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How & Why the history of SEO will help us plan ...

Varn
September 18, 2023

How & Why the history of SEO will help us plan for the future of search

Here is the slides to my talk from Brighton SEO, Sept 2023.

The talk was about how & why the history of SEO will help us plan for the future of search.

Varn

September 18, 2023
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Transcript

  1. How & why the history of SEO will help us

    plan for the future of search Tom Vaughton Varn https://www.linkedin.com/in/tomvaughton/ https://www.slideshare.net/varnmedia
  2. #BrightonSEO “I very frequently get the question ‘What’s going to

    change in the next 10 years?’ I almost never get the question ‘What’s not going to change in the next 10 years?’ ”
  3. 1. The point of search engines was to make information

    easy to find That’s still the same today #BrightonSEO
  4. The past has taught me to be aware of these

    important constants AND to be looking ahead of what’s changing #BrightonSEO
  5. Constant change in how people find information means people will

    question the importance of SEO #BrightonSEO