ProductCamp Boston 2015:

Lunchtime Keynote Presentation at ProductCamp Boston

Transcript

1. intersections of Product management C. Todd Lombardo @iamctodd
2. 2009 - 1st PCamp Boston sasha dass brooks rutledge Me
4. clock radios & paper planes of product management
5. Source: roadsidepictures - flickr
6. source: vintageadbrowser.com
7. source: vintageadbrowser.com
8. source: vintageadbrowser.com
9. source: vintageadbrowser.com
10. source: vintageadbrowser.com
14. Source: google
15. Source: WSJ
16. @iamctodd Why?!
17. You’re way too dumb to figure out if your idea is any good.” Andrew Mason, Founder of Groupon “
18. A Tale of an Idea
19. alarming details 1 “Example” quotes.
20. alarming details 2 A team of 12 ..?! $90k..??
21. @iamctodd wTf?!
22. @iamctodd No. Just no.
26. Innovation Team Existing CTCT Team
27. Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
28. revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
29. revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT
33. Innovation Team Existing CTCT Team
34. Innovation Team Existing CTCT Team clarify
35. Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify
36. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify
37. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
38. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
39. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
40. Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
41. revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
42. evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
43. Design Sprint
44. 26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST
45. Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
46. Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Empathize Define Prototype Test Ideate Understand Diverge Build Test Converge Discovery Interpretation Experimentation Evolution Ideation
47. SMB Marketing Smarts Mobile Content Help
48. What happens after the Design sprint? @iamctodd
49. } } } DESIGN SPRINT JUMP START AGILE SCRUM
50. source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT
51. paper planes @iamctodd
52. source: foldnfly.com
53. source: flickr
54. What are you assuming?
55. NEED
56. BREAKTHROUGH NEED
57. BREAKTHROUGH NEED what really happens
58. BREAKTHROUGH NEED assumptions
59. @iamctodd be a “designtist”
60. DESIGNER SCIENTIST Empathic Maker Forward looking Rigorous Experimental Hypothesis driven
61. EXAMPLE
66. @iamctodd 7 weeks Idea to paying customer
67. life is too short to build something nobody wants.” ash Maurya, Author running Lean “
68. product mgmt Sales marketing R&D NOT THESE INTERSECTIONS
69. your brain facts assumptions questions THESE
70. @iamctodd
71. Your opinion doesn't matter. @iamctodd
72. Your opinion doesn't matter. Talk to customers. Listen. @iamctodd
73. Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. @iamctodd
74. Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. Think like a Designtist. @iamctodd
75. Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd
76. when all else fails @iamctodd
77. @iamctodd f*** it. TEST it!
78. LEARN MORE hello@ctodd.com @iamctodd Early Release on O’Reilly Media designsprintbook.com