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"The Ups and Downs of Managing one person offic...

"The Ups and Downs of Managing one person offices & small teams"

Now What Conference 2016

Ron Bronson

April 14, 2016
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  1. About Ron Nordic Strategy Lab. Aggregate Conference 10+ years of

    digital strategy leadership Product. CMS implementation. Service Design UX Strategy & Research Former policy director, Future Wyoming
  2. Some of Liz’s Tasks • Organizing content from subject matter

    experts. • Serving as liaison between remote IT team & agents. • Social media management • Weekly reporting to her boss, the Director of Operations.
  3. What Liz doesn’t like • Not enough time in a

    day • Lack of buy-in • No upward mobility • Having to wear lots of hats
  4. • Having the confidence & authority to delegate tasks. •

    Motivating subject matter experts to provide content. • Building frayed bridges between her area & IT. • Being seen as knowledgeable. Liz’s Challenges
  5. • Agents who have specialized knowledge about product. • Respond

    to Liz’s content inquiries. • Inform Liz about ad-hoc UX interactions from the road. Agents
  6. • Clarify what has to be on the website &

    how. • Become active stakeholders rather than viewing the web as unnecessary. • Meet with Liz monthly (or more often) to discuss the Hows & Whys of web information. Compliance Department
  7. "The corollary to accountability is forgiveness. Things go wrong all

    of the time in relationships...this is not to say that failure is accepted; rather, that it is acknowledged and understood." Charlene Li (Open Leadership)
  8. The Bottom Line: Understanding that managing a web presence requires

    all hands on deck, regardless of who has the keys to the CMS.
  9. "The more people involved in a given task, the more

    potential agreements need to be negotiated to do anything, and the greater the transaction costs." Clay Shirky (Here Comes Everybody)
  10. Maintain a posture of confidence. You know what you’re doing.

    Even if it doesn’ t always feel that way.