GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT

This presentation was given at Georgia Tech's MS-HCI Professional Practice Seminar in the fall of 2019 to discuss designing value and impact by learning the language of business.

Transcript

1. DESIGNING VALUE AND IMPACT Let’s talk about your education after you leave this program and get a job. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Ryan Rumsey CEO/Founder, Second Wave Dive LLC @ryanrumsey
2. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Hello. I’m Ryan.
3. Past influence | GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
4. UX CX GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
5. The perceived value customers have in interactions with your company. The perceived value users have in interactions with your product or service. UX CX GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
6. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT 2017 preso
7. DX GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
8. The perceived value stakeholders and partners have in their interactions with design and the designers. DX GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
9. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The most difficult challenge you will have in your career is not designing for users, it will be designing for stakeholders and colleagues.
10. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Business stuff you should know. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT https://www.reddit.com/r/reactiongifs/comments/5tqktd/mrw_i_cant_find_the_tv_remote_but_my_show_starts/
11. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT http://wolf-sheep20.tumblr.com/post/45480229605/homestuck-gif-challenge
12. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT It’s going to be ok.
13. Why in the world do I need to know business stuff? GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
14. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Design is in-demand.
15. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
16. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
17. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
18. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Design Business Technology Our favorite Venn worked!
19. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Design Business Technology Our favorite Venn worked!
20. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Design Business Technology Ever notice these overlap? Our favorite Venn worked!
21. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT We’re the N.K.O.T.B.
22. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
23. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Source: https://www.!ickr.com/photos/89228431@N06/11080482376; https://www.!ickr.com/photos/k2space/14257556613; https://commons.wikimedia.org/wiki/File:Poker_Table.jpg
24. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
25. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Ethics matter.
26. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Source: https://www.nytimes.com/2018/10/21/opinion/who-will-teach-silicon-valley-to-be-ethical.html
27. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Source: https://theblog.adobe.com/design-ethics-who-designers-really-work-for/
28. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Source: https://theblog.adobe.com/design-ethics-who-designers-really-work-for/ GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
29. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Diversity and inclusion matters.
30. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Source: https://theblog.adobe.com/design-ethics-who-designers-really-work-for/
31. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Source: https://www.nytimes.com/2018/10/21/opinion/who-will-teach-silicon-valley-to-be-ethical.html
32. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Design maturity is directly related to the business model and strategy.
33. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Dell has a different strategy than Apple
34. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Dell’s model is to provide direct-to-consumer products at affordable prices.
35. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Apple’s model is to provide direct-to-consumer products at premium prices.
36. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Dell’s strategy is to provide affordable and highly customizable products to consumers quickly through a top-notch supply chain and logistics operation.
37. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Apple’s strategy is to provide premium and easy- to-use products to consumers through integrated systems, high quality buying experiences, and innovative design.
38. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Do both need the same level of design maturity to be successful?
39. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Do both need the same level of design maturity to be successful? Answer: No.
40. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Communicating the value and impact of design must be communicated through the languages that are valued.
41. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Words are funny.
42. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Same words, different expectations Expects… Schedules Agendas Examples Proof Numbers Expects… Trust & Patience New behavior New thinking “Imagination”
 “Creativity” Design Business Talks about… Innovation Breakthroughs Disruption Results Impact Source: Tom Mulhern and Steve Portigal
43. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Overlaps and gaps in meaning There are some overlaps—and some gaps. BUSINESS STRATEGY XD STRATEGY COMPETITIVE FORCES ? What’s happening around us? MARKET OPPORTUNITY HUMAN INSIGHTS What do people need? DIFFERENTIATION XD CHARACTERISTICS How can we uniquely help? ? INSPIRATION & VISION What would that look like? A PLAN XD BREADTH & DEPTH What do we need to do? Source: Leah Buley
44. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT This is not the language of business decision-making GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
45. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Nor is this… GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
46. Can’t I rely on other people to do the business stuff? GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
47. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Yep, especially if you like designing other people’s solutions.
48. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT “For all the value they could create, too often designers appear naive in the face of genuinely understanding cultures of decision-making.” - Dan Hill, Dark matter and trojan horses. A strategic design vocabulary.
49. Ok, fine. How can I learn this stuff? GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
50. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Approach it like a new language.
51. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
52. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Recognize patterns to anticipate.
53. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
54. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Rely on your design skills.
55. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
56. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Identify the intersections.
57. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
58. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Use scripts.
59. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
60. What do I need to learn? GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
61. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Welcome to b.School!
62. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Remix design craft. 1
63. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Colleagues and stakeholders are humans too.
64. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Use design methods to understand colleagues and anticipate behavior. Framing the Now How Might We Explore Potentials Identify & Release D iverging D iverging Converging Converging
65. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Recognize what business partners think, feel, say, and do.
66. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Find the jobs, pains, and gains of your business partners.
67. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Address those pains and gains with your activities and skills. Activities Skills
68. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Identify willing partners to test assumptions with. People, Projects (-) Influence (+) (-) Willing to experiment (+)
69. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Create value propositions for design itself.
70. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Embrace business culture. 2
71. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Business leaders are accountable for setting the pace and quality of decision- making.
72. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Business leaders have consider a variety of lenses when making decisions. ECONOMICS CUSTOMERS EMPLOYEES SHAREHOLDERS PROCESSES PARTNERS ORGANIZATIONS LEGAL SOCIETY STRATEGY SUPPLIERS PERFORMANCE REGULATIONS SOCIAL ENVIRONMENTAL
73. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Discover how business success is communicated. Vision & Strategy Financial Customer Learning & Growth Operational
74. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Observe how progress is communicated. Status
75. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Figure out the business model WHAT HOW WHY WHO Value Proposition Profit Mechanism Value Chain
76. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT How to win Where to play How to win Where to play Unique value Low cost Broad market Niche market Figure out the business strategy
77. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Know the story being told instead of gasping at fonts, colors, and layouts.
78. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Ask partners for stories or plans that worked and reverse engineer them.
79. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Understand the math. 3
80. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Desirability meets viability through numbers.
81. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Start with math assumptions to challenge business assumptions.
82. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number 
 of customers Annual customer value Projected % - current % Incremental dollars 
 earned
83. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number 
 of customers Annual customer value Projected % - current % Incremental dollars 
 earned
84. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number 
 of customers Annual customer value Projected % - current % Incremental dollars 
 earned IS MATH BEING USED?
85. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M
86. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M This is business viability. Project costs should not exceed this!
87. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M This is business viability. Project costs should not exceed this! Typically, this number comes from segment data. Segments are not personas, but knowing the segment gives you focus to align personas to.
88. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M This is business viability. Project costs should not exceed this! Typically, this number comes from segment data. Segments are not personas, but knowing the segment gives you focus to align personas to. Here’s your target to test different solutions against. In this hypothetical, we want to test an increase in retention with different design options.
89. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M This is business viability. Project costs should not exceed this! Typically, this number comes from segment data. Segments are not personas, but knowing the segment gives you focus to align personas to. Here’s your target to test different solutions against. In this hypothetical, we want to test an increase in retention with different design options. Without a base value, we can’t calculate an ROI.
90. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M This is business viability. Project costs should not exceed this! Typically, this number comes from segment data. Segments are not personas, but knowing the segment gives you focus to align personas to. Here’s your target to test different solutions against. In this hypothetical, we want to test an increase in retention with different design options. Without a base value, we can’t calculate an ROI. IF MATH ISN’T USED, IT’S A GUESS
91. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M This is business viability. Project costs should not exceed this! Typically, this number comes from segment data. Segments are not personas, but knowing the segment gives you focus to align personas to. Here’s your target to test different solutions against. In this hypothetical, we want to test an increase in retention with different design options. Without a base value, we can’t calculate an ROI. THERE IS NO WAY TO CALCULATE ROI OF A GUESS
92. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT The ROI of Retention = x x Number of customers 1,900,000 Annual customer value $100 Projected % - current % (12%-10%) Incremental $ earned $3.8M This is business viability. Project costs should not exceed this! Typically, this number comes from segment data. Segments are not personas, but knowing the segment gives you focus to align personas to. Here’s your target to test different solutions against. In this hypothetical, we want to test an increase in retention with different design options. Without a base value, we can’t calculate an ROI. IT’S YOUR JOB TO IGLIGHT THIS AS A RISK!
93. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Identify options for testing. Options drive accountability.
94. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Align design recommendation options to costs and benefits of each. Year 1 Year 2 Year 3 Total bene!ts $1,500,000 $3,600,000 Total costs -$500,000 -$200,000 -$100,000 Net Cash Flow -$-500,000 $800,000 $3,300,000 Total ROI
95. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Show the risks and strengths of options to recommend a path forward. Desirability Score 84.00% B Usability 86.9% B Functionality 91.9% A Credibility 64.5% D Awareness 87.9% B Strengths Weaknesses Opportunities Threats • No extra cost expenditures towards capabilities or planning • Resources will not be allocated and can be focused on business as usual tasks • No remarkable growth can be expe increasing productivity • Users will continue to have to re-in representatives in the phone chann situation • Resources not spent on new capabilities could be directed towards training and employee incentives • Allows for further research and on current economic climate and focus on other potential future opportunities • Org remains vulnerable to market • Member satisfaction may diminish expectations grow across the indus • Decreased member retention and u needs remain unfulfilled
96. Are there people teaching this? GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT
97. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Hello. I’m Ryan.
98. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Second Wave Dive; we embrace the overlaps. Winning in the market Design Business Technology
99. 6-week online, part-time masterclasses 20+ tools and frameworks, peer review and feedback, deliberate practice.
100. Leadership mentoring on steroids Helping designers at companies like…
101. Design Meets Business Leverage design methods and mindsets. 1 Learn and apply new or familiar tools. 2 Embrace existing cultures to drive cultural shifts 3 Evaluate the business you’re in to influence the future of doing business
102. Design Meets Business For more details: www.secondwavedive.com/design- meets-business
103. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Mini-MBA basics beyondusers.com altmba.com Beyond Users dMBA altMBA
104. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Homework
105. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Read this book 1
106. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Watch this video 2
107. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Watch this video 3
108. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Watch this video 4
109. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Read this article 5
110. GATECH MS-HCI PROFESSIONAL PRACTICE SEMINAR | DESIGNING VALUE AND IMPACT Thank you & please say hello! Ryan Rumsey CEO/Founder, Second Wave Dive LLC @ryanrumsey