Grow Revenue & Provide Customer Solutions with SEO

A session by Adam Melson at Revolve Conference 2016

Transcript

1. GROW REVENUE & PROVIDE CUSTOMER SOLUTIONS WITH SEO ADAM MELSON SEER INTERACTIVE @ADAMMELSON
2. CLIENT EXAMPLES & ACTIONABLE TAKEAWAYS
3. STEP 1: WIN SEARCH RESULTS
4. STEP 2: PROFIT?
5. CHECKED OUR GOALS
9. I WASN’T AWARE THERE WAS GOING TO BE MATH TODAY
10. $6.2 MILLION
11. What if…
14. BOTTOM OF FUNNEL CASH$MONEY$DOLLARS
15. WHY DOES MY WATER TASTE SWEET?
16. Source: https://chitika.com/google-positioning-value 330 x 32% = 106 visits/month AT BEST
17. Why does my water taste sweet? Why does water taste sweet? What does it mean when water tastes sweet? Why does water taste sweet sometimes? If water tastes sweet what does that mean? If water taste sweet symptoms of… My tap water tastes sweet Reasons of tap water tasting sweet Tap water sweet could be pipes Water tastes sweet insulin What does sweet water do if you drink it? What does it mean when you drink water and it tastes sweet? What happens when water tastes sweet? What would cause water to taste sweet? When I drink water, why does the water taste sweet? Why does our water taste sweet? Why does water sometimes tastes sweet? Why does water taste sweet after drinking? Why does water taste sweet when drink in midnight?
18. 1,277 Sessions
20. ASSISTED CONVERSIONS
30. BRANDING ISSUES
32. CHECKED OUR GOALS
52. Board Games #7 Bodybuilding #3 PC Part Deals #1 Giveaways #1 Male Fashion Advice #1 Motorcycle Help #1 How to Expatriate #1 Reddit Game Deals #1
53. Game Deals: 18,100 Monthly Searches
54. Game Deals: 18,100 Monthly Searches Reddit Game Deals: 27,100 Monthly Searches
55. Reddit Wedding Planning – 1,000 Reddit Gift Ideas - 880 Reddit the Walking Dead – 4,400 Android Reddit – 2,900 Reddit Fitness – 27,100 Reddit Investing – 6,600
56. TAKEAWAYS
57. NON RANKING FACTOR REVENUE
58. When was the last time you changed your meta descriptions?
59. Step 1: Talk with PPC person about their most successful Calls to Action Step 2: Get Google Search Console data
66. EVALUATE THE TEST
67. 10 Pages = $68,000
68. 3 Hours Research 1 Hour Implementation $17,000/hour
69. TAKEAWAYS
70. Measure All The Things
71. Be Curious When Things Break
72. Look at the full search result.
73. GROW REVENUE & PROVIDE CUSTOMER SOLUTIONS WITH SEO ADAM MELSON SEER INTERACTIVE @ADAMMELSON