by device, according to comScore: May [2014] turned out to be a banner month for mobile … Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago.
Use keywords in filenames • Alt tags for images • Think about what unique content items you can provide your customers (ebooks, podcast, videos, blog posts)… and tag them! • Promote sharing of your content: https://moz.com/blog/roadmap-creating-share-worthy-content-massive- distribution
Meta Description 3) Meta Keywords 4) Easy URL Structure for with keyword 5) Search Engine Friendly Website Design 6) Breadcrumb Navigation 7) Keyword Research 8 ) H1,H2,H3,H4 Tags ( include your main keywords) 9) Effective use of robots.txt file
for images 12) Internal Linking of web pages 13) Choose best file names with your keywords 14) Use of No-follow links 15) Your Mobile site version 16) Keep your code as simple as you can 17) Keyword Density 18) Remove Canonical Problem ( if it is exists)
Join Local Networking Groups 3. Run Local Events and Syndicate with Event-listing Websites 4. Sponsor Local Charities and Causes 5. Get Local Press (With a Link) 6. Participate and Recruit in your Local University’s Job Fair
Suppliers or Partners 8. Be Controversial: Fight a Cause 9. Buy Local Products and Services 10. Advertise on Local Classified Sites 11. List on Location-based Mobile check-in Services 12. Run a Groupon or Living Social Campaign
metrics to demonstrate the impact of marketing in 2014. 49% - CMOSurvey.org of marketers used intuition, not data, when thinking about where to invest marketing spending. - Adobe Survey 2014