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Write emails people will read

Write emails people will read

Slides from a class at General Assembly on November 17, 2012

Colin Nederkoorn

November 17, 2012
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Transcript

  1. What will we cover? • From Addresses • Noreply •

    Subject Lines • Transactional • Marketing • Content • The Lizard Brain • AIDA • You vs. Me • Plain Text or Fancy? • How many choices?
  2. ACTION REQUIRED: Aspen Sunsetting David Dollar From: Subject: Who is

    this? Why are they writing to me? Is this spam or important? WTF? Basic Stuff...
  3. You’ll need to migrate your Heroku App David from Heroku

    From: Subject: Who is this? Why are they writing to me? Is this spam or important? It’s David from Heroku! Because I need to do something with one of my apps Important Basic Stuff...
  4. Transactional Email Subject Lines Colin Nederkoorn (@alphacolin) is now following

    you on Twitter! Your Amazon.com order of "The Walking Dead, Book 4" has shipped! ZIPCAR: You reserved Focus Hatchback Flagpole (Inman Sq East) from Tuesday, November 13, 2012, 7:00 AM - 11:00 PM
  5. Where to get ideas? 1. Turn water into soda in

    seconds! 2. Leave your gloves on and still be able to text 3. Harness the sun to charge electronics 4. Discreetly monitor home or office with this hidden video camera 5. Keep your shoes odor and bacteria free without the spray can 6. Seal your attic entry and reduce your heating and cooling bill by up to 20%. 7. Potty train your cat faster than most people can potty train their kids
  6. “The idea of the lizard brain is this: it is

    hungry, it is scared, it is selfish, and it is horny. That’s it’s job, and that’s all it does.” - Seth Godin