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A Clown Car of Nonsense: Choosing a better vehi...

A Clown Car of Nonsense: Choosing a better vehicle to steer content governance

Everybody talks about strategy, but what about managing the content we get? In this talk, Ron Bronson will discuss the nuts and bolts of web governance with a specific focus on content strategists.

Ron Bronson

May 22, 2015
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  1. A CLOWN CAR OF NONSENSE Choosing a better vehicle to

    steer content governance. Ron Bronson SvBK& #CONFABMN 2015
  2. 13+ years leading comprehensive digital projects Author, Strategy is For

    Everyone (Late 2015)
 Launched, Aggregate Conference (Oct. 26-27, 2015) Director, Stensland van Bers Kent & Partners
  3. 3 million unique visitors 44 distributed web managers 26 distinct

    websites No formal governance Tens of thousands of pages THE LANDSCAPE
  4. Tools, technology & agreed procedures. Budget. Clarity & certainty in

    roles, Limited authority Questionable administrative support organizational culture or understanding. THINGS WE LACKED
  5. In a constantly changing world, the only sustainable competitive advantages

    is change. Today’s companies are very good at processing information…but they don’t know how to learn. Dave Gray
 The Connected Company