DevLOVEリンスタカフェ vol.7

Transcript

1. ϓϩτλΠϐϯά and Ϣʔβʔςετ 2015.09.24 (ג)ϏʔɾΞδϟΠϧ δʔΫϥ΢υ(ג) ࢤాɹ༟थ DevLOVEϦϯελΧϑΣ vol.7
2. ໨࣍ ❖ ϦϯελΧϑΣͱ͸? ❖ Lean Startupʹ͓͚Δϓϩτλ ΠϐϯάɺϢʔβʔςετͷ໾ ׂͱ͸? ❖ ϓϩτλΠϐϯάͱ͸? ❖ Ϣʔβʔςετͱ͸? ❖ ৘ใަ׵ͯ͠Έ·͠ΐ͏!
3. ϦϯελΧϑΣͱ͸? ❖ ຊͳͲͷཧ࿦ΑΓݱ৔Ͱͷ࣮ફ΍ࣄྫ ❖ ੒ޭࣄྫΑΓࣦഊࣄྫ ❖ ਓͷൃදΛฉ͘͜ͱΑΓ͓ޓ͍ͷ৘ใަ׵ ❖ ࣗ෼ͷ΍Γํʹͩ͜ΘΔΑΓଞͷࢀՃऀͷ΍Γํʹཧ ղΛࣔ͢͜ͱ ❖ ษڧձͱ͍͏ΑΓύʔςΟͱ͔ࡶஊձ
4. ຊ೔ͷྲྀΕ ❖ 19:00 - ։৔ ❖ 19:30 - ͸͡·Γͷݴ༿ (ࢢ୩) ❖ 19:35 - ֤ࣗɺҿΈ෺ͱྉཧΛखʹऔΔ & סഋ! ❖ 19:40 - ձ৔ɾύωϥʔ঺հ ❖ 20:00 - ϓϩτλΠϐϯά΍Ϣʔβʔςετͷجૅ஌ࣝ ❖ 20:10 - ࢀՃऀಉ࢜ͷ৘ใަ׵ ❖ 21:30 - ࠙਌ձ ❖ 22:30 - ͓ย͚ͮλΠϜ & ดձ
5. ձ৔ͷ͝঺հ
6. ύωϥʔͷ͝঺հ
7. ࿩͠ग़͢લʹ จ຺ɺ༻ޠɺٕज़ɺπʔϧͳͲͷ ͋͘·Ͱɺελϯμʔυ͕Կ͔ʹ͍ͭͯ ೝࣝ߹ΘͤΛ͠·͠ΐ͏ɻ ͨͩ͠ɺผʹɺελϯμʔυ͡Όͳ͖ΌͩΊɺ ͱ͍͏ҙຯͰ͸͋Γ·ͤΜɻ ͨͩɺձ࿩Λ͠΍͘͢͢ΔͨΊɺ͚ͬͯͩͰ͢ɻ
9. ϦϯελͰ͸ɺϓϩτλΠϐϯάɺ Ϣʔβʔςετ͕Ͳ͏͍͏໾ׂͰొ৔ͯ͘͠Δ͔ ?
12. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ εςʔδ3: MVPݕূΠϯλϏϡʔ Launch Product/Market Fit Problem/Solution Fit εςʔδ4: άϩʔεϋοΫ Customer/Problem Fit εςʔδ5: εέʔϧ
13. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ εςʔδ3: MVPݕূΠϯλϏϡʔ Launch Product/Market Fit Problem/Solution Fit εςʔδ4: άϩʔεϋοΫ Customer/Problem Fit εςʔδ5: εέʔϧ
14. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ εςʔδ3: MVPݕূΠϯλϏϡʔ Launch Product/Market Fit Problem/Solution Fit εςʔδ4: άϩʔεϋοΫ Customer/Problem Fit εςʔδ5: εέʔϧ ͜ͷεςʔδͰ͸ ϓϩτλΠϐϯά΍ Ϣʔβʔςετ͸ ͠ͳ͍ͷͰ ࠓճͷର৅ʹ͸͠ͳ͍
15. ՝୊ݕূΠϯλϏϡʔ
16. ՝୊ݕূΠϯλϏϡʔ ❖ ׻ܴ ❖ ސ٬৘ใͷऩू ❖ ετʔϦʔͷ఻ୡ ❖ ՝୊ͷ༏ઌॱҐ ❖ ސ٬ͷੈք؍ͷ୳ٻ ❖ ·ͱΊ ❖ ݁ՌͷจॻԽ
17. • ΞʔϦʔΞμϓλʔͱͳΔސ٬͕ಛఆͰ͖ͨ • ʮઈରʹඞཁʯͳ՝୊͕ݟ͔ͭͬͨ • ݱࡏͷސ٬ͷղܾํ๏͕Θ͔ͬͨ ↓ Customer / Problem Fit
18. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ εςʔδ3: MVPݕূΠϯλϏϡʔ εςʔδ4: άϩʔεϋοΫ εςʔδ5: εέʔϧ Launch Product/Market Fit Problem/Solution Fit Customer/Problem Fit
19. ιϦϡʔγϣϯݕূΠϯλϏϡʔ
20. ιϦϡʔγϣϯݕূΠϯλϏϡʔ ❖ ׻ܴ ❖ ސ٬৘ใͷऩू ❖ ετʔϦʔͷ఻ୡ ❖ σϞ (ϓϩτλΠϐϯά) ❖ Ձ֨ͷݕূ ❖ ·ͱΊ ❖ ݁ՌͷจॻԽ
21. • ΞʔϦʔΞμϓλʔͷސ٬৘ใ͕ಛఆͰ͖ͨ • ʮઈରʹඞཁʯͳ՝୊͕Θ͔ͬͨ • ՝୊Λղܾ͢Δͷʹඞཁͳ࠷খݶͷػೳ͕ఆٛ Ͱ͖ͨ • ސ٬͕ࢧ෷ͬͯ͘ΕΔՁ͕֨Θ͔ͬͨ • ͏·͍͖ͦ͘͏ͳϏδωε͕ߏஙͰ͖ͨɻ ↓ Problem / Solution Fit
22. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ εςʔδ3: MVPݕূΠϯλϏϡʔ εςʔδ4: άϩʔεϋοΫ εςʔδ5: εέʔϧ Launch Product/Market Fit Problem/Solution Fit Customer/Problem Fit
23. MVPݕূΠϯλϏϡʔ
24. MVPݕূΠϯλϏϡʔ ❖ ׻ܴ ❖ ϥϯσΟϯάϖʔδͷఏࣔ(Ϣʔβʔςετ) ❖ ొ࿥ͱΞΫςΟϕʔγϣϯ(Ϣʔβʔςετ) ❖ ·ͱΊ ❖ ݁ՌͷจॻԽ
25. • ಠࣗͷՁ஋ఏҊ(UVP)Λ໌֬ʹཧղ͍ͯ͠Δɻ • ຊαʔϏεʹొ࿥͢Δͭ΋Γ͕͋Δɻ • Ձ֨ϞσϧΛड͚ೖΕ͍ͯΔɻ • ΞΫςΟϕʔγϣϯͷྲྀΕΛ͏·͘௨Γൈ͚ͯ ͍Δɻ • ޷ҙతͳਪનͷ੠Λఏڙͯ͘͠ΕΔɻ • ΞʔϦʔΞμϓλʔͷ80%Ҏ্͕ίϯόʔδϣϯ ↓ Launch!
26. εςʔδ1: ՝୊ݕূΠϯλϏϡʔ εςʔδ2: ιϦϡʔγϣϯݕূΠϯλϏϡʔ εςʔδ3: MVPݕূΠϯλϏϡʔ εςʔδ4: άϩʔεϋοΫ εςʔδ5: εέʔϧ Launch Product/Market Fit Problem/Solution Fit Customer/Problem Fit
27. άϩʔεϋοΫ
28. ػೳϥΠϑαΠΫϧ Ϣʔβʔ ςετ
29. ւ଑ࢦඪ(AARRR)
30. • Ϣʔβʔͷ40%͕ఆண(Retention)ͨ͠ • ͜ͷαʔϏε͕࢖͑ͳ͘ͳͬͨ࣌ʹ40%Ҏ্ͷ Ϣʔβʔ͕ʮඇৗʹ࢒೦ͱ౴͑Δʯ ↓ Product/Market Fit
32. ϓϩτλΠϐϯάͱ͸?
