完美执行着错误计划
My keynote talk from the User Friendly 2014 conference held in Wuxi, China on 13-16 November.
App developers ask themselves excellent questions about their users: Do people need my app? Can people use my app? Why do people sign up and then not use my app? However, app developers answer their excellent questions in invalid and unreliable ways. It is shocking to see how much effort app developers put in writing elegantly structured, refactored code, with good unit test coverage in an agile environment, and yet, their apps fail miserably.
This talk will inspire developers to implement valid and reliable ways to answer their most burning questions. It'll help them validate or invalidate their assumptions on their own—cheaply, and quickly, by using simple user research techniques with a main goal in mind: developing apps people need, want, and enjoy.
tsharon
inagakikay
cdataj
ubie
mayforblue
satoru_higuchi
enechain
tokyo_metropolitan_gov_digital_hr
kubell_hr
todoker
redeslide
wed
csmatsushita
moore
lemiorhan
bkeepers
chriscoyier
davidbonilla
holman
paigeccino
aarron
chrislema
palkan
trallard
addyosmani
