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Hiroaki WAKATSUKI - Cookpad TechConf 2017
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puzzeljp
January 21, 2017
Design
2
9k
Hiroaki WAKATSUKI - Cookpad TechConf 2017
「サービス開発におけるデザインの取り組み方」
puzzeljp
January 21, 2017
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Transcript
αʔϏε։ൃʹ͓͚Δ σβΠϯͷऔΓΈํ Hiroaki WAKATSUKI @puzzeljp 2017/01/21 @ Ebisu the Garden
Room. Cookpad TechConf 2017
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ "HFOEB w ࣗݾհ w ߘ։ൃ෦ͰऔΓΜͩ͜ͱ w ՁݕূͷͨΊͷϓϩτλΠ ϐϯά
w ϓϩμΫτ։ൃͱվળ w 9DPEFͷσβΠϯௐ w ·ͱΊ 2
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 3 ࣗݾհ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ए݄ܒ૱ )JSPBLJ8","546,* !QV[[FMKQ ৽ଔσβΠφʔ J04ΞϓϦɾߘ෦ͷσβΠϯ w 5FDI$POG৽ଔͷαΠτ
ͷ੍࡞ w தֶੜͷࠒ͔Β8FCαΠτ࡞ɻ w झຯɺະ։෧ͷΧηοτςʔϓΛूΊΔ͜ ͱʮΧηοτςʔϓίϨΫλʔʯͰݕࡧʂ 4 ࣗݾհ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ࣗݾհ ݄ೖࣾϢʔβʔϑΝʔετਪਐࣨଐ ΞϧόΠτ 5
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ࣗݾհ ݄ೖࣾϢʔβʔϑΝʔετਪਐࣨଐ ΞϧόΠτ ݄৽ଔͱͯࣾ͠һʹ 6
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ࣗݾհ ݄ೖࣾϢʔβʔϑΝʔετਪਐࣨଐ ΞϧόΠτ ݄৽ଔͱͯࣾ͠һʹ ݄ߘ։ൃ෦ଐ 7
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 8 σβΠφʔͷࣄʺը໘σβΠϯ ຊͷ͓
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 9 ΫοΫύου৽ଔ ߘ։ൃ෦ଐ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ϨγϐΛॻ͘ը໘ͷվળ৽ػೳͷ։ൃ ΫοΫύου৽ଔ ߘ։ൃ෦ ଐ 10
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ։ൃϑϩʔ 11 ߘ։ൃ෦ શһͰϒϨετ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ։ൃϑϩʔ 12 ߘ։ൃ෦ શһͰϒϨετ ,1*ʹج͍ͮͯΔ͔Βͳ͍͔Λδϟοδ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ։ൃϑϩʔ 13 ߘ։ൃ෦ શһͰϒϨετ ,1*ʹج͍ͮͯΔ͔Βͳ͍͔Λδϟοδ ΞαΠϯ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ։ൃϑϩʔ 14 ߘ։ൃ෦ શһͰϒϨετ ,1*ʹج͍ͮͯΔ͔Βͳ͍͔Λδϟοδ ΞαΠϯ ༷ܾఆ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ։ൃϑϩʔ 15 ߘ։ൃ෦ શһͰϒϨετ ,1*ʹج͍ͮͯΔ͔Βͳ͍͔Λδϟοδ ΞαΠϯ ༷ܾఆ ϓϩτλΠϐϯάɾσβΠϯ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ ։ൃϑϩʔ 16 ߘ։ൃ෦ શһͰϒϨετ ,1*ʹج͍ͮͯΔ͔Βͳ͍͔Λδϟοδ ΞαΠϯ ༷ܾఆ ϓϩτλΠϐϯάɾσβΠϯ
࣮
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 17 ߘ։ൃ෦ ՁݕূͷͨΊͷϓϩτλΠϐϯά
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 18 ՁݕূͷͨΊͷ ϓϩτλΠϐϯά ߘ։ൃ෦ NEW! ʮϨγϐΛۙʹײ͡Δʯ͜ͱ͕Ͱ͖Δ ʮ৽͍͠Ϩγϐʯͱͷग़ձ͍ͷ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 19 ߘ։ൃ෦ ՁݕূͷͨΊͷ ϓϩτλΠϐϯά
