et al. The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of marketing, 69(4), 2005. [2] PwC. December 2021 global consumer insights pulse survey. https://www.pwc.com/gx/en/industries/consumer- markets/consumer-insights-survey.html, (accessed 2021-12-21). 背景 2
ユーザの関⼼や親近感は購買満⾜度に影響するが, それらを購⼊者の情報探索⾏動と結びつけた研究は少ない [3] Richins et al. Post-purchase product satisfaction: Incorporating the effects of involvement and time. Journal of Business Research, 23(2), 1991. [4] Söderlund. Customer familiarity and its effects on satisfaction and behavioral intentions. Psychology & Marketing, 19(10), 2002. 関⼼の ⾼さ 満⾜度 親近感 の⾼さ 満⾜度 の分散 正の相関 正の相関