Web制作者も知らないではいられない？ 今から始めるマーケティングオートメーション

[LevelUp!!] WP-D Fes #04 in CASE Shinjuku "WP-D Week" Day 4 -Marketing-

Transcript

1. 8FC੍࡞ऀ΋஌Βͳ͍Ͱ͸͍ΒΕͳ͍ʁ
   ࠓ͔Β࢝ΊΔϚʔέςΟϯάΦʔτϝʔγϣϯ
   <-FWFM6Q>
   81%
   'FT
   
   JO
   $"4&
   4IJOKVLV
   81%
   8FFL
   %BZ
   
   .BSLFUJOH 5BLVSP
   )JTIJLBXB
2. ࣗݾ঺հ w ඛ઒୓࿠
   w ίϯΫϦʔτϑΝΠϒδϟύϯגࣜձࣾ
   ୅දऔక໾ࣾ௕
   w $.4ߏஙɺӡ༻ίϯαϧςΟϯάɺίϯςϯπϓϥϯχϯά
   w ࠾༻׆ಈதɻ8FC੍࡞Λ໘നܹࢗ͘తʹ͢Δϝϯόʔืूʂ
3. 8FC੍࡞ऀͷΈΜͳʂ
4. ࢓ࣄ૿΍ͦ͏ͥʂʂ
5. ͍·࡞ͬͯΔαΠτ͸ͬͪ͜ʁ
6. ͦΕͱ΋ɺͬͪ͜ʁ
7. ϚʔέςΟϯάΦʔτϝʔ γϣϯͱ͸
8. جຊతʹ͸ӦۀʹݟࠐΈ٬ͷϦετ Λ౉͢ͷ͕໨త w ໰͍߹Θͤʹਓւઓज़Ͱฦ৴ͯ͠΋ޮ཰͕ѱ͍
   
   w ͲΜͳχʔζΛ࣋ͬͨ٬ͳͷ͔෼͔ͬͨ͏͑ͰΞϓϩʔ νͨ͠ํ͕औΕΔ
   
   w ໰͍߹ΘͤϑΥʔϜ͸ίϯόʔδϣϯ཰޲্ͷͨΊʹ߲ ໨ݮΒ͍ͨ͠Ͱ͢ΑͶʁ
   w Ͱ΋ώΞϦϯάγʔτ౉ͯ͠΋ॻ͍ͯ͘Ε·ͤΜΑͶʁ
9. ݶΒΕͨӦۀϦιʔεΛ༗ޮ׆༻ w ࣮֬ʹऔΕΔސ٬͔Βॱ൪ʹΞϓϩʔν͍ͨ͠
   w ֬౓ͷߴ͍ސ٬͔Βॱ൪ʹฒΜͩϦετΛ͘Εʂ
10. ͞Βʹ w ࣗࣾͷαʔϏεྖҬͷجૅ஌ࣝΛڭҭ͍ͯ͘͠
    w ఏҊ͠ͳͯ͘΋ࣗൃతʹχʔζʹؾ͍͍ͮͯͨͩ͘
    w ࣾ಺ʹχʔζ͕ൃժͨ͠λΠϛϯάͰਅͬઌʹ໰͍ ߹Θͤͯ΋Β͏
    
11. ͞Βʹ͞Βʹ w ड஫ʹ͍ͨΒͳ͔ͬͨݟࠐΈ٬͸ϦαΠΫϧ
    
    w ϚʔέςΟϯάϥΠϑαΠΫϧ
12. .BSLFUJOH
    "VUPNBUJPO
    -FBE
    .BOBHFNFOU
    BOE
    /VSUVSJOH
    0WFSWJFX
    
    .BSUJO
    8BMTI
    IUUQXXXTMJEFTIBSFOFUNBSUJOXBMTINBSLFUJOHBVUPNBUJPOMFBENBOBHFNFOUBOEOVSUVSJOHPWFSWJFXNBSUJOXBMTI
13. ͦΕ͕ϚʔέςΟϯάΦʔ τϝʔγϣϯ
14. %SJQ
    .BSLFUJOH
    'MPX w Ͳ͔͜Β͔མͪͯ͘ΔͷΛ଴ͭ
    w ˠɹ࿙ేΛ࢖ͬͯूΊΔ
 ɹʢ७౓௿͍ʣ
    w ˠɹूΊͨਫΛᖤա͢Δ
 ɹʢ७౓ߴ͍ʣ
15. 1%'
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    1MBOOJOH
    5FNQMBUF
    
