What is User Experience?

A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.

1. WHAT IS USER EXPERIENCE? Pradeep Nayar Dec 16, 2011
2. ABOUT ME • User Experience Principal at Tribune Company, Chicago • Worked on several websites, web apps, mobile websites, iPad/iPhone/Android/Win 7 phone & tablet apps • 1999: Graduated with a B.E (Computer Science) • 2002: Gradated with a M.S (Computer Science) • Worked as a back-end Java developer • Moved to front-end (Ajax) development • Stumbled upon this thing called “User Experience”. • Obsessed about product design, user interfaces and solving problems @designonmymind
3. TOPICS I WILL COVER... • What is USER EXPERIENCE? • Core UX principles • What is User-Centered Design? • Parts of UX • Some examples • How do you get in to the field of UX?
4. WHAT IS USER EXPERIENCE?
5. UX is the art & science of making better products for consumers.
6. UX is the art & science of making better products for consumers.
7. UX is the art & science of making better products for consumers.
8. UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.
9. UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.
11. Don Norman Coined the word “User Experience” in the 90s
13. UX PRINCIPLE #1 Know your user.
14. Developer Consumer Business Owner
15. I have an idea! Developer Consumer Business Owner
16. Developer Consumer Business Owner • Business goals • How to make $$$$
17. Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$
18. • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$
19. Develops product • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$
20. What the %&^%!? • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ Develops product
21. Who focuses on the consumer? • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ Develops product
22. • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ UX Professional Develops product
23. • Consumer needs • Bridges consumer needs, business goals & technical feasibility UX Professional • Code reusability • Maintainability Gives requirements Developer Consumer Business Owner • Business goals • How to make $$$$ Develops product
24. Business Goals Technical Goals FIND THE SWEET SPOT User Goals UX
25. UCD - USER CENTERED DESIGN UCD is the art & science of making products around the consumers.
26. UX PRINCIPLE #2 Never assume your user needs.
27. Aren’t we consumers too? Not Always.
29. Aren’t we consumers too? You have a vested interest in the product.
30. PARTS OF USER EXPERIENCE
31. { UX User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design PARTS OF UX
32. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment
33. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Surveys • User Interviews • Competitive Analysis
34. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Content Inventory • Copy writing
35. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Site maps • Wireframes • User Flows
36. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • User Flows • Prototypes
37. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Usability Testing • Cognitive walkthrough • Heuristic Evaluation
38. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Design Mockups • Style Guides
39. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment
40. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment
41. PRODUCT DEVELOPMENT CYCLE Discovery User Research Content Strategy Information Architecture Usability Engineering Visual Design Interaction Design Definition Development Deployment • Site Metrics • Surveys • User Interviews
42. UX IN PRACTICE
51. HOW DO YOU GET IN TO UX? • Consider incorporating UX in your projects. • Read about it (Books, Blogs, Podcasts, Videos) • Higher education (Masters, Certifications from HFI)
52. Questions & Comments prad.nayar@gmail.com
53. Thank You :-)