$30 off During Our Annual Pro Sale. View Details »

vandapokecz-brightonseo-presentation-April 2023

vandapokecz-brightonseo-presentation-April 2023

In this presentation which was held at the 2023 April brightonSEO, Vanda talked about how to improve page performance with focus on Core Web Vitals.

Vanda Pokecz

September 15, 2023
Tweet

More Decks by Vanda Pokecz

Other Decks in Marketing & SEO

Transcript

  1. How to get from 2% to 99% Good URLs -

    a Core Web Vitals success story Vanda Pókecz Ladenzeile GmbH @vanda_lilla
  2. Benefit Effort Low Medium High Low Remove Inline style Cleanup

    the head Add search placeholder in jsp Remove unnecessary header properties Remove unused JS Bundle FSP JS Bundle GDPR Scripts Optimize header background image Move preconnects and preloads to top of head Move open graph to end of head Optimize banner images Remove banner background image Prioritize above the fold image download Add browser lazy load for below fold imgs Medium Remove inline JS and load it async Cleanup CSS SVG icons above the fold High Remove Jquery Convert to JS modules to leverage free shaking Improve script loading and init system
  3. CMP recommendations tested & implemented in May Largest impact on

    LCP 30% uplift in good URLs (CrUX) #brightonSEO
  4. Recommendations implemented and tested in May 1 <head>, JS &

    Styling, Images, Icons & Fonts optimization #brightonSEO
  5. Unnecessary properties removed Only 180x180 & 144x144 apple icons kept

    #brightonSEO <link rel="apple-touch-icon" sizes="144x144" href="https://www.ladenzeile.de/reskin-mobile-icon-144x144.png"/><link rel="apple-touch-icon" sizes="180x180" href="https://www.ladenzeile.de/reskin-mobile-icon-180x180.png">
  6. Preconnects and dns- prefetch moved to top #brightonSEO <html lang="de"

    ><head><title>Kleider mit WOW - Effekt zum besten Preis online kaufen | Ladenzeile.de</title><meta name="description" content="Du suchst ein neues Kleid? Bei Ladenzeile.de findest Du für jeden Anlass das perfekte Kleid: Top Marken zu reduzierten Preisen!"/><meta name="robots" content="index,follow"/><link rel="alternate" hreflang="de-AT" href="https://www.ladenzeile.at/mode/kleider/"/><link rel="alternate" hreflang="de-DE" href="https://www.ladenzeile.de/mode/kleider/"/><meta name="msvalidate.01" content="B49A06912A14F93B14B17DF4E3CDD567"/><meta name="viewport" content="width=device- width,initial-scale=1.0,minimum-scale=1.0"/><meta name="theme-color" content="#0e2b5e"><meta name="format-detection" content="telephone=no"/><meta http-equiv="Content-Type" content="text/html; charset=utf-8"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><link rel="dns-prefetch" href="//pagead2.googlesyndication.com"/>
  7. CMP banner optimized Unnecessary properties and assets including unused JS

    removed CSS moved from inline to external files #brightonSEO @vanda_lilla