Comebacks, New Beginnings & Reboots

The one in which I talk about films and how to make websites died a death come back to life.

Transcript

2. Well, hello you lovely people
3. Where have you been?
4. Something been going on?
6. We missed you
7. First DRINK:// in soddin’ forever
8. 679 days
9. 679 days 97 weeks…
10. 679 days 16,296 hours 97 weeks…
11. Been anywhere nice?
12. We’ve come back. And fuck me we’re gonna come back stronger
13. Which got us thinkin’
14. Wayne Barker Comebacks, New Beginnings & Reboots Director of Online Marketing
16. Better received than this…
18. At least that one made it to the cinema…
20. Stuff that is once broken can be fixed
21. Example?
27. “You blew it up! Ah, damn you! God damn you all to hell!”
29. STOP! STOP! HE’S ALREADY DEAD.
33. You do the SEO, Wayne… do some Excel or shit
35. I’m the Excel king… graph, graph, graph…
38. Look familiar?
40. What have we learnt?
41. SEO does not. I repeat does not go up and to the fuckin’ right all the time #1
42. Things CAN get better #2
43. Never get Tim Burton to remake a classic. He’ll fuck it up #3
48. There's good and bad reboots everywhere
50. And the odd WTF? Like really, WTF?
52. You can of course make strides and then fuck it up again
54. Or chase the money without thinking
56. Shit
57. This is meant to be about digital marketing right?
58. Let’s talk about some stuff then
59. When do you need a comeback in SEO?
60. • Failed site migration When do you need a comeback in SEO?
61. • Failed site migration • Google Algorithm update When do you need a comeback in SEO?
62. • Failed site migration • Google Algorithm update • Failed domain merging When do you need a comeback in SEO?
63. • Failed site migration • Google Algorithm update • Failed domain merging • Google penalty When do you need a comeback in SEO?
64. Might be your fault – probs not though, right?
65. Sometimes it is
67. Fuck it. Still needs fixing
68. What do they look like?
69. World of Books Migration
70. Zara Home – The Rollercoaster of Doom
71. Zara Home – The Rollercoaster of Doom
72. Zara Home – The Rollercoaster of Doom
73. Here we go
74. Tesco & Business Decisions
75. Tesco & Business Decisions
76. A couple we’ve been party to
77. Slow Fixing of Migration
78. Still not there…
79. The Double Whammy
80. The “In Your Bed, Bad Dog” Penalty
81. Bloody People Who Think They Know What They’re Talking About…
82. Nobody sets out to ruin stuff in our business (mostly…)
83. But people do ruin SEO, organic traffic and revenue
84. Wildly stepping in with demands when they don’t have the nuance Stakeholders can be like film producers
85. In they come, make demands, break shit, and then run with their money Flown in consultants can be like the egotistical actor
86. A date is set and off you go — doesn’t matter if it’s ready or not. They want it now Impatient business owners can be like the movie studio who set an arbitrary release date
87. You’ve got the answers right, Wayne?
88. Nah.
89. Sorry.
90. Thank you.
91. …Like that’s the end
92. "Hang on a minute, lads. I've got a great idea…"
93. ”Blimey!”
94. I often show tools you can use in my presentations
95. The most important tool for this shit is your brain noggin
96. The other tools are necessary, but… The most important tool for this shit is your brain noggin
97. The other tools are necessary, but… The most important tool for this shit is your brain noggin Data is nothing without your ability to understand it
99. I’ll still give you a list of tools we use though. But tips first
100. You gotta apply critical thinkin’
101. You gotta drop the ego
102. You gotta work with everyone
103. And that might mean convincing them to work with you You gotta work with everyone
104. Working with checklists will NOT bring sites back from the dead
105. This needs you to dig deep
106. Often in different places each time This needs you to dig deep
107. This is not sticking plaster stuff
108. Be forward thinking – skate where you think the puck is going
109. Learn the language of the people that you need to convince to get this shit fixed
110. So how does this end?
113. Common ending tropes found in films https://tvtropes.org/pmwiki/pmwiki.php/Main/EndingTropes
114. Awesome Moment of Crowning Yay! Story ends with character being crowned ruler of the land they just saved.
115. Bookends Boo! The story ends the same way it begins
116. Dance Party Ending Yay! The story ends with everyone dancing
117. Destroy the Evidence Boo! Someone who seems not to be directly involved in a crime destroys or hides some evidence relating to it
118. The Good Guys Always Win Yay! The heroes always succeed in defeating the bad guys
119. Or…
120. All Just a Dream Erm. It happens. It turns out the whole story was just the protagonist's dream
121. Choose your own adventure my friends
122. Thank you.
123. https://www.sistrix.com/ https://sitebulb.com/ https://www.semrush.com/ https://www.botify.com/ https://www.screamingfrog.co.uk/ https://surferseo.com/ https://bigmetrics.io/ https://urlprofiler.com/ https://analytics.google.com/ https://search.google.com/search-console/ https://datastudio.google.com/ https://www.hotjar.com/ https://www.contentkingapp.com/