Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Avatar for The Alliance The Alliance PRO
March 31, 2021
Education
1
360

How to make product marketing a strategic function at your workplace

Avatar for The Alliance

The Alliance PRO

March 31, 2021
Tweet

More Decks by The Alliance

See All by The Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for The Alliance productmarketing
PRO
4
450
Product marketing’s influence on the product roadmap
Avatar for The Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for The Alliance productmarketing
PRO
0
900
Journey from local B2C to global B2B
Avatar for The Alliance productmarketing
PRO
0
520
James_Doman-Pipe_Headstart.pdf
Avatar for The Alliance productmarketing
PRO
0
380
Competitive intelligence at the speed of DevOps
Avatar for The Alliance productmarketing
PRO
1
590
A 3-step methodology for repositioning a product or service
Avatar for The Alliance productmarketing
PRO
0
650
Product marketing into your company goals
Avatar for The Alliance productmarketing
PRO
0
770
How to build products that meet customer needs
Avatar for The Alliance productmarketing
PRO
0
1.1k

Other Decks in Education

See All in Education
Cifrado asimétrico
Avatar for i-rochiño irocho
0
370
Microsoft Office 365
Avatar for Matleena Laakso matleenalaakso
0
2k
The browser strikes back
Avatar for Jono Alderson jonoalderson
0
290
1125
Avatar for cbtlibrary cbtlibrary
0
160
俺と地方勉強会 - KomeKaigi・地方勉強会への期待 -
Avatar for ふぁらお加藤 pharaohkj
1
1.6k
1021
Avatar for cbtlibrary cbtlibrary
0
380
卒論の書き方 / Happy Writing
Avatar for kaityo256 kaityo256
PRO
54
28k
JavaScript - Lecture 6 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.1k
HTML5 and the Open Web Platform - Lecture 3 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
2
3.1k
TeXで変える教育現場
Avatar for doratex doratex
0
7.5k
吉岡研究室紹介(2025年度）
Avatar for Yoshioka Lab (Keio CSG) kentaroy47
0
850
Web Search and SEO - Lecture 10 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
2
3k

Featured

See All Featured
AI Search:
Where Are We & What Can We Do About It?
Avatar for Aleyda Solis aleyda
0
6.8k
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
333
24k
How to Get Subject Matter Experts Bought In and Actively Contributing to SEO & PR Initiatives.
Avatar for Liv Day livdayseo
0
38
Leadership Guide Workshop - DevTernity 2021
Avatar for David Neal reverentgeek
1
180
Neural Spatial Audio Processing for Sound Field Analysis and Control
Avatar for NII S. Koyama's Lab skoyamalab
0
140
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
Avatar for Helen Beal helenjbeal
1
76
Skip the Path - Find Your Career Trail
Avatar for Mark Kilby mkilby
0
30
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
1
270
What does AI have to do with Human Rights?
Avatar for Per Axbom axbom
PRO
0
1.9k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
Avatar for Sam Stephenson sstephenson
162
16k
How to Talk to Developers About Accessibility
Avatar for Jason CranfordTeague jct
1
94
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
Avatar for panda_program panda_program
122
21k

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]