Victoria Adams Resume

Transcript

1. Victoria Adams Richmond, VA 23220 | (703) 999-1150 victoria.adamsr@gmail.com | www.linkedin.com/in/victoria-adams01 EDUCATION Virginia Commonwealth University (VCU)​ ​ ​ ​ ​ ​ Richmond, VA Bachelor of Science: Marketing: Brand and Product Management | Minor: Sales | GPA: 3.7​ May 2026 Additional Standing: Deans List Relevant Courses: Marketing Principles, Buyer Behavior, Marketing Research, Digital Marketing, Brand Management, Social Media Research, International Marketing, Marketing and Brand Strategy. MARKETING EXPERIENCE RTS Labs ​ ​ ​ ​ ​ ​ ​ ​ Richmond, VA Marketing Manager ​ ​ ​ ​ ​ ​ ​ May 2024 - September 2024 •​ Leveraged Apollo database and advanced email software to generate qualified leads and improve digital outreach performance. •​ Conducted targeted outreach for speaking opportunities and global conferences, strengthening brand visibility. •​ Executed data-driven follow-up strategies increasing lead conversion rates and securing potential clients. SKIN. By HC ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Richmond, VA Marketing Assistant ​ ​ ​ ​ ​ ​ ​ February 2024 - August 2024 •​ Captured photo and video content reflecting the brand on multi-platform campaigns, driving engagement and client retention. •​ Supported planning and execution of in-store events, coordinating marketing efforts and creating content to drive attendance and engagement. •​ Designed and managed Instagram marketing campaigns that highlighted services and trends, increasing online visibility and client inquiries. The Beauty Matchmakers​ ​ ​ ​ ​ ​ Washington, DC (Remote) Social Media/Brand Marketing Intern​ ​ ​ ​ August 2020 - August 2024 •​ Managed social media presence on Instagram and TikTok for an audience of over 15k followers. •​ Performed extensive buyer research in order to ascertain and develop a business strategy. •​ Collaborated with executives to launch brand initiatives, strengthening skills in communication, project management, and digital marketing. ADDITIONAL EXPERIENCE Sant’Anna Institute​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Sorrento, Italy Study Abroad/Student Ambassador ​ ​ ​ ​ ​ ​ ​ ​ Summer 2025 •​ Completed coursework in Global Business: Italy and Tourism and History of Italian Culture and Food, gaining cross-cultural insights into international markets, consumer behavior, and the intersection of culture and commerce. •​ Facilitated an information session for student organizations, sharing first-hand experiences and encouraging peers to pursue international study. •​ Developed adaptability and global awareness by immersing in Italian culture, engaging with local businesses, and analyzing how cultural traditions influence branding, marketing, and consumer decision-making. Active Minds​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Richmond, VA President ​ ​ ​ ​ ​ ​ ​ ​ ​ December 2023 - Present •​ Worked alongside an executive team of nine to support the needs of our 350 members. •​ Built connections with other clubs, organizations, or external partners. •​ Planned and staged promotional events suggested by the general body with a $3,000 budget to engage students and spread awareness. VCU Professional Selling Team ​ ​ ​ ​ ​ ​ ​ ​ Richmond, VA Vice President​ ​ ​ ​ ​ ​ ​ ​ Fall 2023 - Present •​ Mentored and coached new members, improving team performance and confidence in high-stakes sales roleplays and competitions. •​ Represented the university at national multi-day sales competitions, placing among top performers out of hundreds of competitors. •​ Partnered with the executive board to design training plans, practice sessions, and promotional strategies, enhancing recruitment and team recognition across campus. American Marketing Association VCU​ ​ ​ ​ ​ ​ ​ ​ Richmond, VA Member ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Fall 2025 - Present •​ Expanded professional network by engaging with AMA Richmond industry leaders and corporate partners, gaining hands-on exposure to cross-functional marketing practices and digital innovations. •​ Enhanced creative thinking and problem-solving skills by brainstorming campaign strategies and engaging with professionals on cutting-edge marketing topics.
2. SKILLS Marketing Skills •​ Strategic Communication and Brand Storytelling, Sales and Customer Engagement, Project Management, Market Research and Consumer Insights, Presentation and Public Speaking. Technical Skills •​ Microsoft Office Suite, Adobe, Canva, Social Media Management, Google Workspace, Zoom and Dropbox. SCHOLARSHIPS AND CERTIFICATIONS •​ Benjamin A. Gilman International Scholarship •​ VCU Snead Scholarship •​ Bank of America Scholarship •​ Google Analytics Certification •​ Google Ad Certification •​ SPIN Selling Workshop Certified