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Story Building: Using Story to Connect Brands w...

Story Building: Using Story to Connect Brands with Humans

A session by Stefan Mumaw at Revolve Conference 2016

Revolve Conference

October 28, 2016
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Transcript

  1. Stories have power. They delight, enchant, touch, teach, recall, inspire,

    motivate, challenge. They help us understand. They imprint a picture on our minds. Want to make a point or raise an issue? Tell a story. - Janet Litherland
  2. Global box office revenue: $88.3 billion Netflix annual revenue: $5.5

    billion TV broadcasting revenue in US: $125.3 billion On average, Disney makes $124.7 million per film in the US alone Avatar is highest grossing movie of all time: $2.78 billion Number of movie tickets sold in US alone: 1.2 billion 2015
  3. AND, SO, BUT A woman is walking her dog along

    the sidewalk and comes across something curious: an old-fashioned tape recorder in the middle of the walkway. On the tape recorder is a note: PUSH PLAY. So she does…
  4. THE WORLD THAT IS THE WORLD THAT COULD BE YOU

    TW0 WORLDS STRUCTURE EXPOSITION INCITING INCIDENT RISING ACTION CLIMAX RESOLUTION
  5. STORIES WORTH SHARING F O U R K E Y

    S T O B U I L D I N G
  6. START WITH EMOTION D O N ’ T S T

    A R T W I T H F E A T U R E S O R B E N E F I T S . 1
  7. DEVELOP CHARACTER N O B O D Y R O

    O T S F O R A P R O D U C T 2
  8. PROTECT THE REVEAL S P O I L E R

    S S U C K . 4 INCLUDE TENSION H A P P Y I S B O R I N G . 3 DEVELOP CHARACTER N O B O D Y R O O T S F O R A P R O D U C T . 2 START WITH EMOTION D O N ’ T S T A R T W I T H F E A T U R E S A N D B E N E F I T S 1