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Do we need to write markup?

Nathan Ford
October 09, 2014

Do we need to write markup?

Exploring the history and efficacy of one of our most ubiquitous tasks: writing markup.

Nathan Ford

October 09, 2014
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  1. <blockquote>Learning thrives in an environment where you can be fearless

    with questions and generous with answers.</blockquote> <cite>&ndash; Kathy Sierra, two days ago</cite>
  2. <blockquote>After all this research on humane markup languages, much to

    my chagrin, I've come full circle. I now no longer think humane markup languages make sense for most uses. … HTML is generally the better choice</blockquote> <cite>&ndash; Jeff Atwood, 2008</cite>
  3. <blockquote>When designing the HTML document type, consideration was given to

    a certain simplicity in order to allow many browsers and hopefully editors to be developed on many platforms.</blockquote> <cite>&ndash; Sir Tim Berners Lee, 1993-ish</cite>
  4. <h3>According to Tim:</h3> <ul> <li>HTML was always intended to be

    generated by a 
 machine.</li> <li>HTML was intended for content.</li> </ul>
  5. <h3>According to Tim:</h3> <ul> <li>HTML was always intended to be

    generated by a 
 machine</li> <li>HTML was intended for content</li> <li>HTML was intended for <strong>everyone</strong></li> </ul>
  6. <ul> <li>Markup is <strong>NOT CODE</strong></li> <li>Markup is <strong>DESIGN</strong></li> <li>Markup is

    <strong>EASY</strong></li> <li>Markup is <strong>UNFORGIVING</strong></li> </ul>
  7. <dl> <dt>Ego Depletion</dt> <dd>Self-control or willpower draw upon a limited

    pool of mental resources that can be used up.</dd> </dl>
  8. <dl> <dt>Flow</dt> <dd>Mental state in which a person is fully

    immersed 
 in a feeling of energized focus, full involvement, and enjoyment in an activity.</dd> </dl>
  9. <ol> <li>Intense and focused concentration on 
 the present moment</li>

    <li>Merging of action and awareness</li> <li>A loss of reflective self-consciousness</li> <li>A sense of control over the activity</li> <li>A distortion of temporal experience</li> <li>Experience of the activity as 
 intrinsically rewarding</li> </ul>
  10. <ol> <li>Intense and focused concentration on 
 the present moment</li>

    <li>Merging of action and awareness</li> <li>A loss of reflective self-consciousness</li> <li>A sense of control over the activity</li> <li>A distortion of temporal experience <li>Experience of the activity as 
 intrinsically rewarding</li> </ul>
  11. <ol> <li>Intense and focused concentration on 
 the present moment</li>

    <li>Merging of action and awareness</li> <li>A loss of reflective self-consciousness</li> <li>A sense of control over the activity</li> <li>A distortion of temporal experience <li>Experience of the activity as 
 intrinsically rewarding</li> </ul>
  12. <dl> <dt>Anti-Flow</dt> <dd>Mental state in which a person is fully

    immersed in a feeling of <strike>energized focus, full involvement, and enjoyment</strike> tedium in an activity.</dd> </dl>
  13. <blockquote>Good ideas may not want to be free, but they

    do want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete.</ blockquote> <cite>&ndash; Stephen Johnson, 2011</cite>
  14. <ol> <li>Call the company</li> <li>Describe what you need</li> <li>Wait on

    the street</li> <li>Pay</li> <li>Receipt</li> </ul>
  15. <h3>Efficiencies of the list model</h3> <ul> <li>Semantics, and validation built

    in</li> <li>An interface for learning</li> <li>Smart defaults</li> </ul>
  16. Pad in Pad out .box { padding: 1em; box-sizing: border-box;

    } .box { padding: 1em; box-sizing: content-box; }
  17. float: left; clear: none; float: left; clear: left; float: right;

    clear: none; float: right; clear: right; float: none; clear: both;
  18. <blockquote>The adjacent possible is a kind of shadow future, hovering

    on the edges of the present state of things, a map of all the ways in which the present can reinvent itself. … The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore them.</blockquote> <cite>&ndash; Stephen Johnson, 2011</cite>
  19. <h3>Further reading</h3> <ul> <li>Understanding the Dangers of Ego Depletion</li> <li>The

    End of Design As We Know It</li> <li>Is HTML a Humane Markup Language?</li> <li>The birth of the web</li> <li>The first website</li> <li>The Genius of the Tinkerer</li> </ul>