Accelerating Sales - Lessons for Commercial WordPress Plugins

My slides for WordCamp Paris & WordCamp Miami (both in Feb, 2016).

Transcript

1. ACCELERATING SALES CHRIS LEMA CROWD FAVORITE WHY WE ALL SUCK AT MARKETING & WHAT WE CAN DO TO GET BETTER
2. LOE SATELLITES BUILD COST: $300MM LAUNCH COST: $50MM GETTING LAUNCH RIGHT: PRICELESS
3. TRUSTED ADVISOR CHRIS LEMA CROWD FAVORITE MARKETING & PRODUCT STRATEGY WORK • CART66 • GODADDY • iTHEMES • NINJA FORMS • SIDEKICK • WP101 • CROWD FAVORITE • HEADWAY THEMES • MEMBERPRESS • REAKTIV STUDIOS • WOOTHEMES • WP VALET
4. YOU NEED TO PLAN @CHRISLEMA CROWD FAVORITE SPEND AS MUCH TIME ON YOUR MARKETING PLAN AS YOUR DEV
5. IGNITE CURIOSITY & DEMAND BEFORE YOU LAUNCH ANTICIPATION BEATS ACQUISITION, EVERY TIME. - @CHRISLEMA
6. LEARN TO TELL A STORY @CHRISLEMA CROWD FAVORITE MORE THAN FEATURES OR BENEFITS, PEOPLE PURCHASE THE DESTINATION
7. OUTSIDE-IN MARKETING MAKE THE SHIFT TO YOUR BLOG IS NOT YOUR RELEASE NOTES - @CHRISLEMA
8. SEGMEN TATION @CHRISLEMA CROWD FAVORITE STOP TREATING EVERYONE LIKE THEY’RE ALL THE SAME
9. EVEN NAMING CAN HELP CONVERSIONS - @CHRISLEMA DIFFERENT KINDS OF CLIENTS PAY ATTENTION TO
10. DIFFERENTIATION DRIVES BETTER TARGETING - @CHRISLEMA DIFFERENT KINDS OF CLIENTS YOUR VALUE & BENEFITS DIFFER FOR
11. EMBRACE THE BUYER’S JOURNEY @CHRISLEMA CROWD FAVORITE YOUR CONTENT NEEDS TO MATCH ALL THE NEEDS OF YOUR VISITORS
12. “ALWAYS BE CLOSING” REJECT THE NEED TO YOUR BLOG’S SLOGAN: “HAVE IT YOUR WAY”- @CHRISLEMA UNAWARE PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE MOST AWARE DISCOVERY CONSIDERATION DECISION More here: http://aidenmarketing.com/content-marketing-2-2/map-content-to-buyers-journey-to-increase-conversions FOCUS ON PROBLEMS FOCUS ON SOLUTIONS VALUES & NEEDS SOLUTIONS & FEATURES EVALUATION Stories Checklists Q&A Best Of Comparisons How To eBook Whitepaper Tutorials Case Studies Opinion Lists Buyer’s Guide Head to Head Benchmarks
13. LISTEN TO YOUR USERS @CHRISLEMA CROWD FAVORITE THEIR COMMENTS ARE YOUR CAMPAIGN’S SOURCE MATERIAL
14. MIRROR KEY MESSAGES MINING REVIEWS & QUESTIONS HELPS YOU READ EVERYTHING BY @COPYHACKERS - @CHRISLEMA More here: https://copyhackers.com/2014/10/amazon-review-mining/
15. CHRIS LEMA CTO at CROWD FAVORITE BLOGGER at CHRISLEMA.COM PRODUCT DEV & MARKETING COACH