Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
ProductCamp Boston 2015:
Search
C. Todd Lombardo
May 02, 2015
Business
3
340
ProductCamp Boston 2015:
Lunchtime Keynote Presentation at ProductCamp Boston
C. Todd Lombardo
May 02, 2015
Tweet
Share
More Decks by C. Todd Lombardo
See All by C. Todd Lombardo
Las Reglas de Producto
iamctodd
3
370
Product Roadmaps are Hard
iamctodd
45
9.8k
Your Smartphone Knows What You're Doing
iamctodd
1
290
Product Research Rules! MtPCon London 2019
iamctodd
18
2.3k
Products, Portfolios, & P-Teams, Oh My!
iamctodd
6
1.4k
Roadmaps Are Dead, Long Live Roadmaps! MTPCon 2018
iamctodd
26
11k
Data & Design Like PB&J
iamctodd
8
480
Product Tank Boston - Roadmaps?
iamctodd
5
950
John Hancock LOFT Visits Workbar
iamctodd
6
220
Other Decks in Business
See All in Business
ファブリカホールディングス_2024年3月期 通期説明資料
fabrica_com
0
1.8k
インキュデータ会社紹介資料
okitsu
1
21k
データ分析基盤構築に役立つAWSマネージドサービス紹介
ryo5043617
0
250
Pale Blue会社紹介
paleblue
0
22k
データサイエンティストである前にビジネスマンとして必要なこと
brainpadpr
2
1.5k
プログリット会社紹介資料/We Are Hiring
jobs_progrit
4
84k
慶應修士卒が語るキャリアパス:メーカー・コンサル・エンジニアからの知見
hamawwo
0
390
We are Wunderbar, Culture Deck Full
wunderbar
0
520
The Difference Between Value Stream Mapping and Management
helenjbeal
1
290
WOWs CULTURE DECK
jack0522
0
470
Experience counts: why SEO needs a name change
emilygoodyear
0
150
Le Mindset innovateur – CIUSSS MCQ – 2024
jdejongh
PRO
0
140
Featured
See All Featured
Designing Dashboards & Data Visualisations in Web Apps
destraynor
226
51k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
126
32k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
245
20k
The Cost Of JavaScript in 2023
addyosmani
21
4k
Agile that works and the tools we love
rasmusluckow
325
20k
VelocityConf: Rendering Performance Case Studies
addyosmani
321
23k
Pencils Down: Stop Designing & Start Developing
hursman
117
11k
Art, The Web, and Tiny UX
lynnandtonic
290
19k
Embracing the Ebb and Flow
colly
80
4.2k
What the flash - Photography Introduction
edds
64
11k
The Cult of Friendly URLs
andyhume
74
5.7k
How to name files
jennybc
65
94k
Transcript
intersections of Product management C. Todd Lombardo @iamctodd
2009 - 1st PCamp Boston sasha dass brooks rutledge Me
None
clock radios & paper planes of product management
Source: roadsidepictures - flickr
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
None
None
None
Source: google
Source: WSJ
@iamctodd Why?!
You’re way too dumb to figure out if your idea
is any good.” Andrew Mason, Founder of Groupon “
A Tale of an Idea
alarming details 1 “Example” quotes.
alarming details 2 A team of 12 ..?! $90k..??
@iamctodd wTf?!
@iamctodd No. Just no.
None
None
None
Innovation Team Existing CTCT Team
Innovation Team Existing CTCT Team MVP Minimum Viable Product Project
Team CTCT
revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product
Project Team CTCT
revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable
Product Project Team CTCT
None
None
None
Innovation Team Existing CTCT Team
Innovation Team Existing CTCT Team clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept
MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable
Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Design Sprint
26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build Test Ideate Understand
Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Empathize Define Prototype Test Ideate Understand Diverge Build Test Converge Discovery Interpretation Experimentation Evolution Ideation
SMB Marketing Smarts Mobile Content Help
What happens after the Design sprint? @iamctodd
} } } DESIGN SPRINT JUMP START AGILE SCRUM
source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT
paper planes @iamctodd
source: foldnfly.com
source: flickr
What are you assuming?
NEED
BREAKTHROUGH NEED
BREAKTHROUGH NEED what really happens
BREAKTHROUGH NEED assumptions
@iamctodd be a “designtist”
DESIGNER SCIENTIST Empathic Maker Forward looking Rigorous Experimental Hypothesis driven
EXAMPLE
None
None
None
None
@iamctodd 7 weeks Idea to paying customer
life is too short to build something nobody wants.” ash
Maurya, Author running Lean “
product mgmt Sales marketing R&D NOT THESE INTERSECTIONS
your brain facts assumptions questions THESE
@iamctodd
Your opinion doesn't matter. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. Think like a Designtist. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd
when all else fails @iamctodd
@iamctodd f*** it. TEST it!
LEARN MORE
[email protected]
@iamctodd Early Release on O’Reilly Media designsprintbook.com