Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Understanding Customer Journey
Search
Takuro Hishikawa
June 01, 2016
Business
240
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Understanding Customer Journey
カスタマージャーニーとは何か?
Takuro Hishikawa
June 01, 2016
More Decks by Takuro Hishikawa
See All by Takuro Hishikawa
Mautic Meetup Tokyo #8 Mautic 3 is coming! (Japanese)
hissy
0
73
Introducing concrete5 PWA add-on (Japanese)
hissy
0
1.4k
Mautic Glossary (ja) 2019
hissy
1
190
CMS導入プロジェクトを成功させるために 押さえておくべき5つの手順
hissy
4
1.2k
Mautic Glossary (ja)
hissy
1
1k
Mautic Updates 2016-09
hissy
0
890
MauticSummerGamesTokyo
hissy
1
580
Mautic Updates 2016-07
hissy
0
450
CMS for the future
hissy
4
4.1k
Other Decks in Business
See All in Business
今こそアナログスキルを磨こう
madai0517
0
140
BacklogとAIで変わった、 ウェブディレクターの仕事のリアル
wattlaa
0
290
株式会社リバイブル 会社説明資料
rebible
0
1.1k
株式会社アイリッジ 会社説明資料
iridge
0
6.6k
タスクマネジメント入門
nozomuiino
0
130
SimpleForm 会社紹介資料
simpleform
2
55k
ネクストビートコーポレートガイド/corporate-guide
nextbeat
3
87k
01_全社_FLUX採用ピッチ資料_Ver.5.3
flux
10
220k
dotcue採用ピッチ2606.pdf
dotcue
0
140
AWTTの歩き方〜Tableau編〜
leafyoh
0
250
ラッコ株式会社 Linear本導入説明会
mayahoney
0
540
VISASQ: ABOUT DEV TEAM
eikohashiba
6
44k
Featured
See All Featured
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
35
3.5k
Faster Mobile Websites
deanohume
310
31k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
3.5k
The Language of Interfaces
destraynor
162
27k
Avoiding the “Bad Training, Faster” Trap in the Age of AI
tmiket
0
180
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
17k
Google's AI Overviews - The New Search
badams
0
1k
VelocityConf: Rendering Performance Case Studies
addyosmani
333
25k
ラッコキーワード サービス紹介資料
rakko
1
3.7M
Accessibility Awareness
sabderemane
1
140
Marketing Yourself as an Engineer | Alaka | Gurzu
gurzu
0
240
Mobile First: as difficult as doing things right
swwweet
225
10k
Transcript
