Designers have the ability to influence outcomes in ways no other function can. We have the power to impact the professional and personal worlds we want to live in. To be recognized for these broader problem solving skills and level-up our value and impact, we need to improve our ability to communicate business value in languages that are valued. We need to better anticipate the needs of the businesses we’re in.
In this talk, Ryan shares pragmatic steps designers and design teams can take to develop business dialects, lessons he’s learned along the way, and how designers can apply these lessons to contexts specific to the particular places we work.