ ʮষݩͰϫʔΫγϣοϓΛ։͜͏ʯΛ$PEF'PS5PLZPͰ୲
3&4"4׆༻࣮ફϚοϓ
ຊਓͷҠಈ ֎ࠃਓͷҠಈ
֎ࠃਓ؍ޫ٬
֎ࠃਓ؍ޫ٬ɿ ೖग़ࠃ͢Δॴ w ԟ෮ͱӋా͔ాΛར༻ʜ w ԟ෮ͱ౦Λར༻ʜ w ԟ෮ͱઋΛར༻ʜ w ยಓ౦ɺยಓ৽ઍࡀΛར༻ʜ
w ԟ෮ͱ৽ઍࡀΛར༻ʜ ౦ʜ੨ɺळాɺ͍ΘͯɺՖר 3&4"4݄ʙ݄ʗ֎ࠃਓೖग़ࠃۭߓੳ גࣜձ̣̩̩ࣾυίϞɾגࣜձࣾυίϞɾΠϯαΠτϚʔέςΟϯάʮϞόΠϧۭؒ౷ܭʯ
֎ࠃਓ؍ޫ٬ɿ ੨ݝʹདྷΔલʗདྷͨޙɺͲ͜ʹ͍Δ͔ w લɺޙͱؠखɺւಓɺळాɺ౦ژ͕ଟ ͍ 3&4"4݄ʙ݄ʗ֎ࠃਓҠಈ૬ؔੳ גࣜձ̣̩̩ࣾυίϞɾגࣜձࣾυίϞɾΠϯαΠτϚʔέςΟϯάʮϞόΠϧۭؒ౷ܭʯ
֎ࠃਓ؍ޫ٬ɿ Ͳ͜ͷࠃͷਓ͕ଟ͍ʁ w ܦͰ͔Β͕μϯτπʹଟ͍ w தࠃؖࠃ͔Βൺֱతଟ͍͕ɺܦͰΈΔͱ ݁ߏϜϥ͕͋Δ w ΠΪϦεɺΦʔετϥϦΞͳͲ͕ʑண࣮ʹඍ ૿
3&4"4݄ʙ݄ʗ֎ࠃਓ๚ੳ ؍ޫிʮ๚֎ࠃਓফඅಈௐࠪʯɺຊ؍ޫہʮ๚֎٬ʯ
֎ࠃਓ؍ޫ٬ɿ ன࣌ʗ࣌ʹࡏ͍ͯ͠ΔͷͲ͜ͷࠃͷਓʁ w ΞϝϦΧ͕μϯτπʹଟ͘ɺଓ͍ͯதࠃɺɺ ؖࠃ͕ଟ͍ʢʣ w ΞϝϦΧɺதࠃɺɺؖࠃ͕͍͍ͩͨଟ͍ ʢʣ w ʙ݄͚ͩλΠ͕ଟ͍ʢʣ
3&4"4݄ʙ݄ʗ֎ࠃਓࡏੳ גࣜձ̣̩̩ࣾυίϞɾגࣜձࣾυίϞɾΠϯαΠτϚʔέςΟϯάʮϞόΠϧۭؒ౷ܭʯ
֎ࠃਓ؍ޫ٬ɿ ͓ۚΛͨ͘͞ΜͬͯΔͷͲ͜ͷࠃͷਓʁ w ΄΅ͯ͢ͷେྨʢ؍ޫɾΤϯλϝؚΉʣʹ ͓͍ͯɺΞϝϦΧ͕μϯτπʹଟ͍ w ॓ധؖࠃɺɺΞϝϦΧ͕ଟ͍ w ۚ༥ɾอݥαʔϏεؖࠃͷΈʢɺ ʣ
3&4"4݄ʙ݄ʗ֎ࠃਓফඅੳ ϏβɾϫʔϧυϫΠυɾδϟύϯגࣜձࣾͷΧʔυσʔλʹج͖ͮɺ ֳ·ͪɾͻͱɾ͠͝ͱੜຊ෦ࣄہ࡞
