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Understanding your competitor’s business to be ...

Varn
October 10, 2022

Understanding your competitor’s business to be truly successful at SEO

The document discusses the importance of understanding competitors for SEO success. It recommends researching competitors through tools like Google Trends, SEM Rush and social media to learn who they are. It also advises analyzing competitors' on-site SEO, backlink strategies, content and more to understand them "under the skin." Additionally, it suggests examining competitors' business models by researching their financials and market conditions to fully comprehend what they are up against.

Varn

October 10, 2022
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  1. Understanding your competitor’s business to be truly successful at SEO

    Slideshare.Net/varnmedia @VarnMedia Tom Vaughton | Varn linkedin.com/in/tomvaughton/
  2. If you don’t understand your competition > Your marketing strategy

    won’t deliver a good ROI > Neither will your SEO
  3. 01 WHO ARE THEY PR/Google News Google Trends Google Ads/Spy

    Fu Research SEM Rush Market Research Social Media Engagement Just Ask :)
  4. Uncover target keyword clusters, not vanity SEO. Examine metadata, headline

    strategy & internal linking strategies 02 UNDER THE SKIN
  5. 03 BUSINESS MODEL So what do we mean by understand

    the business model of your competition?
  6. 03 BUSINESS MODEL Companies House - gov.uk/government/organisations/companies-house Plimsoll.co.uk - compare

    companies, get good and bad performance alerts, acquisition info Companycheck.co.uk - for credit checks, financial performance, assets and cash reports etc
  7. Useful Resources Research www.plimsoll.co.uk www.mintel.com (Brighton60, and give a 10%

    discount on any Mintel report on https://store.mintel.com) www.gov.uk/government/organisations/companies-house www.companycheck.co.uk/ www.mintel.com/ www.nielsen.com/ markets.ft.com/data/sectors www.ibisworld.com/
  8. Useful Resources Tools semrush.com/ trends.google.com/ brandmentions.com/ (track competitor and your

    mentions) archive.org/web/ (wayback machine) look at previous competitor iterations https://majestic.com/ (monitor backlinks and offsite SEO for competitors) BuiltWith Screaming Frog Majestic SEM Rush
  9. Understanding your competitor’s business to be truly successful at SEO

    Slideshare.Net/varnmedia @VarnMedia Tom Vaughton | Varn linkedin.com/in/tomvaughton/