33. ϓϩτλΠϐϯάͷ໨త ❖ ࢼߦࡨޡ(࡞Γͳ͕Βߟ͑Δ) ❖ ࢓༷ͷ߹ҙܗ੒ ❖ Ϣʔβʔςετ
34. ϓϩτλΠϓͷ஧࣮౓ ❖ ϩʔϑΝΠ ❖ ϋΠϑΝΠ ❖ σβΠϯͷ஧࣮౓ ❖ ίϯςϯπͷ஧࣮౓ ❖ ૢ࡞ੑͷ஧࣮౓ ❖ ΠϯλϥΫγϣϯͷ஧࣮౓
35. ϓϩτλΠϓͷछྨ ❖ ࢴ ❖ खॻ͖ ❖ ϫΠϠϑϨʔϜ ❖ σβΠϯΧϯϓ ❖ ಈը ❖ Webϖʔδ ❖ HTMLϦϯΫ ❖ ΠϝʔδϚοϓ ❖ unbounceΈ͍ͨͳCMS ❖ த్൒୺ʹ૊Μ͡Ό͏ ❖ Φζͷຐ๏࢖͍ ❖ ωΠςΟϒΞϓϦ ❖ POP౳(ΠϝʔδϚοϓ + τϥϯγγϣϯ) ❖ BluePrint౳ ❖ ετʔϦʔϘʔυ ❖ த్൒୺ʹ૊Μ͡Ό͏ ❖ Φζͷຐ๏࢖͍
36. Ϣʔβʔςετͱ͸?
37. Ϣʔβʔςετͷ໨త ❖ ϢʔβϏϦςΟ্ͷ໰୊ͷൃݟ ❖ Ϣʔβʔཧղ(ؾ͖ͮ) ❖ Ծઆݕূ
38. ͲͷൣғͰϓϩτλΠϓ͢Δ͔ ❖ ϥϯσΟϯάϖʔδ ❖ ਫฏܕ - ୈҰ֊૚ͷΈɻઙ͘ɻ ❖ ਨ௚ܕ - ಛఆͷಈઢͷΈΛਂ͘ɻ ❖ Tܕ (ਫฏܕ + ਨ௚ܕ)
39. ԿͰϢʔβʔςετΛ࣮ࢪ͢Δ͔ ❖ ޱ಄ͷϓϩτλΠϓ ❖ ڝ߹/ࢀߟαΠτ ❖ ϖʔύʔϓϩτλΠϓ ❖ ಈը ❖ ϥϯσΟϯάϖʔδ ❖ ಈ͘ϓϩτλΠϓ ❖ ϦϦʔεࡁΈͷϓϩμΫτ
40. ϦΫϧʔςΟϯά ❖ Ո଒ɺ༑ਓɺ஌Γ߹͍ɺͦͷ·ͨ஌Γ߹͍ ❖ ݱϢʔβʔ / ݩϢʔβʔ ❖ ֎෦αʔϏε(ϚΫϩϛϧɺUIScopeɺΰνιʔɺ...)
41. Ͳ͜Ͱ΍Δͷ͔? ❖ ΦϑΟεʹདྷͯ΋Β͏ ❖ ΧϑΣͱ͔ ❖ ϦϞʔτ ❖ ήϦϥ(࿏্ɺެԂɺetc)
42. ͓ྱ ❖ ँྱ ❖ ͝൧͓͝Δ ❖ ੡඼ɺαʔϏεɺϊϕϧςΟ ❖ ͳ͠
43. Ϣʔβʔςετ͢Δճ਺ ❖ 1ਓ໨ͷϢʔβʔͰ33%ͷ໰୊ΛൃݟͰ͖Δ ❖ 5ਓͷϢʔβ(85%ͷ໰୊ΛൃݟͰ͖Δ) ❖ 5ਓ΍Ε͹े෼
44. ϢʔβʔςετͷྲྀΕ ❖ Πϯτϩ ❖ ࣄલΠϯλϏϡʔ ❖ ࣄલઆ໌ ❖ λεΫ࣮ߦ؍࡯ ❖ ࣄޙΠϯλϏϡʔ ❖ ΤϯσΟϯά
45. ࢥߟൃ࿩๏ ❖ ߟ͍͑ͯΔ͜ͱΛ࿩͠ͳ͕Βૢ࡞ͯ͠΋Β͏ ❖ ࠓԿΛߟ͍͑ͯΔ? ❖ ࣍ʹԿΛ͠Α͏ͱߟ͍͑ͯΔ? ❖ ͳͥͦ͏ࢥ͔ͬͨ?
