on) materiality (via, not only, Richard Hollis’ “physicality of graphic design”) > imposed frameworks of interpretation (via the tyranny of Excel’s matrix)
through the means of realising the brief 3. through our discussions with peers 4. through the records that connect the results to other acts of designing
with just one set of comments surrounding the letters: We can learn more from these comments than any “production-ready” encodings for making the typeface.
as disparate as Formal, Fenland, and Enquire, individual shapes may be described with precision, but the style is captured by metaphor and association.
heard that “everything we need to learn is on Google”. Data and some information, yes; but rarely the tools to create knowledge and understanding. For example:
does not tell you much about technological shifts, the typographic context within which this was groundbreaking, why it generated discussion, or what the arguments were.
is taking place in the rethinking of typefaces, in width (character sets), in depth (family variants) and in richness (the relationship between styles).