Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Making Better Decisions Earlier
Search
Ron Bronson
May 09, 2017
Design
0
140
Making Better Decisions Earlier
Pixel Up UX & Design Conference (Cape Town, South Africa, 2017)
Ron Bronson
May 09, 2017
Tweet
Share
More Decks by Ron Bronson
See All by Ron Bronson
Managing Content Migration
ronbronson
0
110
Content migration: Redesigns and beyond
ronbronson
0
150
Improving The Product Toolbox
ronbronson
0
82
Managing Content Migration & Maintenance
ronbronson
0
110
Experiences Matter: On service design & higher ed
ronbronson
0
150
Unpacking Myopia: Content, Design & The Blind Spots that Ruin Products & Experiences
ronbronson
1
110
Live Content & Higher Ed: Perfect together?
ronbronson
0
66
Content Strategy Myopia: Toward a Toolkit for Better Content
ronbronson
0
390
Service Design & Higher Ed Marketing
ronbronson
0
150
Other Decks in Design
See All in Design
Designing and Automating Component Specifications
nathanacurtis
3
370
JBUG東京#22登壇資料_日頃クライアントワークを行っているディレクターが自社コーポレートサイトリニューアルを担当して学んだこと
webnaut
0
380
ふわっとはじめるSSOT – SSOT for Communication Design
sekiguchiy
0
970
Les petites aventures de CSS, saison 2024
goetter
2
3.8k
0-1に挑むデザイナーが 知っておきたい2つの前提
swaaan
3
970
accfes2024_torque_yamasaki
yuuyamasakiyuu
2
770
Baby Bear Genius
yvonnehsuanho
PRO
0
630
RIDLEY JONES - Ridley's Christmas Carol
serenascipio
1
150
デザインの専門性を活かしたナレッジマネジメント活動の実践と研究
chiemitaki
0
180
Cardápio - Caraguá A Gosto 2024 - De 01/08 a 08/09/2024
caraguatatuba
0
5.5k
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
baasie
0
120
PdMというキャリアがUXデザイナーの頭によぎったとき スポットライトをどう当て、 どうシステムを見つめるか
muture
1
570
Featured
See All Featured
Practical Orchestrator
shlominoach
185
10k
How to name files
jennybc
75
98k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
5
480
Teambox: Starting and Learning
jrom
131
8.7k
Imperfection Machines: The Place of Print at Facebook
scottboms
263
13k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
354
29k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
190
16k
How to Ace a Technical Interview
jacobian
274
23k
Happy Clients
brianwarren
96
6.6k
Automating Front-end Workflow
addyosmani
1365
200k
The Brand Is Dead. Long Live the Brand.
mthomps
53
38k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
663
120k
Transcript
Making Smarter Decisions Earlier Content, Design & Blind Spots Ruining
Products & Experiences Ron Bronson Pixel Up 2017
Designing for reality.
None
None
Three kinds of myopia. Lack of long-range perspective in thinking
or planning.
Designer Myopia “...design with a nearsightedness that results in websites
and applications that please ourselves and impress our peers but don’t meet user and business goals.” - Rian van der Merwe
Marketing Myopia “A business suffers from marketing myopia when a
company views marketing strictly from the standpoint of selling a specific product rather than from the standpoint of fulfilling customer needs.” - Ted Levitt (1960)
• Architects see the world differently. • The roots of
training. • Justifying their own cognitive dissonance Architectural Myopia
None
None
We think we know our audiences?
None
We embed biases in products toward our imagined outcomes. This
makes us more likely to forget about, or at least minimize, the possibility of other outcomes.
None
None
By failing to consider the people outside of our own
set of experiences, we ignore people with the potential to expand our product use cases.
Perspective influences the goal line.
None
What can you do?
Decide your stance. “...the attitude the product takes, the personality
it has.” -Jon Kolko (Well Designed)
Take calculated risks.
Ask better questions earlier.
None
“...the player who looks least engaged may be the most
committed member of the group. A cynic, after all, is a passionate person who does not want to be disappointed again.” ― The Art of Possibility
Highlight the constraints constructively.
Focus on team composition.
Communicate the value of design & content through frameworks, tools
& metrics that resonate with your stakeholders.
Test your own assumptions.
www.perspective.cards
Show your work.
People don’t want to love your product.
Ron Bronson
[email protected]
@ronbronson on your twitter machine.