WILL CLUBHOUSE KILL PODCASTS AND RADIO?

As the digital age continues, I’m still surprised that new social platforms and applications are entering the market. Yet, innovative minds are constantly coming up with new ways to make our lives more convenient and more entertaining.

Enter Clubhouse, the latest addition to the world of social networking. Clubhouse is an invitation-only, audio-first social app, which can be seen as a hybrid of conference calls, talkback radio, and Houseparty. The app is one of the most popular around and discussed almost everywhere you turn.

Read the full interview here: https://scanteam.pro/will-clubhouse-kill-podcasts-and-radio/

Transcript

1. WILL CLUBHOUSE KILL PODCASTS AND RADIO?
2. Enter Clubhouse, the latest addition to the world of social networking. Clubhouse is an invitation-only, audio-first social app, which can be seen as a hybrid of conference calls, talkback radio, and Houseparty. The app is one of the most popular around and discussed almost everywhere you turn.
3. Every day, the app is downloaded by thousands of people around the world. The number of Clubhouse app installations since its launch is incredible, exceeding 3 million and continuing to grow at an alarming rate.
5. Despite the impressive growth and popularity of Clubhouse, the app could be seen as a serious threat to traditional audio-only media channels, particularly radio and more recently, podcasts. To take a closer look at just how much of an impact this app can have on audio-only platforms, I’ve approached several experts to weigh in and give their opinion about Clubhouse.
6. I’ve asked only two questions: 1. Will the Clubhouse APP kill podcasts and Radio? 2. As a podcaster/leading (radio host), will you invest your time building your brand on Clubhouse?
7. JOE PULIZZI Author, podcaster, marketing speaker, and entrepreneur.
8. RON EDMONDSON Leadership consultant, coach, podcaster, author of “The Mythical Leader”.
9. ALANAH PEARCE Game developer, podcaster, YouTuber.
10. SCOTT SIMON NPR’s radio host, podcaster, author.
11. JEFF JARVIS Podcaster, author.
12. MOLLY JONG-FAST Podcaster, editor at Daily Beast.
13. MARK SCHAEFER Digital marketer, podcaster, author of “Cumulative Advantage.”
14. MY FINAL THOUGHTS It seems that there are still mixed feelings and opinions about the viability of Clubhouse as a marketing tool or whether it’s just another social app to enter an already saturated market. While the app is still new and thriving during these uncertain times, Mark Schaefer, digital marketer, podcaster, and author, believes there is room for all of this in the world. And I tend to agree. Read the full interview here: https://scanteam.pro/will-clubhouse-kill-podcasts-and-radio/