Design of the Past, Present and Possible - D4D

We travel 50 years in the past and 500 years into the future to examine the long arc of design. Along the way, we’ll uncover our anxieties about the future, explore frameworks that help us think (and design) beyond vision, and develop a better understanding of what it means to understand.

Opening keynote for the Designing for Digital Conference on March 9, 2020 in Austin, TX.

Transcript

1. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 Cassini Nazir Clinical Associate Professor UT Dallas @cassininazir Designing for Digital Conference Austin, TX · March 9, 2020
2. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 COMPLEXITY UNDERSTANDING ANXIETY TODAY’S TALK TAKES THREE SHAPES
3. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 ANXIETY
4. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 In the future there will be no more designers. FINISH THIS SENTENCE
5. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 In the future there will be no more designers.
6. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 In the future there will be no more designers. FINISH ANOTHER SENTENCE
7. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant. FINISH ANOTHER SENTENCE
8. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.
9. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant. PHILIPPE STARCK 2008 opinionator.blogs.nytimes.com/2008/04/14/starck-raving
10. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 a provocation PHILIPPE STARCK 2008 Alessi Juicy Salif Citrus Squeezer (1995)
11. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 LARRY KEELEY 1999 New creative software programs will make designers obsolete. IDCA: International Design Conference in Aspen (1999)
12. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 It is just the cognitive limits on the number of interactions a designer can manipulate, which make the unaided designer obsolete in the face of the large complexes of requirements he meets today. CHRIS ALEXANDER 1962 C. Alexander & M. Manhein, The Design of Highway Interchanges. Cambridge: Department of Civil Engineering, MIT, 1962.
13. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 no more designers 2008 designers obsolete 1999 the unaided designer obsolete 1962
14. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 HIGH LOW ARTIFACTS TRANSFORMATIONS COMPLEXITY EXPERIENCES THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms The field of design is changing. Buchanan’s four orders of design (2001) demonstrates the field’s past and possible futures. Problems of Communication Problems of Construction Problems of Action Problems of Integration Participation Interaction Interface Transaction Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23 4 3 2 1
15. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 20th century design FROM Making the complex manageable; Rendering the complicated meaningful. Simplicity of form, function, materials, and manner. TO 21st century design THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Design of systems increasingly complex < Problems of Communication Problems of Construction Problems of Action Problems of Integration Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23
16. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 the unaided designer obsolete 1962 designers obsolete 1999 no more designers 2008
17. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 no more designers 2008 designers obsolete 1999 the unaided designer obsolete 1962 participants 2017
18. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 Design has evolved from the design of objects both physical and immaterial, to the design of systems, to the design of complex adaptive systems. This evolution is shifting the role of designers; they are no longer the central planner, but rather participants within the systems they exist in. JOI ITO 2017 pubpub.org/pub/designandscience
19. Cassini Nazir · Design of the Past, Present, and Possible · Designing for Digital Conference · 9 March 2020 Design jobs that will “die” User Experience Designer Visual Designer Design Researchers Traditional Industrial Designers Chief Design Officers Design jobs that will “grow” Virtual Interaction Designer Specialist Material Designer Algorithmic/AI Designers Post-Industrial Designers Design Strategists fastcompany.com/3063318/5-design-jobs-that-wont-exist-in-the-future Experts and oracles predict some design jobs will “die” … 5 Design Jobs That Won’t Exist In The Future from design leaders from frog, Artefact, and IDEO Cassini Nazir · Information Architecture for All Our Senses · UIE