One Size Fits None - From the Front 2013

There's an ongoing pressure to produce faster, easier, reusable code and websites: boilerplates, frameworks, bootstraps, grid systems... This usually leads to cookie-cut, one-size-fits-all websites. Design patterns are repeated over and over, code snippets are introduced into our projects without second thoughts. It's time us web designers regain control over our tools and start using them for the purpose they were created in the first place: producing tailored experiences for our users.

This talk was given by Marta Armada at From The Front 2013, in Bologna: http://2013.fromthefront.it/

Transcript

1. FITS FITS one size none marta armada @martuishere
2. swwweet.com
3. TOOLS TOOLS
4. goal items used to achieve a goal
10. right tools
13. Photo: the-icing-on-the-cake
14. wrong tools
16. we all use tools
20. they allow us to design faster
21. control control but they can take
22. it’s what I’ve always used
23. I don’t have time to learn new things it’s what I’ve always used
24. I don’t have time to learn new things it’s what I’ve always used all the cool kids are using it!
25. trends age fast
26. what cms do you use?
27. what color do you use?
28. what font do you use?
29. how often is it going to be updated?
30. is the client willing to learn new things? how often is it going to be updated?
31. is the client willing to learn new things? how often is it going to be updated? how many control do they really need?
33. statamic.com
34. use the right tool right
37. grabaperch.com
38. its not only CMSs...
55. “Applying a pre-existing grid framework for a new project seems kind of like applying a pre-existing colour palette.” jeremy keith e e
59. content content around around design U
60. gridsetapp.com
61. BEFORE BEFORE SOLUTION PROBLEM
72. 10 designers 10 designers
73. 10 problems 10 problems 10 designers 10 designers
74. 10 problems 10 problems 10 designers 10 designers 1 solution
75. Twitter Bootstrap now powers 1% of the web bit.ly/1cdxUHI
76. 99% 99% proud to be part of the #occupybootstrap
77. this is not how we are supposed to build websites...
78. LAZY LAZY ...this is us being
79. libraries and frameworks help us build things faster
80. PRICE PRICE it comes at a
83. all-purpose tools all-purpose
84. libraries and frameworks make a lot of decisions for us
86. PERFORMANCE PERFORMANCE we shouldn’t sacrifice
87. PROFITABILITY profitability just for the sake of
88. custom custom don’t sell it as web design
89. one size fits all one size fits all Photo: Ralph Aichinger
90. tools tools are just tools tools
91. AUTOMATION AUTOMATION is not the goal
92. HONESTY HONESTY it all boils down to
93. Photo: Denis Mishunov
94. right reason right reason pick your tools for the
95. great websites great websites to build
96. thanks! THANKS! @martuishere marta@swwweet.com