Serge Bezborodov - Can GSC Be the Source of SEO Decisions?

Transcript

1. JetOctopus.com Serge Bezborodov Can GSC For Big Websites Be the Source of SEO Decisions?
2. JetOctopus.com Serge Bezborodov About me - СТО, JetOctopus, 14 years of experience - 5 years exp in aggregators - had to dive deep into SEO - jobs - real estate - auto - price comparison - 2016 started JetOctopus.com platform (faced the problem in my own Job Aggregator)
3. JetOctopus.com Serge Bezborodov We Love GSC!
4. JetOctopus.com Serge Bezborodov Why Do We Need GSC? Crawl Logs GSC
5. JetOctopus.com Serge Bezborodov Why Do We Need GSC? Crawl Logs GSC site structure crawl budget rankings
6. JetOctopus.com Serge Bezborodov Why Do We Need GSC? Crawl Logs GSC site structure crawl budget rankings content internal linking technical factors pages crawled by googlebot uncrawled pages most crawled pages what pages are ranked impressions, clicks
7. JetOctopus.com Serge Bezborodov Why Do We Need GSC? Crawl Logs GSC site structure crawl budget rankings content internal linking technical factors pages crawled by googlebot uncrawled pages most crawled pages what pages are ranked impressions, clicks factors which impact
8. JetOctopus.com Serge Bezborodov Why Do We Need GSC?
9. JetOctopus.com Serge Bezborodov What is GSC?
10. JetOctopus.com Serge Bezborodov What is GSC for big websites?
11. JetOctopus.com Serge Bezborodov What is GSC for big websites? Search Analytics: query is the one thing that we need
12. JetOctopus.com Serge Bezborodov Search Analytics: query
13. JetOctopus.com Serge Bezborodov Search Analytics: query startDate endDate dimensions Important parameters: Additional parameters: dimensionFilterGroups aggregationType type
14. JetOctopus.com Serge Bezborodov Search Analytics: query - output impressions clicks ctr position
15. JetOctopus.com Serge Bezborodov Our fi rst query startDate: 2024-09-01 endDate: 2024-09-30 dimensions: [] Query:
16. JetOctopus.com Serge Bezborodov Our fi rst query startDate: 2024-09-01 endDate: 2024-09-30 dimensions: [] Query:
17. JetOctopus.com Serge Bezborodov Our fi rst query - let’s verify it nice!
18. JetOctopus.com Serge Bezborodov Load by URL level startDate: 2024-09-01 endDate: 2024-09-30 dimensions: [‘page’] Query:
19. JetOctopus.com Serge Bezborodov Query by URL level
20. JetOctopus.com Serge Bezborodov Query by URL level
21. JetOctopus.com Serge Bezborodov Load by URL+query level startDate: 2024-09-01 endDate: 2024-09-30 dimensions: [‘page’, ‘query’] Query:
22. JetOctopus.com Serge Bezborodov Load by URL+query level But how many unique URLs are there?
23. JetOctopus.com Serge Bezborodov Load by URL+query level But how many unique URLs are there? 258,859
24. JetOctopus.com Serge Bezborodov So How Many URLs Are Ranked? 258,859 13,852 or
25. JetOctopus.com Serge Bezborodov Let’s Make a Table Total By URL By URL + query URLs 13,852 258,859
26. JetOctopus.com Serge Bezborodov Let’s Make a Table Total By URL By URL + query URLs 13,852 258,859 Impressions 131,077,052 78,926,610 35,025,174 Clicks 10,405,484 6,058,259 5,243,075
27. JetOctopus.com Serge Bezborodov Let’s Make a Table Total By URL By URL + query URLs 13,852 258,859 Impressions 100% 60% 26% Clicks 100% 58% 50%
28. JetOctopus.com Serge Bezborodov GSC API can return as little as 10% of total impressions for URLs and queries
29. JetOctopus.com Serge Bezborodov Examples real estate classi fi ed auto catalog
30. JetOctopus.com Serge Bezborodov More to know - Filtering by Devices - Loading data by days
31. JetOctopus.com Serge Bezborodov Why It Happens? https://support.google.com/webmasters/answer/7576553?hl=en
32. JetOctopus.com Serge Bezborodov Do we have anonymized pages as well?
33. JetOctopus.com Serge Bezborodov By working with sampled data, we miss a huge piece of long-tail pages
34. JetOctopus.com Serge Bezborodov Solution?
35. JetOctopus.com Serge Bezborodov No Single Solution
36. JetOctopus.com Serge Bezborodov Half-Solution Subfolders
37. JetOctopus.com Serge Bezborodov Subfolders
38. JetOctopus.com Serge Bezborodov Subfolders - do it today! 1. collect top subfolders on your website
 (it may be sub-subfolders as well)
 2. add them to GSC
 3. the data starts to collect from now
 4. wait
39. JetOctopus.com Serge Bezborodov Subfolders Deduplication https://website.com/ https://website.com/shop/ GSC Property 1 GSC Property 2 https://website.com/shop/pageA.html https://website.com/shop/pageB.html https://website.com/shop/pageX.html … https://website.com/info https://website.com/blog/ https://website.com/shop/ https://website.com/shop/pageA.html
40. JetOctopus.com Serge Bezborodov Subfolders Deduplication The main GSC property already contains the data from subfolders Don’t simply merge all the data!
41. JetOctopus.com Serge Bezborodov Subfolders Deduplication SEO Tools usually handle merge data from subfolders
42. JetOctopus.com Serge Bezborodov Subfolders - Example Main property With subfolders 80k pages 19,911,737 impressions 669,240 clicks 4,3M pages 49,116,210 impressions 1,189,346 clicks By URL
43. JetOctopus.com Serge Bezborodov Subfolders - Example Main property With subfolders 80k pages 19,911,737 impressions 669,240 clicks 4,3M pages 49,116,210 impressions 1,189,346 clicks By URL 50x more! +146% +77%
44. JetOctopus.com Serge Bezborodov Subfolders - Example total by URL by URL + query URLs 4,3M 359k Impressions 286,672,123 24% 10% Clicks 5,097,921 36% 18%
45. JetOctopus.com Serge Bezborodov GSC API for big websites means sampled data.
46. JetOctopus.com Serge Bezborodov What about GSC Bulk data export?
47. JetOctopus.com Serge Bezborodov Thanks @sergebezborodov