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Removing friction. Providing transparency.

Removing friction. Providing transparency.

Lessons learned building Otogami.com, a price comparison engine for 2 years, from an agile approach.

David Bonilla

December 01, 2014
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  1. Removing friction.
    Providing transparency.
    Lessons learned building a price comparison engine for 2 years
    ( @david_bonilla )

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  2. DADDY (x2), HUSBAND, GAMER,
    RUNNER, ICE CREAM LOVER
    AND STUBBORN MORON

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  3. WHAT
    HOW
    WHY
    THE GOLDEN CIRCLE

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  4. WHAT
    HOW
    WHY
    We want to transform
    online shopping into
    a pleasant experience.
    THE GOLDEN CIRCLE

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  5. WHAT
    HOW
    WHY
    We want to transform
    online shopping into
    a pleasant experience.
    Providing neutral,
    complete and accurate
    info to the people.
    THE GOLDEN CIRCLE

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  6. WHAT
    HOW
    WHY
    We want to transform
    online shopping into
    a pleasant experience.
    Providing neutral,
    complete and accurate
    info to the people.
    Otogami, Shoenami,
    Insurancenami…
    THE GOLDEN CIRCLE

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  7. ULTRA AWESOME STARTUP
    (name not final)

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  8. ULTRA AWESOME STARTUP
    ?
    (name not final)

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  9. ULTRA AWESOME STARTUP
    ?
    (name not final)

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  10. DOGMATIC AGILE

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  11. WE WERE LEAN!

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  12. WHAT COULD BE
    WRONG?

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  13. REALITY
    CHECK

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  14. INTERNET IS A LIE

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  15. BUSINESS PLAN IS A LIE

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  16. DOGMATIC AGILE

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  17. DOGMATIC AGILE
    X

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  18. DOGMATIC AGILE
    X
    X

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  19. DOGMATIC AGILE
    X
    X
    X

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  20. DOGMATIC AGILE
    X
    X
    X X
    X

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  21. BECAUSE WE COULDN’T MEASURE WITH PRECISION
    WE DIDN’T MEASURE AT ALL

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  22. WE WORKED ON FEATURES
    NOT ON HYPOTHESIS

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  23. 2014 2015
    AUG
    Media Platform
    0unnicC 1.%
    *ermanG

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  24. MONTHLY VISITS
    <
    <
    <

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  25. ALL OUR DECISIONS WERE TAKEN
    BY INSTINCT NOT BY METRICS…
    … BUT WE HAVE LEARNT
    A LOT

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  26. REAL MEN USE
    SEO

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  27. GROWTH
    =
    RECURRENCY

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  28. USEFULNESS
    =
    VALUE/FRICTION

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  29. 2014 2015
    AUG
    *ermanG
    Media Platform PowerUA!
    0unnicC 1.% PerfectMatch
    1uAer1earch
    .togami 2.%
    +

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  30. MONTHLY VISITS

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  31. NOW WHAT?
    (INSTINCT DOESN’T SCALE)

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  32. DOGMATIC AGILE
    X
    X
    X X
    X

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  33. ,Ill get 2+A2
    ,f , do 2+,1
    ,Ill get 2+A2
    ,f , do 2+,1
    OTOGAMI FRAMEWORK
    (WIP)
    HYPOTHESIS
    BACKLOG
    ,Ill get 2+A2
    ,f , do 2+,1 COST
    VALUE
    PRIORIZATION
    STORIES
    KPIs
    DEFINITION

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  34. ,Ill get 2+A2
    ,f , do 2+,1
    ,Ill get 2+A2
    ,f , do 2+,1
    OTOGAMI FRAMEWORK
    (WIP)
    HYPOTHESIS
    BACKLOG
    ,Ill get 2+A2
    ,f , do 2+,1 COST
    VALUE
    PRIORIZATION
    STORIES
    KPIs
    DEFINITION
    MENDOZA LINE BURGER METHOD

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  35. ,Ill get 2+A2
    ,f , do 2+,1
    ,Ill get 2+A2
    ,f , do 2+,1
    OTOGAMI FRAMEWORK
    (WIP)
    HYPOTHESIS
    BACKLOG
    ,Ill get 2+A2
    ,f , do 2+,1 COST
    VALUE
    PRIORIZATION
    STORIES
    KPIs
    DEFINITION
    KANBAN ALLA OTOGAMI
    ! 2%   2ime dedicated to Comm .AC
    ! ,f we need more than 2%  , ArobablG we
    Chould change the ArioritaHed hGAotheCiC
    MENDOZA LINE BURGER METHOD

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  36. ¡Graciñas! / Tank you!
    Gràcies!
    @david_bonilla
    bonillaware.com
    [email protected]
    bit.ly/cas2k14

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