Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
ProductCamp Boston 2015:
Search
C. Todd Lombardo
PRO
May 02, 2015
Business
3
360
ProductCamp Boston 2015:
Lunchtime Keynote Presentation at ProductCamp Boston
C. Todd Lombardo
PRO
May 02, 2015
Tweet
Share
More Decks by C. Todd Lombardo
See All by C. Todd Lombardo
Delightfully Awesome: Product Tank NYC 17-June-2024
iamctodd
PRO
0
190
Las Reglas de Producto
iamctodd
PRO
4
520
Product Roadmaps are Hard
iamctodd
PRO
54
11k
Your Smartphone Knows What You're Doing
iamctodd
PRO
1
470
Product Research Rules! MtPCon London 2019
iamctodd
PRO
18
2.5k
Products, Portfolios, & P-Teams, Oh My!
iamctodd
PRO
6
1.8k
Roadmaps Are Dead, Long Live Roadmaps! MTPCon 2018
iamctodd
PRO
26
12k
Data & Design Like PB&J
iamctodd
PRO
8
600
Product Tank Boston - Roadmaps?
iamctodd
PRO
5
1.1k
Other Decks in Business
See All in Business
タケウチグループRecruit
takeuchigroup
0
7.5k
採用向け:コンサルティング事業紹介
questresearch
1
22k
技術的負債に立ち向かう、 ひとりから始めるチームづくり / From One to Team: Building Momentum Against Technical Debt
yoshiyoshifujii
1
190
VISASQ: ABOUT US
eikohashiba
15
510k
AIが実現するプロダクトオーナーと開発者の架け橋
bicstone
2
200
拝啓、登壇回数0回だった一年前の私へ
natty_natty254
4
160
行動指針
fint_recruit
0
410
株式会社あるよ_会社紹介資料20250808.pdf
aruyo_mori
0
3.9k
株式会社BANKEY 会社説明資料(Aug.26.2025)
bankey
0
1.8k
三井物産グループのデジタル証券〜川崎・商業〜徹底解説セミナースライド(20250730)
c0rp_mdm
PRO
1
1.3k
株式会社Domuz会社紹介資料(採用)
kimpachi_d
0
39k
【ウェビナー資料】プロダクト組織の成長を定量で可視化するには
muture
PRO
0
110
Featured
See All Featured
StorybookのUI Testing Handbookを読んだ
zakiyama
30
6k
GraphQLとの向き合い方2022年版
quramy
49
14k
It's Worth the Effort
3n
187
28k
Site-Speed That Sticks
csswizardry
10
790
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
110
20k
Intergalactic Javascript Robots from Outer Space
tanoku
272
27k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
29
1.9k
Scaling GitHub
holman
462
140k
Practical Orchestrator
shlominoach
190
11k
Why Our Code Smells
bkeepers
PRO
338
57k
Rebuilding a faster, lazier Slack
samanthasiow
83
9.1k
Transcript
intersections of Product management C. Todd Lombardo @iamctodd
2009 - 1st PCamp Boston sasha dass brooks rutledge Me
None
clock radios & paper planes of product management
Source: roadsidepictures - flickr
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
source: vintageadbrowser.com
None
None
None
Source: google
Source: WSJ
@iamctodd Why?!
You’re way too dumb to figure out if your idea
is any good.” Andrew Mason, Founder of Groupon “
A Tale of an Idea
alarming details 1 “Example” quotes.
alarming details 2 A team of 12 ..?! $90k..??
@iamctodd wTf?!
@iamctodd No. Just no.
None
None
None
Innovation Team Existing CTCT Team
Innovation Team Existing CTCT Team MVP Minimum Viable Product Project
Team CTCT
revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product
Project Team CTCT
revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable
Product Project Team CTCT
None
None
None
Innovation Team Existing CTCT Team
Innovation Team Existing CTCT Team clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP
Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept
MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable
Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
Design Sprint
26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build Test Ideate Understand
Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Empathize Define Prototype Test Ideate Understand Diverge Build Test Converge Discovery Interpretation Experimentation Evolution Ideation
SMB Marketing Smarts Mobile Content Help
What happens after the Design sprint? @iamctodd
} } } DESIGN SPRINT JUMP START AGILE SCRUM
source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT
paper planes @iamctodd
source: foldnfly.com
source: flickr
What are you assuming?
NEED
BREAKTHROUGH NEED
BREAKTHROUGH NEED what really happens
BREAKTHROUGH NEED assumptions
@iamctodd be a “designtist”
DESIGNER SCIENTIST Empathic Maker Forward looking Rigorous Experimental Hypothesis driven
EXAMPLE
None
None
None
None
@iamctodd 7 weeks Idea to paying customer
life is too short to build something nobody wants.” ash
Maurya, Author running Lean “
product mgmt Sales marketing R&D NOT THESE INTERSECTIONS
your brain facts assumptions questions THESE
@iamctodd
Your opinion doesn't matter. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. Think like a Designtist. @iamctodd
Your opinion doesn't matter. Talk to customers. Listen. Check your
assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd
when all else fails @iamctodd
@iamctodd f*** it. TEST it!
LEARN MORE
[email protected]
@iamctodd Early Release on O’Reilly Media designsprintbook.com