Socializing News Sites

Transcript

1. 1so·cial adjective \ˈsō-shəәl\ a : tending to form cooperative and interdependent relationships with others SOCIALIZING NEWS
2. where we were Users discovered our news through: q  Browsing (very small %) q  UCI.edu (small %) q  External search (largest use case) User engagement options: q  Self-generated related links q  “Add This” share box
3. what we wanted to do rethink news strategy q  organize and retool the news container(s) q  allow users to engage more readily with the end goal to: q  increase user interaction and engagement q  bring low-level content to the front q  enhance content exposure
4. new game plan Reorganize web properties q  Old: homepage, department q  New: homepage, news, calendar, department Allow users to engage more readily q  Social integration q  Quick readability q  Visual content to the forefront Make the platform easy to use for content developers
5. content management Integration of dynamic related content à  video à  photos, slideshows Related content à  manual links à  automated articles
6. navigation Main navigation based on campus-wide interest areas Secondary navigation based on campus communications priorities
7. search faceted search à  text search à  content type à  discipline à  date range
8. social media Share buttons are passive… We actively post as an institution… And encourage writers and researchers to share to and engage in their niche communities.
9. commenting •  No commenting function on our news pages •  Comments are encouraged and responded to on social media sites à  Comments and “likes” matter in a different way now
10. by the numbers q  2/3 of our traffic is to press releases q  Top news item since relaunch:116,853 q  Bounce rate: 88.29% à Blah, blah, blah….
11. site use strategy, today. q  maximizes community engagement q  modularizes site content q  socializes our news items one year from now q  increased traffic from sources like reddit, storify q  PIOs strategically engaging with the public, media orgs q  Better collective understanding of our social engagement
12. THANK YOU. Sherry L. K. Main sherry@uci.edu @sherrymain /in/sherrymain