Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to make product marketing a strategic funct...
Search
Product Marketing Alliance
PRO
March 31, 2021
Education
1
330
How to make product marketing a strategic function at your workplace
Product Marketing Alliance
PRO
March 31, 2021
Tweet
Share
More Decks by Product Marketing Alliance
See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
productmarketing
PRO
4
400
Product marketing’s influence on the product roadmap
productmarketing
PRO
2
970
Georgia_Diaconescu_Monese.pdf
productmarketing
PRO
0
860
Journey from local B2C to global B2B
productmarketing
PRO
0
470
James_Doman-Pipe_Headstart.pdf
productmarketing
PRO
0
350
Competitive intelligence at the speed of DevOps
productmarketing
PRO
1
550
A 3-step methodology for repositioning a product or service
productmarketing
PRO
0
600
Product marketing into your company goals
productmarketing
PRO
0
650
How to build products that meet customer needs
productmarketing
PRO
0
1k
Other Decks in Education
See All in Education
Common STIs in London: Symptoms, Risks & Prevention
medicaldental
0
130
自己紹介 / who-am-i
yasulab
PRO
3
5.2k
SkimaTalk Teacher Guidelines Summary
skimatalk
0
800k
2025年度春学期 統計学 第4回 データを「分布」で見る (2025. 5. 1)
akiraasano
PRO
0
110
Dashboards - Lecture 11 - Information Visualisation (4019538FNR)
signer
PRO
1
2.1k
SkimaTalk Tutorial for Students
skimatalk
0
1.8k
ARアプリを活用した防災まち歩きデータ作成ハンズオン
nro2daisuke
0
110
ThingLink
matleenalaakso
28
4.1k
Gamified Interventions for Composting Behavior: A Case Study Using the Gamiflow Framework in a Workplace Setting
ezefranca
1
140
今も熱いもの!魂を揺さぶる戦士の儀式:マオリ族のハカ
shubox
0
210
View Manipulation and Reduction - Lecture 9 - Information Visualisation (4019538FNR)
signer
PRO
1
2.1k
Avoin jakaminen ja Creative Commons -lisenssit
matleenalaakso
0
1.9k
Featured
See All Featured
YesSQL, Process and Tooling at Scale
rocio
173
14k
Java REST API Framework Comparison - PWX 2021
mraible
31
8.7k
Build The Right Thing And Hit Your Dates
maggiecrowley
36
2.8k
How to train your dragon (web standard)
notwaldorf
96
6.1k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
60k
Site-Speed That Sticks
csswizardry
10
690
How STYLIGHT went responsive
nonsquared
100
5.6k
Embracing the Ebb and Flow
colly
86
4.7k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
251
21k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
130
19k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
8
700
Transcript
How to make Product Marketing a strategic function at your
workplace Parag Pathak Team Lead, Product Marketing IBM Security
None
None
With great power comes great responsibility (Disclaimer: responsibilities may vary
based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
Without strategy, execution is aimless. Without execution, strategy is useless.
-Morris Chang
5 steps to become a strategic Product Marketing leader
1. Don’t be a garbage collector But keep an eye
out for the diamond in the rough
2. Focus on the market and buyers There are already
a lot of product experts in your company
And make friends along the way!
4. Be the content king But not always the content
creator
5. Obsess over your customers Even if you need to
disrupt yourself
The essence of strategy is choosing what not to do.
-Michael Porter
LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email:
[email protected]