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Business Model Canvas

Business Model Canvas

Art of the single page by Agilion.com

adam bouchard

March 26, 2014
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  1. Canvas Traditional plan 1. Framework 2. Focus 3. Speed 4.

    Tactical Benefits and tradeoffs 1. Detailed 2. Analysis 3. Self education 4. Strategic Both are valuable
  2. 4. Solution How will you deliver on your promise to

    a customer experiencing the pain?
  3. Putting it together Using Agilion as an example This may

    be different next month… as of March 24th, 2014
  4. 1. Customer Segments $3.7 trillion on web & mobile development

    Worldwide in 2013 Total market $2.1 trillion on web & mobile development in United States in 2013
  5. 1. Customer Segments Total market Market forecast Addressable market $20.9

    billion in 2013 to US development web & mobile agencies from organizations in Northeast region USA
  6. 1. Customer Segments Total market Market forecast Addressable market Customer

    qualifications >$100K annual budget Wants premium agency Time & material
  7. How do I get annual spending numbers? Outsource it to

    market research professionals Use average from a few sources
  8. 2. Customer Pain Complexity - Lots of factors make it

    hard to launch products Core problem Trust - Products are critical to a business. They will be selective on who they hire.
  9. 3. The Vision Team of web & mobile developers who

    deliver elegant solutions to complex problems with 100% workflow transparency. Value proposition
  10. 3. The Vision Value proposition We believe good software helps

    solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Product Message Why
  11. 3. The Vision Value proposition We believe good software helps

    solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Your story How
  12. 3. The Vision Value proposition We believe good software helps

    solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Your story What
  13. 3. The Vision Value proposition We believe good software helps

    solve problems and enables people to do great things in life. ! We’ve brought together an exceptional team that enjoys helping customers refine ideas, build, iterate and launch web based products. ! We’re a web & mobile agency. ! We hope you’ll join us. Your story Next Action
  14. 3. The Vision Value proposition Big goal Your story Grow

    a happy and productive team maintaining 80% loyal customer base reaching $25M in annual revenue. !
  15. 7. Product team tactics Invest in people - Purpose, Mastery,

    Autonomy Everything repeatable has a process. Keep things simple.
  16. 8. Sales team tactics Long-term customer relationships Limit size; focus

    on quality; increase demand Networking events in NYC, Boston & Burlington