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WWE Ethnography: Let's Get Ready to Rumble!

WWE Ethnography: Let's Get Ready to Rumble!

World Wrestling Entertainment (WWE) is the largest and most popular professional wrestling company in the world. WWE programming introduces story-driven sports matches with predetermined outcomes and fighting maneuvers that are worked, all promoted as legitimate bouts. During this entertaining talk, Tomer will present an ethnographic analysis of the cultural phenomenon that is WWE. He will take apart this phenomenon from the point of view of a hardcore WWE fan and introduce key aspects of professional wrestling. Through video and images, Tomer will demonstrate what is ethnography and how it can explain the social life of humans and express a credible reality.

Tomer Sharon

April 08, 2014
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  1. WINNING THAT ELUSIVE BUY-IN FOR UX RESEARCH TOMER SHARON |

    GOOGLE | @tsharon ALL RIGHTS RESERVED BY WWE
  2. 1. CAN YOU SMELL WHAT THE ROCK IS COOKING 2. THAT’S THE

    BOTTOM LINE BECAUSE THE ROCK SAID SO 3. I’M THE ROCK AND I’M AWESOME
  3. ROLE OF UNIVERSE CHEER GOOD GUYS BOO BAD GUYS ENGAGE

    ON SOCIAL MEDIA BUY MERCHENDISE BUY PAY-PER-VIEWS SUBSCRIBE TO WWE NETWORK
  4. WINNING THAT ELUSIVE BUY-IN FOR UX RESEARCH TOMER SHARON |

    GOOGLE | @tsharon ENTRANCE STORYLINE SPOTS & PATTERNS FALSE FINISHES TURN CATCHPHRASE JOHN CENA UNIVERSE