One Size Fits None

There's an ongoing pressure to produce faster, easier, reusable code and websites: boilerplates, frameworks, bootstraps, grid systems... This usually leads to cookie-cut, one-size-fits-all websites. Design patterns are repeated over and over, code snippets are introduced into our projects without second thoughts. It's time us web designers regain control over our tools and start using them for the purpose they were created in the first place: producing tailored experiences for our users.

This talk was given by Marta Armada at DIBI 2013, in Newcastle, UK: http://www.dibiconference.com/

Transcript

1. FITS FITS one size none @martuishere marta armada
2. ¡hola! ¡hola! Icon: Inês Delicioso, from The Noun Project
3. swwweet.com @martuishere
4. TOOLS TOOLS
5. goal goal items used to achieve a
11. right tools
14. flic.kr/p/5YoE8B @martuishere
15. wrong tools
17. we all use tools
21. they allow us to design faster
22. control control but they can take
23. it’s what I’ve always used
24. I don’t have time to learn new things it’s what I’ve always used
25. I don’t have time to learn new things it’s what I’ve always used all the cool kids are using it!
26. trends age fast
27. what cms do you use?
28. what color do you use?
29. what font do you use?
30. how often is it going to be updated?
31. is the client willing to learn new things? how often is it going to be updated?
32. is the client willing to learn new things? how often is it going to be updated? how much control do they really need?
33. javierusobiaga.com @martuishere
34. statamic.com @martuishere
35. use the right tool right
38. grabaperch.com @martuishere
39. it’s not only CMSs...
56. “Applying a pre-existing grid framework for a new project seems kind of like applying a pre-existing colour palette.” jeremy keith e e
60. content content around around design U
61. gridsetapp.com @martuishere
62. we look for perfect recipes
64. BEFORE BEFORE SOLUTION PROBLEM
75. 10 designers 10 designers
76. 10 problems 10 problems 10 designers 10 designers
77. 1 solution 10 problems 10 problems 10 designers 10 designers
78. Twitter Bootstrap now powers 1% of the web bit.ly/1cdxUHI @martuishere
79. 99% 99% proud to be part of the #occupybootstrap
80. this is not how we are supposed to build websites...
81. LAZY LAZY ...this is us being
82. libraries and frameworks help us build things faster
83. PRICE PRICE it comes at a
86. all-purpose tools all-purpose
87. libraries and frameworks make a lot of decisions for us
89. but I want to use frameworks!
90. internal tools
91. prototyping internal tools
92. prototyping internal tools learning purposes
93. PERFORMANCE PERFORMANCE we shouldn’t sacrifice
94. PROFITABILITY profitability just for the sake of
95. custom custom don’t sell it as web design
96. one size fits all one size fits all flic.kr/p/xE5NS @martuishere
97. tools tools are just tools tools
98. AUTOMATION AUTOMATION is not the goal
99. HONESTY HONESTY it all boils down to
100. flic.kr/p/bA9BgA @martuishere
101. right reason right reason pick your tools for the
102. great websites great websites to build
103. thanks! THANKS! @martuishere marta@swwweet.com