IUUQXXXUPVSJTNKQUPVSJTNEBUBCBTFTVSWFZKBQBOHVJEF +5#૯߹ݚڀॴʗKBQBOHVJEFDPNڞಉௐࠪ ʮ๚֎ࠃਓཱྀߦऀͷߦಈʯ
w ΞϝϦΧਓʜຊͷจԽΛମݧ͍ͨ͠ w ΞδΞਓʜඒ͍͠ܠ৭Λݟ͍ͨ w ϤʔϩούਓʜਆֳࣾΛݟ͍ͨ
w Ո༑ਓʹޠΓ͍ͨମݧʜࡇΓɺ͓ਖ਼݄ɺՖݟ
؍ޫཱࠃͷ݅ (%1ͷ ࠃ࿈ੈք؍ޫػؔͷࢦΛࢀߟʹʗσʔϏοτɾΞτΩϯιϯ
σʔϏουɾΞτΩϯιϯʮ৽ɾ؍ޫཱࠃʯ
؍ޫிʗ౷ܭใɾനॻ IUUQXXXNMJUHPKQLBOLPDIPTJSZPVUPVLFJJOEFYIUNM
ͦͦ͋·Γདྷͯͳ͍ʢΞδΞͰ̓Ґʣ
σʔϏουɾΞτΩϯιϯʮ৽ɾ؍ޫཱࠃʯ
σʔϏουɾΞτΩϯιϯʮ৽ɾ؍ޫཱࠃʯ
σʔϏουɾΞτΩϯιϯʮ৽ɾ؍ޫཱࠃʯ
ຊਓ؍ޫ٬
؍ޫ٬ɿ େ͔ͮΈͳ ʗ੨ݝ؍ޫೖࠐ٬౷ܭ w Ͳ͔͜Βɿݝ͔Βׂɺݝ֎͔Βׂ w ݝ֎ͷͲ͔͜Βɿւಓʗ౦͔Βׂɺ౦ژʗؔ ౦͔Βׂ w ੑผɿஉੑׂɺঁੑׂ
w ɿʗͰׂɺׂɺׂ w ਓɿೋਓׂɺҰਓʗࡾਓׂ
؍ޫ٬ɿ େ͔ͮΈͳ ʗ੨ݝ؍ޫೖࠐ٬౷ܭ w ๚ճɿճҎ্ׂɺճׂ w తɿ؍ޫ͕΄΅ׂ w ॓ധɿҰധׂ͕ɺೋധׂ͕
؍ޫ٬ɿ େ͔ͮΈͳ ʗ੨ݝ؍ޫೖࠐ٬౷ܭ w ԕ͍ͱ͜Ζ͔Β དྷΔਓ΄Ͳ͓ۚ Λ͏
·ͱΊ
؍ޫཱࠃͷ݅ ؾީɺࣗવɺจԽɺ৯ࣄ σʔϏοτɾΞτΩϯιϯʮ৽ɾ؍ޫཱࠃʯ ࣏҆ͷྑ͞ɺަ௨γεςϜɺ͓ͯͳ͠ʜ
શମ࠷దͱݸਓ࠷దΛͭͳ͙ σʔλϏδϡΞϥΠθʔγϣϯ w ݸผ࠷దͷɻʮʯɻ w ݸਓͷࢹɻ ݸਓͷ՝ ࣾձͷ՝ w શମ࠷దͷɻʮʯɻ
w ߦͷࢹɻ౷ܭσʔλɻ w ʮΛݟͯΛݟͳ͍ʯ͔ΒʮΛݟͯݟΔʯ w ࣗҎ֎ͷʮʯΈΔ͜ͱͰɺࣗΛ٬؍ࢹͰ͖Δ w ෳͷ݅Λಉ࣌ʹൺֱ͢Δ͜ͱͰʮෳࡶܥʯͰ͋Δݱ࣮ ͷղΛ
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