46. ෼ੳ ❖ ϙετΞοϓ ❖ ΠϯύΫτ෼ੳ ❖ KA๏
47. ৘ใަ׵ͯ͠Έ·͠ΐ͏ https://flic.kr/p/6vkTAm
48. ιϦϡʔγϣϯݕূΠϯλϏϡʔ(తͳ΍ͭ) ❖ ڭՊॻ௨Γʹ΍ͬͨ/΍Βͳ͔ͬͨࣄྫ ❖ ࣦഊࣄྫ/੒ޭࣄྫ ❖ ͲΜͳϓϩτλΠϓͰ࣮ࢪ͠·͔ͨ͠? ❖ Ͳ͏΍ͬͯϦΫϧʔςΟϯά͠·͔ͨ͠? ❖ Ͳ͜Ͱ΍Γ·͔ͨ͠? ❖ ֹۚͷݕূ͸ͲΜͳ෩ʹ΍Γ·͔ͨ͠? ❖ Problem/Solution Fitͷ൑அ͸?
49. MVPݕূΠϯλϏϡʔ(తͳ΍ͭ) ❖ ڭՊॻ௨Γʹ΍ͬͨ/΍Βͳ͔ͬͨࣄྫ ❖ ࣦഊࣄྫ/੒ޭࣄྫ ❖ ͲΜͳϓϩτλΠϓͰ࣮ࢪ͠·͔ͨ͠? ❖ ͲΜͳUVPͰ͔ͨ͠? ❖ Ͳ͜Ͱ΍Γ·͔ͨ͠? ❖ ͓ྱ͸? ❖ 1ճ͋ͨΓԿ෼͘Β͍? λεΫ͸Կݸ͘Β͍ ? ❖ ͲͷΑ͏ʹ෼ੳ͠·͔ͨ͠? ❖ ୤ϓϩτλΠϓͷ൑அ͸ͲΜͳײ͡Ͱ?
50. άϩʔεϋοΫϑΣʔζͰͷϢʔβʔςετ ❖ Ͳ͜Λ࠷దԽ͍ͯ͘͠ͷ͔?(νϡʔτϦΞϧ? ίϯόʔδϣϯ? ίΞͷՁ஋) ❖ ୭ʹ࠷దԽ͍ͯ͘͠ͷ͔? (ΞʔϦʔΞμϓλʔ? ΞʔϦʔϚδϣ ϦςΟʔ) ❖ ఆੑͱఆྔͱ΍͸Γ྆ํ΍ͬͨ΄͏͕͍͍ͷ͔? ❖ ͜ͷஈ֊ͰͲΜͳϐϘοτΛͨ͜͠ͱ͕͋Γ·͔͢ ? ❖ Ϣʔβʔςετ݁ՌΛͲͷΑ͏ʹ෼ੳ͍ͯ͠·͔͢?
51. ϖʔύʔϓϩτλΠϓͬͯ ❖ ࣦഊࣄྫ/੒ޭࣄྫ ❖ ޻෉ͯ͠·͢ࣄྫ
52. ήϦϥܕϢʔβʔςετͬͯ ❖ ࣦഊࣄྫ / ੒ޭࣄྫ
53. ࢥߟൃ࿩๏ʹ͍ͭͯ ❖ ͏·͍͔͘ͳ͍ࣄྫ / ͏·͍͔͘ͳ͍ࣄྫ
54. ϦϞʔτϢʔβʔςετ ❖ ࣦഊࣄྫ/੒ޭࣄྫ ❖ UIScopeͷମݧஊ͸?
55. डୗ։ൃͰͷϢʔβʔςετ ❖ ࣦഊࣄྫ / ੒ޭࣄྫ
56. օ༷͝ࢀՃ͋Γ͕ͱ͏͍͟͝·ͨ͠! ❖ FaceBookάϧʔϓ: (४උத) ❖ DocBase: http://lscafe.docbase.io ❖ Ξϯέʔτ: http://bit.ly/lscafe7 (४උத)