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Trek Glowacki
November 11, 2011
Business
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Cargo Cults
Opening remarks at Ann Arbor Hackathon about magical thinking in technology business.
Trek Glowacki
November 11, 2011
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Transcript
@trek github.com/trek
None
2003 2005 2007 2008 2009 2011
<3 Ruby
2003 2005 2007 2008 2009 2011
None
2003 2005 2007 2008 2009 2011
words
2003 2005 2007 2008 2009 2011
words
words
words
words
cargo culting
words G EM C G G Em D D7 G
Em C G G D D7 G D G7 G C D-D7-G
98%
ALL THAT BUSINESS VALUE AND NOBODY IS CHARGING FOR IT
IDEA PRODUCT
EA PROD
EAPR
GIVEN THAT: HERE IS SOME SHIT WE DO FOR THE
MAGICOF IT
BUSINESS PLAN
words
JFDI
JFDI
BUSINESS PEOPLE
"We'd like to be ready for an initial A round
of ~ $10M after a year and we think you'd be the perfect fit for helping us build a product that gets there"
words
words
words
words
words
words
GIVEN THAT: HERE IS SOME SHIT WE DO FOR THE
MAGICOF IT
"We have to use MongoDB. It's webscale, and we're going
to be big."
"Node is aysnc, so it'll solve all our problems"
GOOD SHIT. FAST.
<3 Ruby
more ≠ better.
better = better
BUSINESS PEOPLE
TECHNOLOGISTS
BUSINESS SAVVY
BUSINESS SAVVY
words
words
@trek github.com/trek