Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Understanding Customer Journey
Search
Takuro Hishikawa
June 01, 2016
Business
0
200
Understanding Customer Journey
カスタマージャーニーとは何か?
Takuro Hishikawa
June 01, 2016
Tweet
Share
More Decks by Takuro Hishikawa
See All by Takuro Hishikawa
Mautic Meetup Tokyo #8 Mautic 3 is coming! (Japanese)
hissy
0
38
Introducing concrete5 PWA add-on (Japanese)
hissy
0
1.3k
Mautic Glossary (ja) 2019
hissy
1
150
CMS導入プロジェクトを成功させるために 押さえておくべき5つの手順
hissy
4
1.1k
Mautic Glossary (ja)
hissy
1
890
Mautic Updates 2016-09
hissy
0
870
MauticSummerGamesTokyo
hissy
1
510
Mautic Updates 2016-07
hissy
0
390
CMS for the future
hissy
4
3.8k
Other Decks in Business
See All in Business
タケウチグループRecruit
takeuchigroup
0
5.4k
MDMカルチャーガイド_ver1.2
c0rp_mdm
0
160
Crisp Code コーポレート・サービス紹介 | Corporate & Services Introduction
so_kotani
0
130
エンジニアコミュニティORION_LT会_20250313
fadysan_rh
0
210
WDB株式会社エウレカ社会社説明資料
eureka01
0
340
アッテル会社紹介資料/culture deck
attelu
10
14k
Progress_Report_JPN.pdf
bio_plax
0
210
株式会社ゼスト会社紹介資料
zest
0
5.6k
FUSION_company deck
fusioninc
0
420
自分のためから誰かのためへ
shimabox
8
3.2k
人事評価制度の設計/導入/運用 にEMとしてどう関わってきたか / How I have been involved as an EM in the design, introduction and operation of evaluation systems
hiro_torii
0
530
株式会社ギークリー_採用ピッチ資料(2025年3月更新)
opportunity_loves_geek
2
1.2k
Featured
See All Featured
Six Lessons from altMBA
skipperchong
27
3.7k
Automating Front-end Workflow
addyosmani
1369
200k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
177
52k
Large-scale JavaScript Application Architecture
addyosmani
511
110k
Build The Right Thing And Hit Your Dates
maggiecrowley
34
2.6k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Why Our Code Smells
bkeepers
PRO
336
57k
Producing Creativity
orderedlist
PRO
344
40k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
8
700
How to train your dragon (web standard)
notwaldorf
91
5.9k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
