Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Avatar for Product Marketing Alliance Product Marketing Alliance PRO
March 31, 2021
Education
1
330

How to make product marketing a strategic function at your workplace

Avatar for Product Marketing Alliance

Product Marketing Alliance PRO

March 31, 2021
Tweet

More Decks by Product Marketing Alliance

See All by Product Marketing Alliance
14.30_Mukul_RINGCENTRAL_-_OWN_PC.pdf
Avatar for Product Marketing Alliance productmarketing
PRO
4
420
Product marketing’s influence on the product roadmap
Avatar for Product Marketing Alliance productmarketing
PRO
2
1k
Georgia_Diaconescu_Monese.pdf
Avatar for Product Marketing Alliance productmarketing
PRO
0
870
Journey from local B2C to global B2B
Avatar for Product Marketing Alliance productmarketing
PRO
0
490
James_Doman-Pipe_Headstart.pdf
Avatar for Product Marketing Alliance productmarketing
PRO
0
360
Competitive intelligence at the speed of DevOps
Avatar for Product Marketing Alliance productmarketing
PRO
1
570
A 3-step methodology for repositioning a product or service
Avatar for Product Marketing Alliance productmarketing
PRO
0
620
Product marketing into your company goals
Avatar for Product Marketing Alliance productmarketing
PRO
0
670
How to build products that meet customer needs
Avatar for Product Marketing Alliance productmarketing
PRO
0
1k

Other Decks in Education

See All in Education
相互コミュニケーションの難しさ
Avatar for モブエンジニア（Masaki Okuda） masakiokuda
0
260
EVOLUCIÓN DE LAS NEUROCIENCIAS EN LOS CONTEXTOS ORGANIZACIONALES
Avatar for José Vicente Pérez Cubias jvpcubias
0
180
フィードバックの伝え方、受け身のココロ / The Way of Feedback: Words and the Receiving Heart
Avatar for Aki spring_aki
1
160
生成AI活用セミナー/GAI-workshop
Avatar for Takahiro Sumiya gnutar
0
120
吉岡研究室紹介(2025年度）
Avatar for Yoshioka Lab (Keio CSG) kentaroy47
0
290
Online Privacy
Avatar for Takahito Sakamoto takahitosakamoto
1
120
20250807_がんばらないコミュニティ運営
Avatar for ponponmikan ponponmikankan
0
180
Web Application Frameworks - Lecture 3 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3k
2025年度春学期　統計学　第13回　不確かな測定の不確かさを測る ー 不偏分散とt分布 (2025. 7. 3)
Avatar for Akira Asano akiraasano
PRO
0
140
Entrepreneurship minor course at HSE 2025
Avatar for Alexey karlov
0
100
Padlet opetuksessa
Avatar for Matleena Laakso matleenalaakso
4
14k
the difficulty into words
Avatar for Hideyuki D ukky86
0
120

Featured

See All Featured
Why You Should Never Use an ORM
Avatar for John Nunemaker jnunemaker
PRO
59
9.6k
Practical Tips for Bootstrapping Information Extraction Pipelines
Avatar for Matthew Honnibal honnibal
PRO
23
1.5k
Bootstrapping a Software Product
Avatar for Garrett Dimon garrettdimon
PRO
307
110k
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
15
1.7k
Become a Pro
Avatar for Speaker Deck speakerdeck
PRO
29
5.5k
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
411
22k
Scaling GitHub
Avatar for Zach Holman holman
463
140k
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
75
5k
A better future with KSS
Avatar for Kyle Neath kneath
239
17k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
Avatar for Sam Stephenson sstephenson
162
15k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
56
6.6k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.5k

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]