Removing friction. Providing transparency.

Lessons learned building Otogami.com, a price comparison engine for 2 years, from an agile approach.

Transcript

1. Removing friction. Providing transparency. Lessons learned building a price comparison engine for 2 years ( @david_bonilla )
2. DADDY (x2), HUSBAND, GAMER, RUNNER, ICE CREAM LOVER AND STUBBORN MORON
4. WHAT HOW WHY THE GOLDEN CIRCLE
5. WHAT HOW WHY We want to transform online shopping into a pleasant experience. THE GOLDEN CIRCLE
6. WHAT HOW WHY We want to transform online shopping into a pleasant experience. Providing neutral, complete and accurate info to the people. THE GOLDEN CIRCLE
7. WHAT HOW WHY We want to transform online shopping into a pleasant experience. Providing neutral, complete and accurate info to the people. Otogami, Shoenami, Insurancenami… THE GOLDEN CIRCLE
9. ULTRA AWESOME STARTUP (name not final)
10. ULTRA AWESOME STARTUP ? (name not final)
11. ULTRA AWESOME STARTUP ? (name not final)
12. DOGMATIC AGILE
13. WE WERE LEAN!
14. WHAT COULD BE WRONG?
15. REALITY CHECK
16. INTERNET IS A LIE
17. BUSINESS PLAN IS A LIE
18. DOGMATIC AGILE
19. DOGMATIC AGILE X
20. DOGMATIC AGILE X X
21. DOGMATIC AGILE X X X
22. DOGMATIC AGILE X X X X X
23. WE FAILED
24. BECAUSE WE COULDN’T MEASURE WITH PRECISION WE DIDN’T MEASURE AT ALL
25. WE WORKED ON FEATURES NOT ON HYPOTHESIS
26. 2014 2015 AUG Media Platform 0unnicC 1.% *ermanG
27. MONTHLY VISITS < < <
28. ALL OUR DECISIONS WERE TAKEN BY INSTINCT NOT BY METRICS… … BUT WE HAVE LEARNT A LOT
29. REAL MEN USE SEO
30. GROWTH = RECURRENCY
31. USEFULNESS = VALUE/FRICTION
36. 2014 2015 AUG *ermanG Media Platform PowerUA! 0unnicC 1.% PerfectMatch 1uAer1earch .togami 2.% +
37. WE GREW!
38. MONTHLY VISITS
39. NOW WHAT? (INSTINCT DOESN’T SCALE)
40. DOGMATIC AGILE X X X X X
41. ,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2 ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION
42. ,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2 ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION MENDOZA LINE BURGER METHOD
43. ,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2 ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION KANBAN ALLA OTOGAMI ! 2%   2ime dedicated to Comm .AC ! ,f we need more than 2%  , ArobablG we Chould change the ArioritaHed hGAotheCiC MENDOZA LINE BURGER METHOD
45. ¡Graciñas! / Tank you! Gràcies! @david_bonilla bonillaware.com david@otogami.com bit.ly/cas2k14