Understand how the Search Engines work and Post-Penguin SEO best practices from Google's #1 "Search Engine Optimization Expert". Need a consult? Visit http://rob.bertholf.com
Organic Search • Understanding Search Engines • The Search Engine Optimization process – On Page SEO – Off Page SEO • DIY vs. Outsourced • Measuring Results
engine is to help a user find what they are looking for on the web. By using keywords and phrases, the search engine finds the most relevant results for what the user is looking for.
of improving the visibility of a web site in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. – Wikipedia ―SEO is the manipulation of Google to achieve higher organic rankings in the SERPs‖ – Rob Bertholf
abused them and only trust a small percent of what we say we are. • Google is impressed by popularity, majority of their value is derived by what people (other websites) say we are (links to our site). TWEET IT:
1. ―I know Rob Bertholf‖ 2. ―Rob Bertholf is a SEO expert‖ 3. Google: ―Bertholf is a SEO expert‖ Links are online recommendations • 1. A link: www.Bertholf.com • 2. Anchor text: Search Engine Optimization Expert • 3. Link is from a trusted website
(or remove) • Max 3 keywords per page • Reduce keyword density greater than 5% • Increase words per page greater than 500 • Reduce unrelated outgoing links • Careful for links from high PR without relevance • Make sure anchor text is more natural – Avoid too much direct match keywords in anchor text • Avoid Sitewide Links: This can give you links from irrelevant pages
information • Submitted business information • Detailed Web references • Trusted data feeds • User Generated Content — does not strongly influence ranking
Yahoo Local – Ensure all information is filled out (images etc.) • Make sure your address is correct on all sites referencing your company • Ensure you have review site profiles with correct information • Ask for Reviews (even a few Bad reviews are ok)
is Queen (Links are King, Conversion is the Ace in Spades) • Read a lot of blogs. • Invest in great tools. • Start small and work your way up. • Track, so you learn what works • Avoid any quick ranking tricks
Suppliers, Customers, Local Charities, etc. • Content – Start a blog, join the blogosphere – Create a tool, videos, photos • Press Releases • Social Media – Google+ Links – Tweets with Link – Facebook Post with Link (which is liked) • Answers, Forums, Wikis
explain to you in simple language what determines rank. • They should explain everything to you. • They should require good content. • Their website is optimized • Their reference websites are optimized. • They measure results in leads/goal conversion. • It will take 3 to 12 months. ($$$) • You get what you pay for. Invest in great tools to track them.