Tokyo Meetup ϚʔέςΟϯάΦʔτϝʔγϣϯઃܭ ͷΩʔϫʔυʮΧελϚʔδϟʔχʔʯ ͱԿ͔ʁ 5BLVSP)JTIJLBXB IUUQTXXXGBDFCPPLDPNIJTIJLBXBUBLVSP
લஔ͖ ˞৭ʑࢲݟຬࡌͰ͢ɻษڧձͰ͢ͷͰɺ ࢀՃऀͰେ͍ʹٞ͠·͠ΐ͏ʂ
.BVUJD̎ͭͷओཁػೳͷ͓͞Β͍
ίϯλΫτϨϙʔτ .BVUJDͰɺݟࠐΈ٬Ұਓͻ ͱΓͷߦಈཤྺΤϯήʔδ ϝϯτΛݟ͑ΔԽͰ͖·͢ɻ
Ωϟϯϖʔϯ ΩϟϯϖʔϯػೳͰɺݟࠐΈ٬͕ औΔߦಈϑϩʔΛ͋Β͔͡Ίઃܭ ͠ɺԽ͢Δ͜ͱ͕Ͱ͖·͢ɻ
ݟࠐΈ٬͕ࣗࣾͷ֤छνϟωϧͰऔΔ ߦಈϑϩʔΛઃܭ͢Δ͜ͱ͕ɺ .BVUJDΛ͍͜ͳͨ͢ΊʹඞཁͰ͢ɻ ΧελϚʔδϟʔχʔ
ࢲ͕ࢥ͏."ͱΧελϚʔδϟʔχʔΛ ཧղ͢ΔΩʔϫʔυ w ΑΓʮຊʯ͕ٻΊΒΕΔ࣌ w ސ٬ͷχʔζΛਖ਼͘͠ཧղ͠ɺސ٬རӹΛ࠷େԽ͠ ͳ͚ΕͳΒͳ͍ w ސ٬ՁʮϞϊʯ͔Βʮମݧʯ w
ߪೖ͢Δલ͔Βମݧ࢝·͍ͬͯΔ w ސ٬ͱاۀͷίϯλΫτϙΠϯτͷଟ༷Խ w ΦϜχνϟωϧɺ*P5ʜ
$3. ." 4'" 4BMFT'PSDF"VUPNBUJPO Ӧۀ׆ಈͷཧ .BSLFUJOH"VUPNBUJPO ϚʔέςΟϯά׆ಈͷཧ ސ٬ͱͷؔੑͷཧ $VTUPNFS3FMBUJPOTIJQ.BOBHFNFOU $.4
ิؔ .BVUJD.FFUVQ5PLZPͷ͞Μͷࢿྉ ʮ."ͱ4'"$3.ͷҧ͍ʯ͕ࢀߟʹͳΓ·͢ʂ IUUQXXXTMJEFTIBSFOFULPMJO[NBVUJDNFFUVQUPLZPMUNBTGBDSN
$3. w ༏ྑސ٬ͷ৺Λଊ͑ɺ͍औҾؔΛங͘ w ͍ͭͰ༏ྑސ٬͕୭͔Θ͔ΓɺͦͷσʔλΛ׆༻ Ͱ͖Δঢ়ଶʹ͢Δ
$3.ͷ w ίϞσΟςΟϦϨʔγϣϯγοϓߏஙίετ ʹݟ߹Θͳ͍ˠ͜ͷྖҬ."Ͱಉ͡ w ߪೖසͷ͍Ͱ$3.͚ͩͰؔߏஙͰ ͖ͳ͔ͬͨ w ݟࠐΈ٬ͷΞϓϩʔν͕՝ͱͯ͠ු্
."ͷඞཁੑͷؾ͖ͮ w ߪೖલ͔ΒΧελϚʔΤΫεϖϦΤϯε࢝·ͬͯ ͍Δʂ w ºʮͲ͏Ξϓϩʔνͨ͠Βങͬͯ͘ΕΔͷ͔ʁʯ
ސ٬ͷֶशܦݧΛཧղ͢Δ w ސ٬ίϯςϯπ͔ΒɾαʔϏεʹֶ͍ͭͯͼɺ ͦͷ༗༻ੑʹ͍ͭͯஅ͢Δ w ʮϚʔέλʔɺސ٬ͷνϣΠεɾίϯςΫετʹ ߹ΘֶͤͯशܦݧΛઃܭ͠ɺֶशࢿ͔ΒͷϦλʔ ϯΛ࠷େԽ͢ΔΑ͏ʹΊΔ͖Ͱ͋Δʯ ʢҾ༻ɿίτϥʔɹ৽ɾϚʔέςΟϯάݪʣ
*$5ͷԸܙ w ސ٬ͱͷํίϛϡχέʔγϣϯ͕Մೳ w αʔϏεΛݸ٬͚ʹΧελϚΠζͰ͖Δ w ϝοηʔδɺαʔϏεΛΧελϚΠζ͠ݸ٬ʹλʔ ήςΟϯά
."ͷ̏εςʔδ ݟࠐΈ٬ͷऩू ϦʔυδΣωϨʔγϣϯ ݟࠐΈ٬ͷܒɾҭ ϦʔυφʔνϟϦϯά ݟࠐΈ٬ͷߜΓࠐΈ ϦʔυΫΦϦϑΟέʔγϣϯ Ӧۀ ηʔϧεҾ͖͠ w
లࣔձ͔Βͷ໊֫ ಘ w ηϛφʔ։࠵ͷਃ͠ ࠐΈ w ϝʔϧϚΨδϯͳͲ 8FCͰͷొ w αΠτͰͷใఏڙ w εςοϓϝʔϧ w ηϛφʔͷ༠ಋ w లࣔձͷ༠ಋ w ߦಈཤྺͷੳ w ݸผϝʔϧʗిͰ ͷχʔζͷ֬ೝ ֬ͷߴ͍ݟࠐ Έ٬ΛҾ͖͠ 4UFQ 4UFQ 4UFQ
୯७ͳΧελϚʔδϟʔχʔͷ࡞ྫʢ##లࣔձύλʔϯʣ ೝ ใऩू ൺֱݕ౼ ߪೖݕ౼ లࣔձ ϖʔδ ӦۀίϯλΫτ ڵຯ͋Γ ͦͦ͜͜
དྷ͓ྱ ϝʔϧ ݟࠐΈ͕ߴ͍߹ φʔνϟϦϯάΛεΩοϓ ϝʔϧ ίϯςϯπ ηϛφʔ༠ಋ χʔζʹؾ͔ͮͤΔίϯςϯπఏڙɺ ଞͷίϯλΫτϙΠϯτͷ༠ಋͳͲ ʹࢸΒͳ͔ͬͨίϯ λΫτʹ࠶Ξϓϩʔν
#$ͷΧελϚʔδϟʔχʔ ͬͱෳࡶ w ࢀߟจݙ ʰ5IF$VTUPNFS+PVSOFZʱ IUUQXXXTFOEFOLBJHJDPNKBQBODNPDMVC w ࢀߟσʔλ l5IF$VTUPNFS+PVSOFZUP0OMJOF1VSDIBTFz IUUQTXXXUIJOLXJUIHPPHMFDPNUPPMTDVTUPNFSKPVSOFZUPPOMJOF
QVSDIBTFIUNM l.JDSP.PNFOUTz IUUQTXXXUIJOLXJUIHPPHMFDPNDPMMFDUJPOTNJDSPNPNFOUTHVJEFIUNM ಡΜͩਓͷײΛฉ͖͍ͨʂ (PPHMF͕"OBMZUJDTͷϏοά σʔλ͔Βಋ͖ग़ͨ͠ɺ֤ۀछɾ ֤ҬͷΧελϚʔδϟʔχʔ (PPHMFఏএɺ.PNFOUT.BQ