Upgrade to Pro — share decks privately, control downloads, hide ads and more …

ProductCamp Boston 2015:

Avatar for C. Todd Lombardo C. Todd Lombardo
PRO
May 02, 2015
Business
3
350

ProductCamp Boston 2015:

Lunchtime Keynote Presentation at ProductCamp Boston
Avatar for C. Todd Lombardo

C. Todd Lombardo
PRO

May 02, 2015
Tweet

More Decks by C. Todd Lombardo

See All by C. Todd Lombardo
Delightfully Awesome: Product Tank NYC 17-June-2024
Avatar for C. Todd Lombardo iamctodd
PRO
0
160
Las Reglas de Producto
Avatar for C. Todd Lombardo iamctodd
PRO
4
490
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
PRO
53
11k
Your Smartphone Knows What You're Doing
Avatar for C. Todd Lombardo iamctodd
PRO
1
430
Product Research Rules! MtPCon London 2019
Avatar for C. Todd Lombardo iamctodd
PRO
18
2.5k
Products, Portfolios, & P-Teams, Oh My!
Avatar for C. Todd Lombardo iamctodd
PRO
6
1.7k
Roadmaps Are Dead, Long Live Roadmaps! MTPCon 2018
Avatar for C. Todd Lombardo iamctodd
PRO
26
12k
Data & Design Like PB&J
Avatar for C. Todd Lombardo iamctodd
PRO
8
580
Product Tank Boston - Roadmaps?
Avatar for C. Todd Lombardo iamctodd
PRO
5
1.1k

Other Decks in Business

See All in Business
よくわからないことが多い場合の計画づくり(アジャイルな計画づくり)
Avatar for yohhatu yohhatu
0
120
Theoria technologies：About Us
Avatar for Theoria technologies theoriatec2024
1
19k
家族アルバム みてね 事業紹介 / Our Business
Avatar for FamilyAlbum familyalbum
4
35k
株式会社Domuz会社紹介資料（採用）
Avatar for Kimpachi Kadoike kimpachi_d
0
28k
株式会社メディアドゥ　中期経営計画　2026-2030年2月期（5ヵ年）
Avatar for MEDIA DO Co., Ltd. mediado_ir
0
390
【サービス開発パートナー事業部】株式会社ガラパゴス事業部紹介資料/We are hiring
Avatar for Galapagos galapagos
0
35k
メドピアのValues2025 －もう一度スタートアップへ－
Avatar for MedPeer Inc. Recruit medpeer_recruit
0
140
事業を成長させる組織になる - EM of EMsのビジョンと施策について
Avatar for Yuu Igarashi yigarashi
0
160
250424_MCPウェビナー登壇資料_洲崎
Avatar for ysuzaki2 suzakiyoshito
0
220
フルカイテン株式会社 採用資料
Avatar for FULL KAITEN fullkaiten
0
60k
提案のレベルを上げる #QiitaConference
Avatar for konifar konifar
63
20k
良いチームに憧れ苦悩し続ける中で実感した3つの要素 / Three things to be a good team
Avatar for えわ ewa
5
390

Featured

See All Featured
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
227
22k
A better future with KSS
Avatar for Kyle Neath kneath
239
17k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
53k
BBQ
Avatar for Matthew Crist matthewcrist
88
9.6k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
23
2.7k
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
69
4.6k
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
29
1.7k
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
6
530
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
26k
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
230
18k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
223
9.6k
The Language of Interfaces
Avatar for Des Traynor destraynor
158
25k

Transcript

  1. intersections of Product management C. Todd Lombardo @iamctodd

  2. 2009 - 1st PCamp Boston sasha dass brooks rutledge Me

  3. None

  4. clock radios & paper planes of product management

  5. Source: roadsidepictures - flickr

  6. source: vintageadbrowser.com

  7. source: vintageadbrowser.com

  8. source: vintageadbrowser.com

  9. source: vintageadbrowser.com

  10. source: vintageadbrowser.com

  11. None
  12. None
  13. None

  14. Source: google

  15. Source: WSJ

  16. @iamctodd Why?!

  17. You’re way too dumb to figure out if your idea

    is any good.” Andrew Mason, Founder of Groupon “

  18. A Tale of an Idea

  19. alarming details 1 “Example” quotes.

  20. alarming details 2 A team of 12 ..?! $90k..??

  21. @iamctodd wTf?!

  22. @iamctodd No. Just no.

  23. None
  24. None
  25. None

  26. Innovation Team Existing CTCT Team

  27. Innovation Team Existing CTCT Team MVP Minimum Viable Product Project

    Team CTCT

  28. revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product

    Project Team CTCT

  29. revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable

    Product Project Team CTCT
  30. None
  31. None
  32. None

  33. Innovation Team Existing CTCT Team

  34. Innovation Team Existing CTCT Team clarify

  35. Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify

  36. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify

  37. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT

  38. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  39. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  40. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP

    Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  41. revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept

    MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  42. evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable

    Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

  43. Design Sprint

  44. 26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST

  45. Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

  46. Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build Test Ideate Understand

    Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Empathize Define Prototype Test Ideate Understand Diverge Build Test Converge Discovery Interpretation Experimentation Evolution Ideation

  47. SMB Marketing Smarts Mobile Content Help

  48. What happens after the Design sprint? @iamctodd

  49. } } } DESIGN SPRINT JUMP START AGILE SCRUM

  50. source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT

  51. paper planes @iamctodd

  52. source: foldnfly.com

  53. source: flickr

  54. What are you assuming?

  55. NEED

  56. BREAKTHROUGH NEED

  57. BREAKTHROUGH NEED what really happens

  58. BREAKTHROUGH NEED assumptions

  59. @iamctodd be a “designtist”

  60. DESIGNER SCIENTIST Empathic Maker Forward looking Rigorous Experimental Hypothesis driven

  61. EXAMPLE

  62. None
  63. None
  64. None
  65. None

  66. @iamctodd 7 weeks Idea to paying customer

  67. life is too short to build something nobody wants.” ash

    Maurya, Author running Lean “

  68. product mgmt Sales marketing R&D NOT THESE INTERSECTIONS

  69. your brain facts assumptions questions THESE

  70. @iamctodd

  71. Your opinion doesn't matter. @iamctodd

  72. Your opinion doesn't matter. Talk to customers. Listen. @iamctodd

  73. Your opinion doesn't matter. Talk to customers. Listen. Check your

    assumptions. again. @iamctodd

  74. Your opinion doesn't matter. Talk to customers. Listen. Check your

    assumptions. again. Think like a Designtist. @iamctodd

  75. Your opinion doesn't matter. Talk to customers. Listen. Check your

    assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd

  76. when all else fails @iamctodd

  77. @iamctodd f*** it. TEST it!

  78. LEARN MORE [email protected] @iamctodd Early Release on O’Reilly Media designsprintbook.com