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 20 ࣮ࡍͷϨγϐσʔλΛͬͨ͜ͱͰ w ಈ͖ͷΠϝʔδ͕ͭ͘͜ͱ w ։ൃͷίετͳͲ͕໌֬ʹ w εϐʔυײ͋Δ։ൃ͕Մೳʹ
J04൛ΫοΫύουͷʮΈΜͳͷߘʯλϒ͔Β͑Δ ߘ։ൃ෦ NEW! ՁݕূͷͨΊͷ ϓϩτλΠϐϯά ͔Βͷֶͼ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 21 ߘ։ൃ෦ ϓϩμΫτ։ൃͱվળࢪࡦ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 22 w ڞ༗ൣғΛ༑ਓՈʹݶఆͯ͠ ϨγϐΛڞ༗Ͱ͖ΔΑ͏ʹ w ࠓ·ͰɺʮΫοΫύουʹެ։ʯ ͔ʮԼॻ͖อଘʯͷͭͷঢ়ଶ͔͠ ͳ͔ͬͨ
ݶఆެ։Ϩγϐߘը໘ ڞ༗͞ΕͨϨγϐը໘ ߘ։ൃ෦ ݶఆެ։ػೳ ϓϩμΫτ։ൃ ݶఆެ։ͷߘJ04ΞϓϦͷΈ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 23 ߘ։ൃ෦ ݶఆެ։ػೳ ར༻γʔϯ ϝϞͷ༷ͳެ։͢Δ΄Ͳ͡Όͳ͍ ϨγϐΛۙͳਓʹڭ͍͑ͨ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 24 ݶఆެ։ػೳ վળࢪࡦ w ݱঢ়Ѳ w ఆྔௐࠪʢϩάͳͲʣ w
ఆੑௐࠪʢϢʔβʔΠϯλϏϡʔʣ ߘ։ൃ෦
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 25 ݶఆެ։ػೳ վળࢪࡦ w ݱঢ়Ѳ w ఆྔௐࠪʢϩάͳͲʣ w
ఆੑௐࠪʢϢʔβʔΠϯλϏϡʔʣ w Ϣʔβʔೝ֦େ w ΞϓϦ͓Βͤ w ϝʔϧ৴ w հϖʔδͷ࡞ ߘ։ൃ෦
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 26 ݶఆެ։ػೳ ͔Βͷֶͼ ΤϯδχΞͱίϛϡχέʔγϣϯΛऔΓ ඞཁͳ෦͚ͩσβΠϯΛ੍࡞͢Δ͜ͱͰ ࣌ؒॖΛߦ͑ͨ σβΠφʔ ඞཁͳσβΠϯ
Ͳ͜Ͱ͔͢ σβΠφʔ ༻ҙ͠·͢ ΤϯδχΞ ͜͜ͷσβΠϯͱ ૉࡐ͕΄͍͠Ͱ͢
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 27 ݶఆެ։ػೳ ͔Βͷֶͼ վળࢪࡦ ఆྔతʹஅͤͣఆੑతͳҙݟΛऔ ΓೖΕΔ͜ͱͰɺ ࣍ͷΞΫγϣϯ͕໌֬ʹͳΓɺޮՌ ͕ग़ͨ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 28 ߘ։ൃ෦ 9DPEFͰ σβΠϯௐ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 29 9DPEFͰ σβΠϯௐ w ΤϯδχΞͷۤखͳ࡞ۀͷ ݮ w σβΠϯௐͷίϛϡχέʔ
γϣϯʹ͔͚Δ࣌ؒͷॖ త
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 30 9DPEFͰ σβΠϯௐ ͷྲྀΕ 1 2 3 4
5 ࠷ॳʹ 4UPSZCPBSEͷ આ໌Λฉ͘ ࢼ͠ʹ )FMMP8PSME ͯ͠ΈΔ ࣮ࡍʹ4UPSZCPBSE ͷมߋΛߦ͏ 13Λग़ͯ͠ ϨϏϡʔͯ͠Β͏ -(5.
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 31 9DPEFͰ σβΠϯௐ ؾΛ͚ͭͨ͜ͱ ίʔυॻ͔ͳ͍ɻ ˠมͳίʔυΛॻ͍ͯ͠·͏ͱ͔͑ͬͯΤϯδχΞ͕Ϩ Ϗϡʔ͢Δͷେมʹͳͬͯ͠·͏ͨΊ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 32 ˔ΤϯδχΞͷεέδϡʔϧʹ༨༟͕Ͱ͖Δ ˔ࣗͰσβΠϯௐ͕Ͱ͖Δ 9DPEFͰ σβΠϯௐ ͔Βͷֶͼ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 33 ·ͱΊ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 34 ·ͱΊ ՁݕূͷͨΊͷ ϓϩτλΠϐϯά ϓϩμΫτ։ൃͱ վળࢪࡦ 9DPEFͰ σβΠϯௐ
σβΠφʔͷࣄʺը໘ͷσβΠϯ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 35 σβΠφʔͷࣄʹ ྉཧ͢Δਓͷʮָ͍͠ʂʯΛٕज़Ͱ࣮ݱ͍ͯ͘͜͠ͱ ·ͱΊ ՁݕূͷͨΊͷ ϓϩτλΠϐϯά ϓϩμΫτ։ൃͱ վળࢪࡦ
9DPEFͰ σβΠϯௐ
$PPLQBE5FDI$POG )JSPBLJ8","546,*!QV[[FMKQ 36 ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