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Better Experiences by Involving Customers

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January 15, 2014

Better Experiences by Involving Customers

Presentation given at the On-Site.com company retreat in Phoenix Arizona.

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thoughtmerchant

January 15, 2014
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  1. Better Experiences by Involving Customers Presented by: ! Dave Luciano,

    User Experience Designer, On-Site Steve Berry, Principal , Thought Merchants
  2. PHX

  3. Steve Berry Thought Merchants UX / UI / Design !

    www.thoughtmerchants.com @thoughtmerchant
  4. User Experience UX = “User experience” encompasses all aspects of

    the end-user’s interaction with the company, its services, and its products. http://www.nngroup.com/articles/definition-user-experience/ — Nielsen Norman Group
  5. We all suffer from the Malkovich Bias. The tendency to

    believe that everyone uses the web like you do.
  6. The Test Tests running for a week. ! Over 200+

    unique responses ! 50 / 50 split male / female. ! ! !
  7. “Watching people use the stuff you build is the best

    way to confront the Malkovich Bias.” — Andres Glusman VP Strategy, Product & Community Meetup
  8. Task 1: ! Change the image on the front page

    of your community’s website.
  9. 5:00pm Depart for Wrigley Mansion 5:15pm Sunset dinner & reception

    8:00pm Shuttle back to hotel 8:15pm Marshmallow roast Tomorrow 7:00am Breakfast 8:30am Session begins