Beyond the Buzzwords

How technological disruption works, why buzzwords won’t help us deal with it, and what to learn from the history of aviation. (Keynote for Airbus EYV, December 2016)

1. BEYOND THE BUZZWORDS Airbus EYV Winter Convention 2016
2. WOLFGANG WOPPERER-BEHOLZ CO-FOUNDER MINDMATTERS CO-FOUNDER BETAHAUS HAMBURG CO-CREATOR PRODUCTFIELD ( )
3. DIGITAL TRANSFORMATION
4. DIGITAL TRANSFORMATION DIGITAL TRANSFORMATION !
5. DIGITAL TRANSFORMATION ?
6. IN AIRPLANES ?
7. 1983 2016 http://www.airbus.com/galleries/photo-gallery/dg/idp/111731-a350-1000-first-flight-air-to-air-029/?share=1 http://www.key.aero/central/images/gallery/822.jpg
10. WE ARE HERE
11. http://www.eco-mobil.at/uploads/pics/VW_Golf_Golf_VII_large.jpg 1974 2015
12. BUT…
14. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif
15. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif
16. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif https://accessibility.uber.com/wp-content/uploads/sites/3/2016/05/uber_animated-gif.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif
17. https://i.kinja-img.com/gawker-media/image/upload/hgsb40znafjoyxqipjwf.gif http://comma.ai/ https://accessibility.uber.com/wp-content/uploads/sites/3/2016/05/uber_animated-gif.gif https://fsmedia.imgix.net/9f/d8/bd/b8/4462/4b5f/8a94/84ef6597b667/google-car.gif
18. WE ARE HERE
19. WE ARE HERE
20. WE ARE HERE
21. DISRUPTION!
22. BUT IN AIRPLANES ?
24. http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg
25. http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9
26. Hyperloop Alpha http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9
27. Hyperloop Alpha http://www.spacex.com/sites/spacex/files/hyperloop_alpha.pdf http://www.solarimpulse.com/img/nt_airplane_background_1200_630.jpg http://www.theverge.com/2016/4/12/11415518/spacex-rocket-landing-close-up-photos-falcon-9 https://www.theguardian.com/business/2016/nov/22/ryanair-flights-free-michael-oleary-airports
28. DISRUPTION!
29. ( )
30. http://www.isi-consultants.com/
31. THE CONSULTANTS http://www.isi-consultants.com/
32. https://blog.versionone.com/wp-content/uploads/sites/3/2014/05/bigstock-Word-Cloud-Lean-Manufacturin-46022440.jpg
33. https://blog.versionone.com/wp-content/uploads/sites/3/2014/05/bigstock-Word-Cloud-Lean-Manufacturin-46022440.jpg
34. https://techieprincesa.files.wordpress.com/2013/07/scrum.png
35. https://techieprincesa.files.wordpress.com/2013/07/scrum.png
36. BUZZWORDS.
37. BUT…
38. https://en.wikipedia.org/wiki/File:Skunk_works_Logo.svg
39. SKUNK WORKS
41. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg
42. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg
43. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg http://www.migflug.com/jetflights/wp-content/uploads/2014/07/lockheed-martin-sr-71-blackbird-4-1038x576.jpg
44. https://upload.wikimedia.org/wikipedia/commons/1/18/P80-1_300.jpg https://upload.wikimedia.org/wikipedia/commons/9/95/Usaf.u2.750pix.jpg http://www.migflug.com/jetflights/wp-content/uploads/2014/07/lockheed-martin-sr-71-blackbird-4-1038x576.jpg https://upload.wikimedia.org/wikipedia/commons/a/a1/F-117_Nighthawk_Front.jpg
45. KELLY JOHNSON’S PRINCIPLES
46. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership
47. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site
48. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation
49. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation
50. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly
51. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on
52. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on ▸ Establish trust by close collaboration
53. KELLY JOHNSON’S PRINCIPLES ▸ Give full Product Ownership ▸ Build small, self-organized teams with a customer on site ▸ Focus on regular feedback and quick adaptation ▸ Enforce meaningful metrics and minimize documentation ▸ Delegate responsibilities explicitly ▸ Mark non-compliance with expectations explicitly and early on ▸ Establish trust by close collaboration ▸ Pay well, timely, and according to performance, not head count
54. TOO MUCH DETAIL?
55. 1 . LEARN FROM FEEDBACK
56. 2. FOCUS ON CUSTOMERS
57. 3. GET SELF-ORGANIZED
58. SOUNDS REASONABLE?
59. THEN LET’S DO IT!