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Game Over: Quality Over Quantity
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Wayne Barker
November 08, 2022
Marketing & SEO
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740
Game Over: Quality Over Quantity
The one in which I talk about being a lovely human.
Wayne Barker
November 08, 2022
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Transcript
None
Hello everyone
I’m Wayne, you might know me from such DRINK:// talks
as
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Let’s start with a little confession…
SEO. The Talk Without a Title. (What Happens When You
Don’t Do Enough) Wayne Barker, BOOM
Sorry, Jon
Sorry, the one person who saw the title and thought
that would be a good talk…
I’ve got shit all on that
So, what we gonna do Wayne?
Lets talk about some films first…
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Rebekah themed her talk around Jurassic Park
Ian Malcolm: From Chaos by John Larriva
IMDb RATING 8.2 / 10 Jurassic Park “Obvs brilliant!”
Ian Malcolm: From Chaos by John Larriva
IMDb RATING 5.7 / 10 Jurassic World: Dominion “A bag
of poo”
Jurassic Park: Dominion
The Godfather
IMDb RATING 9.2 / 10 The Godfather “Top notch eye
fodder”
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IMDb RATING 7.6 / 10 The Godfather Part III “A
travesty to film”
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Pirates of the Caribbean
IMDb RATING 8.1 / 10 The Curse of the Black
Pearl “Woozy boozy fun”
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“Bloated trash filled by too much rum in the belly
” Salazar’s Revenge IMDb RATING 6.5 / 10
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It’s pretty common…
Terminator, Ghostbusters, Alien
Terminator, Ghostbusters, Alien, Star Wars, The Matrix, Superman
Terminator, Ghostbusters, Alien, Star Wars, The Matrix, Superman, Jaws, Ice
Age, Halloween, Planet of the Apes…
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Need I go on?
Police Academy
v 6.7
v 5.7
None
v 5.3
v 4.9
None
v 4.5
v 4.3
None
v 3.4
Diminishing Returns
Quantity over quality
Eyes on the dollar, dollar bills y’all
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None
Who dis?
Howard Scott Warshaw
What he do?
None
But also…
None
v Universally panned as the worst video game of all
time…
None
None
Negotiations ended late July 1982
Warshaw had just 5 weeks to develop the game from
scratch in time for the Christmas market
It was shit
It bombed critically and financially
Wayne, why are you telling me about shit video game
based on a film with an alien with a massive glowing finger that just wanted to get back to his family?
Well…
It’s cited as the catalyst for the Great Video Game
Crash of 1983!
Atari saturated the market at this time
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You get the picture, right?
Most were shit, not as shit as ET, but most
were shit
Atari lost sight of their culture and goals and started
chasing the mighty dollar, dollar bill y’all…
…And nearly killed the video game market while they were
at it
Quantity Over Quality
Ah shit, SEO stuff, stop babbling…
If you’ve been in SEO for a while… you know
it was quantity over quality in the olden days
None
None
None
None
Panda (2011)
Penguin (2012)
Google came after us naughty boggers…
And still are…
None
None
ALLLLLLL THE CORE UPDATES
Lets talk about some films first?
None
Google Helpful Content Update: What do we know about it?
✓ Sitewide ✓ Ongoing ✓ Classification
Also they spoke to some SEOs before and had them
write about it…
None
None
Hmmmmmm… Ask yourself why.
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None
Yes Mr Google, sure thing Mr Google…
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“AI? You can’t handle the AI”
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What ya going to do with your SEO moving forwards?
Choose your path
If you think you can continue with your shortcuts you’re
gonna be fucked
Don’t go cheap
Invest in the best SEO you can afford
Understand your users – provide quality 220 × 220
Don’t forget about keywords completely, you need…
You need to change your focus
v Stop churning out shit
Number of <insert thing here> is not a goal, a
KPI or a measurement of success
Understanding and satisfying your users should be top of your
list
Search Engine Optimisation
Search Engine Optimisation
Turns out SEO is dead after all
Search Experience Optimisation
None
SEO is everything
Quality Over Quantity
Every Fuckin Day
Sometimes it can be hard to make these decisions but
you have to make ‘em
The first DRINK:// of next year will be our 50th
I think I’ve spoken at 45 of them
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But sometimes you start to run out of steam
And quality starts to dip
Our 50th birthday will see me retire from speaking at
DRINK://
Unless I’ve got something fuckin amazing to talk about
Quality Over Quantity
Pull the trigger and make those difficult, decisions
Be Less Atari
You’ll thank me for it in the long run
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