Designing & thinking & doing, oh my!; Design Thinking 2019

Design Thinking is a process for creative problem solving used to cultivate a common language of understanding in the development of products, services, processes, and strategy. Design is a craft, made up of specialized skills and capabilities to shape the execution of products, services, and experiences for a base level of quality. Without clarity on the overlaps and differences of both, organizations will fall short in meeting human and business needs in the best possible way.

Transcript

1. Ryan Rumsey CEO/Founder, Second Wave Dive @ryanrumsey Designing & thinking & doing, oh my!
2. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY 3 little lessons
3. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY When I say, “Design Thinking," what comes to mind?
4. Source:https://designsojourn.com/design-thinking-experts-!ll-in-gaps-between-steps/ DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
5. Source:https://uxdict.io/design-thinking-methods-a"inity-diagrams-357bd8671ad4 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
6. Source:Pablo Stanley; https://thedesignteam.io/the-brainstorm-session-4eb5fc03eab3 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
7. Source: https://www.youtube.com/watch?v=-Hr#V16-FQ DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
8. Source:https://twitter.com/njenworks/status/860154054479151104 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
9. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY When I hear “Design Thinking," baking comes to mind. (with several liberties taken)
10. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source: https://www.pastemagazine.com/articles/2017/01/the-great-british-baking-show-is-returning-in-2017.html
11. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html
12. Source: https://www.amazon.com/Great-British-Bake-O"-Childrens/dp/147361564X, https://www.amazon.com/Great-British-Bake-O"-Victoria/dp/1849902682, https://www.amazon.de/Great-British-Bake-O"-Childrens/dp/147361564X DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
13. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source: https://giphy.com/gifs/season-6-2015-bbc-3oz8xILBLL3ePNeUEM
14. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://thegreatbritishbakeo".co.uk/news-and-recipes/recipes/
15. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey; http://www.tomhovey.co.uk/the-great-british-bake-o"
16. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey; http://www.tomhovey.co.uk/the-great-british-bake-o" Design Thinking is a fantastic approach for generating novel and unique solutions to a problem.
17. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.goodtoknow.co.uk/food/the-best-bake-o"-gifs-we-ve-ever-seen-114623 Take my money!
18. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Lesson #1
19. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey; http://www.tomhovey.co.uk/the-great-british-bake-o" Having this…
20. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey; http://www.tomhovey.co.uk/the-great-british-bake-o" in no way guarantees this.
21. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
22. These bakers are designers. Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
23. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.distractify.com/p/nailed-it-season-3-guest-judges
24. Source:Tom Hovey; http://www.tomhovey.co.uk/the-great-british-bake-o" DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
25. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:Tom Hovey; http://www.tomhovey.co.uk/the-great-british-bake-o"
26. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY What’s the di!erence?
27. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html
28. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html Years of practice in applying method and technique…
29. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html years of observing outcomes to recognize patterns of success…
30. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html and years of testing with users to determine what good tastes like.
31. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html These bakers are cra"speople.
32. These bakers are designers. Source:https://www.independent.co.uk/arts-entertainment/tv/news/great-british-bake-o"-2018-contestants-revealed-gbbo-channel-4-a8500071.html DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY These bakers are not cra"speople.
33. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY To generate novel and unique cake ideas, you need diverse perspectives and a new way of approaching a problem.
34. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY To generate novel and unique cake ideas, you need diverse perspectives and a new way of approaching a problem. Design Thinking
35. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY To make a great cake, you need cra".
36. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY To make a great cake, you need cra". Design
37. Is there cake at lunch? DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
38. How do we generate novel and unique cake ideas and eat our cake too? DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
39. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
40. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
41. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY In many ways, Design Thinking is a response to this face.
42. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY The con#dence of a disco lizard.
43. Source: Ellen Lupton, http://www.publicseminar.org/2015/12/designing-the-humanities/; https://www.istockphoto.com/portfolio/sborisov DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
44. Source: Ellen Lupton, http://www.publicseminar.org/2015/12/designing-the-humanities/; https://www.istockphoto.com/portfolio/sborisov DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
45. Source: Ellen Lupton, http://www.publicseminar.org/2015/12/designing-the-humanities/; https://www.istockphoto.com/portfolio/sborisov DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
46. Design Thinking helps broaden the community and language of design. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
47. By introducing the language of design to others, we aren’t reducing the need for design, but empowering it. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
48. Lesson #2 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
49. Design Thinking is not about Design. It’s about Innovation. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
50. Design Thinking applies design approaches to generate innovative solutions. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
51. Source: https://ninelabs.com/blog/business-value-of-design/ “We are a hub for innovation, collaboration and creativity at Stanford.” DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
52. Source: https://ninelabs.com/blog/business-value-of-design/ DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
53. The point is to break away from established norms and biases which prevent an organization from bringing innovative solutions to the market. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
54. How do we generate novel and unique cake ideas and eat our cake too? DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
55. You need both. Design Thinking + Design. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
56. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Groovy, how does we get buy-in for both?
57. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Prove your case to create a business case. 1. Executive Summary 1 2. Find a wounded product 2 3. O"er help for “free” with “limited impact.” 3 3. Use Design Thinking + Design 4
58. Executive Summary 1 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
59. Find a wounded product 2 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
60. O"er help for “free” with “limited impact.” 3 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
61. Use Design Thinking + Design 4 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY
62. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Lesson #3
63. Use Design Thinking + Design 4 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY There’s no better time and place to try something new than with a wounded product or service.
64. Use Design Thinking + Design 4 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Give yourself a crazy timeline constraint to try a new approach.
65. Use Design Thinking + Design 4 DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY If the approach doesn’t work the #rst time, no harm, no foul. You’ve learned some lessons and try again.
66. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Closing thoughts…
67. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Design Thinking is an introduction to design comprehension.
68. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Design happens. Good design happens when intent is applied.
69. DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY Those who need help will gladly take it.
70. Thank you! ryan@secondwavedive.com @ryanrumsey @secondwavedive DESIGNING & DOING & THINKING, OH MY! @RYANRUMSEY