49k
Transcript
Tokyo Meetup ϚʔέςΟϯάΦʔτϝʔγϣϯઃܭ ͷΩʔϫʔυʮΧελϚʔδϟʔχʔʯ ͱԿ͔ʁ 5BLVSP)JTIJLBXB IUUQTXXXGBDFCPPLDPNIJTIJLBXBUBLVSP
લஔ͖ ˞৭ʑࢲݟຬࡌͰ͢ɻษڧձͰ͢ͷͰɺ ࢀՃऀͰେ͍ʹٞ͠·͠ΐ͏ʂ
.BVUJD̎ͭͷओཁػೳͷ͓͞Β͍
ίϯλΫτϨϙʔτ .BVUJDͰɺݟࠐΈ٬Ұਓͻ ͱΓͷߦಈཤྺΤϯήʔδ ϝϯτΛݟ͑ΔԽͰ͖·͢ɻ
Ωϟϯϖʔϯ ΩϟϯϖʔϯػೳͰɺݟࠐΈ٬͕ औΔߦಈϑϩʔΛ͋Β͔͡Ίઃܭ ͠ɺԽ͢Δ͜ͱ͕Ͱ͖·͢ɻ
ݟࠐΈ٬͕ࣗࣾͷ֤छνϟωϧͰऔΔ ߦಈϑϩʔΛઃܭ͢Δ͜ͱ͕ɺ .BVUJDΛ͍͜ͳͨ͢ΊʹඞཁͰ͢ɻ ΧελϚʔδϟʔχʔ
ࢲ͕ࢥ͏."ͱΧελϚʔδϟʔχʔΛ ཧղ͢ΔΩʔϫʔυ w ΑΓʮຊʯ͕ٻΊΒΕΔ࣌ w ސ٬ͷχʔζΛਖ਼͘͠ཧղ͠ɺސ٬རӹΛ࠷େԽ͠ ͳ͚ΕͳΒͳ͍ w ސ٬ՁʮϞϊʯ͔Βʮମݧʯ w
ߪೖ͢Δલ͔Βମݧ࢝·͍ͬͯΔ w ސ٬ͱاۀͷίϯλΫτϙΠϯτͷଟ༷Խ w ΦϜχνϟωϧɺ*P5ʜ
$3. ." 4'" 4BMFT'PSDF"VUPNBUJPO Ӧۀ׆ಈͷཧ .BSLFUJOH"VUPNBUJPO ϚʔέςΟϯά׆ಈͷཧ ސ٬ͱͷؔੑͷཧ $VTUPNFS3FMBUJPOTIJQ.BOBHFNFOU $.4
ิؔ .BVUJD.FFUVQ5PLZPͷ͞Μͷࢿྉ ʮ."ͱ4'"$3.ͷҧ͍ʯ͕ࢀߟʹͳΓ·͢ʂ IUUQXXXTMJEFTIBSFOFULPMJO[NBVUJDNFFUVQUPLZPMUNBTGBDSN
$3. w ༏ྑސ٬ͷ৺Λଊ͑ɺ͍औҾؔΛங͘ w ͍ͭͰ༏ྑސ٬͕୭͔Θ͔ΓɺͦͷσʔλΛ׆༻ Ͱ͖Δঢ়ଶʹ͢Δ
$3.ͷ w ίϞσΟςΟϦϨʔγϣϯγοϓߏஙίετ ʹݟ߹Θͳ͍ˠ͜ͷྖҬ."Ͱಉ͡ w ߪೖසͷ͍Ͱ$3.͚ͩͰؔߏஙͰ ͖ͳ͔ͬͨ w ݟࠐΈ٬ͷΞϓϩʔν͕՝ͱͯ͠ු্
."ͷඞཁੑͷؾ͖ͮ w ߪೖલ͔ΒΧελϚʔΤΫεϖϦΤϯε࢝·ͬͯ ͍Δʂ w ºʮͲ͏Ξϓϩʔνͨ͠Βങͬͯ͘ΕΔͷ͔ʁʯ
ސ٬ͷֶशܦݧΛཧղ͢Δ w ސ٬ίϯςϯπ͔ΒɾαʔϏεʹֶ͍ͭͯͼɺ ͦͷ༗༻ੑʹ͍ͭͯஅ͢Δ w ʮϚʔέλʔɺސ٬ͷνϣΠεɾίϯςΫετʹ ߹ΘֶͤͯशܦݧΛઃܭ͠ɺֶशࢿ͔ΒͷϦλʔ ϯΛ࠷େԽ͢ΔΑ͏ʹΊΔ͖Ͱ͋Δʯ ʢҾ༻ɿίτϥʔɹ৽ɾϚʔέςΟϯάݪʣ
*$5ͷԸܙ w ސ٬ͱͷํίϛϡχέʔγϣϯ͕Մೳ w αʔϏεΛݸ٬͚ʹΧελϚΠζͰ͖Δ w ϝοηʔδɺαʔϏεΛΧελϚΠζ͠ݸ٬ʹλʔ ήςΟϯά
."ͷ̏εςʔδ ݟࠐΈ٬ͷऩू ϦʔυδΣωϨʔγϣϯ ݟࠐΈ٬ͷܒɾҭ ϦʔυφʔνϟϦϯά ݟࠐΈ٬ͷߜΓࠐΈ ϦʔυΫΦϦϑΟέʔγϣϯ Ӧۀ ηʔϧεҾ͖͠ w
లࣔձ͔Βͷ໊֫ ಘ w ηϛφʔ։࠵ͷਃ͠ ࠐΈ w ϝʔϧϚΨδϯͳͲ 8FCͰͷొ w αΠτͰͷใఏڙ w εςοϓϝʔϧ w ηϛφʔͷ༠ಋ w లࣔձͷ༠ಋ w ߦಈཤྺͷੳ w ݸผϝʔϧʗిͰ ͷχʔζͷ֬ೝ ֬ͷߴ͍ݟࠐ Έ٬ΛҾ͖͠ 4UFQ 4UFQ 4UFQ
୯७ͳΧελϚʔδϟʔχʔͷ࡞ྫʢ##లࣔձύλʔϯʣ ೝ ใऩू ൺֱݕ౼ ߪೖݕ౼ లࣔձ ϖʔδ ӦۀίϯλΫτ ڵຯ͋Γ ͦͦ͜͜
དྷ͓ྱ ϝʔϧ ݟࠐΈ͕ߴ͍߹ φʔνϟϦϯάΛεΩοϓ ϝʔϧ ίϯςϯπ ηϛφʔ༠ಋ χʔζʹؾ͔ͮͤΔίϯςϯπఏڙɺ ଞͷίϯλΫτϙΠϯτͷ༠ಋͳͲ ʹࢸΒͳ͔ͬͨίϯ λΫτʹ࠶Ξϓϩʔν
#$ͷΧελϚʔδϟʔχʔ ͬͱෳࡶ w ࢀߟจݙ ʰ5IF$VTUPNFS+PVSOFZʱ IUUQXXXTFOEFOLBJHJDPNKBQBODNPDMVC w ࢀߟσʔλ l5IF$VTUPNFS+PVSOFZUP0OMJOF1VSDIBTFz IUUQTXXXUIJOLXJUIHPPHMFDPNUPPMTDVTUPNFSKPVSOFZUPPOMJOF
QVSDIBTFIUNM l.JDSP.PNFOUTz IUUQTXXXUIJOLXJUIHPPHMFDPNDPMMFDUJPOTNJDSPNPNFOUTHVJEFIUNM ಡΜͩਓͷײΛฉ͖͍ͨʂ (PPHMF͕"OBMZUJDTͷϏοά σʔλ͔Βಋ͖ग़ͨ͠ɺ֤ۀछɾ ֤ҬͷΧελϚʔδϟʔχʔ (PPHMFఏএɺ.PNFOUT.BQ