your business • From Addresses • Noreply • Subject Lines • Transactional • Marketing • Content • The Lizard Brain • AIDA • You vs. Me • Plain Text or Fancy? • How many choices?
Heroku From: Subject: Who is this? Why are they writing to me? Is this spam or important? It’s David from Heroku! Because I need to do something with one of my apps Important
Amazon.com order of "The Walking Dead, Book 4" has shipped! ZIPCAR: You reserved Focus Hatchback Flagpole (Inman Sq East) from Tuesday, November 13, 2012, 7:00 AM - 11:00 PM Clarity: Don’t need to open.
gloves on and still be able to text 3. Harness the sun to charge electronics 4. Discreetly monitor home or office with this hidden video camera 5. Keep your shoes odor and bacteria free without the spray can 6. Seal your attic entry and reduce your heating and cooling bill by up to 20%. 7. Potty train your cat faster than most people can potty train their kids Where to get ideas?
revenue per thousand emails deployed by over 300% (i.e. other restaurants were getting more reservations too - probably because consumers saw a depth of choices and were more inclined to come to the site).
all are. They care nothing about your interest or your profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake Claude Hopkins
is we are learning a ton of stuff about our customers early in the funnel, spotting patterns and improving the product/docs. James Smith - Bugsnag ( We get a 17% reply rate for our email )