    %S
    %BWF
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    4NBSU*OTJHIUTDPN
    
    
16. 8FC੍࡞ऀΑΫιήʔ࡞Γ Λ΍ΊΑ
17. Ϋιήʔ͔Βྑήʔ΁ w Ϋιήʔ
    ʹ
    νϡʔτϦΞϧ΋ͳ͠Ͱ์Γग़͞ΕΔ
 άϥϑΟοΫ͕៉ྷͰ΋ͭ·Βͳ͍
    w ྑήʔ
    
    ద੾ͳதϘεΛڬΉ͜ͱͰૢ࡞Λ֮͑ɺ ָ࣍͘͠ͷεςʔδʹ͍͚Δ
18. ྑήʔ
    
    ΧελϚʔδϟʔ χʔϚοϓ͕͔ͬ͠Γͯ͠Δ
19. IUUQBEBQUJWFQBUIPSHJEFBTUIFBOBUPNZPGBOFYQFSJFODFNBQ
20. ΧελϚʔδϟʔχʔϚοϓ ʹԊͬͨίϯςϯπΛબͿ
21. 1%'
    .BOBHJOH
    $POUFOU
    .BOBHFNFOU
    
    %S
    %BWF
    $IB⒎FZ
    4NBSU*OTJHIUTDPN
    
    
22. ࡞Δ΋ͷ͕໌֬ʹͳΔΑͶʂ
23. ίϯόʔδϣϯ͸͓໰͍߹Θ͚ͤͩ ͡Όͳ͍ w ίϯόʔδϣϯ͸ߪೖϘλϯ΍͓໰͍߹ΘͤϘλϯ ͚ͩʹઃఆ͞Ε͍ͯΔ͜ͱ͕ଟ͔ͬͨ
    
    w ίϯόʔδϣϯ཰ͷ޲্
    
    ϘλϯΛ໨ཱͨͤΔʁ
24. ,1* w ηʔϧεϑΝωϧ
 ೝ஌ˠڵຯˠൺֱݕ౼ˠߪೖ
    w ͦΕͧΕͷεςοϓͷҠಈʹΞΫγϣϯΛઃఆͰ͖Δ
    w ίϯςϯπͷྗͰೳಈతʹ
 ɹɹɹɹɹɹɹɹɹϑΝωϧͷԼʹམͱ͍ͯ͘͠
    w ͲΜͳίϯςϯπ͕ΩΫͷ͔Θ͔Δ
25. ϑΝωϧͷ్தஈ֊ͷίϯς ϯπ΋ɺ࠷ऴతͳ30*ͱབྷΊ ͯ੒Ռ൑அͰ͖Δʂ
26. ࡞Δ΋ͷͷ੒Ռ͕໌֬ʹʂ
    
27. ͢ͳΘͪ࢓ࣄ૿͑Δʂ
    
    ༧ࢉ΋Ξοϓʂ
    
28. ͦΕͰ͸
    .BVUJDͷը໘ΛݟͯΈΑ͏
29. .BTUJD
    $PNNVOJUZ w ॳ৺ऀେ׻ܴʂΫϩεΦʔόʔͳίϛϡχςΟ
    w .BVUJD
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 IUUQXXXNFFUVQDPN.BVUJD.FFUVQ5PLZP
    w .BVUJD
    $PNNVOJUZ
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30. )BQQZ
    .BSLFUJOH