Asha Gupta Product + Dev Previously Head of Engineering @ ChallengePost Previously Masters @ Stanford D. School Previously Head of Product @ ChallengePost P.S. Everyone writes code. TEAM
analytics platform Add 2 engineers to build out email, mobile, and social. Interactive marketing thought leader Teach classes & continue education outreach via blogging, newsletter, social media. Large platforms refer customers Form partnerships with delivery platforms + development platforms. SUMMARY
apps Must re-deploy their app to change one word in a message 60% of apps Are forced to do data dumps to message segments of their users Source: Customer.io survey
require a lot of development time. Our two-time users are many times more valuable than our one-time users. Customer.io made it easy, and we love them for it. Ryan Buckley, COO Scripted Nik Wekwerth, Head of Marketing Librato Metrics I wanted to send users timely emails that they would consider useful and not marketing spam. Customer.io lets me identify where in the life-cycle our users are and allows me to automatically send them emails. CUSTOMER FEEDBACK
app communication Less work than maintaining yourself You have more time to work on core features Marketer You will control the messages you send and see results. Don’t need to ask developers to help them change copy or add a new message. Shorter feedback loop. Happier customers ENGINEERS, MARKETERS WORK BETTER TOGETHER