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5 Ways To Increase User Engagement

5 Ways To Increase User Engagement

A crash course on practical ways to increase user engagement and customer satisfaction with your app through user experience. Dig into 5 types of common user experience problems and provide practical steps on how to solve them.

Garren DiPasquale

June 08, 2016
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  1. 1

  2. As systems become more and more complicated the need for

    them to be “designed” increases.
  3. “It is the designers responsibility for the design of those

    relationships and ensuring that their collective value significantly exceeds the sum of their individual values,…
  4. …and their cumulative complexity is significantly less than the sum

    of their individual complexities.” BILL BUXTON
  5. 2

  6. 3

  7. “Users' cognitive resources are better spent understanding how your application's

    features can help them achieve their goals.” NIELSON NORMAN GROUP
  8. 4

  9. 5

  10. Users don’t care about your features as much as you

    do. They care about how your product is going to make their life better.
  11. “If you’re requiring anything more than the bare minimum then

    you’re probably losing customers at the door” BRAD MCCARTY
  12. Understanding Context -https://amzn.com/1449323170 Ethnographic Research - https://hbr.org/2009/03/ethnographic-research-a-key-to-strategy Diary Studies -

    http://uxpamagazine.org/dear-diary-using-diaries-to-study-user-experience/ Journey Maps - http://www.mappingexperiences.com References Context Content Taxonomy - http://johnnyholland.org/2012/04/taxonomy-content-strategys-new-best-friend/ Nomenclature - https://uxmag.com/articles/sweat-the-small-stuff Mail Chimp Content Style Guide - http://styleguide.mailchimp.com Messaging - https://www.nngroup.com/articles/error-message-guidelines/ http://uxmas.com/2012/the-4-hs-of-writing-error-messages https://medium.com/@thomasfuchs/how-to-write-an-error-message-883718173322#.3305onf4b Error Messaging - https://aerotwist.com/blog/better-password-form-fields/
  13. Mental Model - Cognitive Load - https://www.nngroup.com/articles/top-10-application-design-mistakes/ https://www.nngroup.com/articles/minimize-cognitive-load/ Card Sorting

    - http://boxesandarrows.com/card-sorting-a-definitive-guide/ Task Analysis - http://www.usability.gov/how-to-and-tools/methods/task-analysis.html References Information Architecture Consistency Patterns - https://developer.android.com/design/index.html https://developer.apple.com/library/mac/documentation/UserExperience/Conceptual/OSXHIGuidelines/ index.html https://developer.microsoft.com/en-us/windows/desktop/design Pattern Libraries - https://www.lightningdesignsystem.com http://harmony.intuit.com https://design.atlassian.com