Jobs-as-progress theory from Alan Klement

Transcript

1. How do you explain Jobs-as-Progress theory?
2. CARBON SKATEBOARD HOLLOW TRUCKS POLYURETHANE WHEELS TITANIUM HARDWARE SWISS BEARINGS
3. CARBON SKATEBOARD HOLLOW TRUCKS POLYURETHANE WHEELS TITANIUM HARDWARE SWISS BEARINGS What we buy What we want
4. CARBON SKATEBOARD HOLLOW TRUCKS POLYURETHANE WHEELS TITANIUM HARDWARE SWISS BEARINGS Don’t make your product about this… …make it about this
5. + = Product New me OId me
6. Upgrade your user, not your product. Don’t build better cameras, build better photographers. – Kathy Sierra
11. Help us get control of our company
12. Help us get our projects started
13. Make sure we don’t mess up
14. What's the best way to inform product development (roadmap) with research learnings
15. Design for existing demand (Sustaining innovation, Single loop learning) Study what customers do/ don’t like about how things are done today Design a solution that improves upon today’s expectations Build Measure
 Learn
16. Design for existing demand (Sustaining innovation, Single loop learning) Study what customers do/ don’t like about how things are done today Design a solution that improves upon today’s expectations Build Measure
 Learn Design for demand generation (Disruptive innovation, Double loop learning) Create (design) an opinion of how things ought to be Design a solution that helps overcome existing constraints to create what ought to be Build Measure
 Learn
17. Experience Acceptance Study Simulated Shopping
18. Information Interrupt Am I intrigued? Shopping behavior is triggered Reassess needs Gain trust Assess financial value What’s the new me? Will I change? Either uses the product and realizes value, or returns to historical behavior
19. Experience Acceptance Study
21. Simulated Shopping
22. $125 The Blackstone 28" Griddle Cooking Station offers a thick cold rolled steel griddle cooking surface. Offers 2 independently ... $125 The Blackstone 28" Griddle Cooking Station offers a thick cold rolled steel griddle cooking surface. Offers 2 independently ... $125 The Blackstone 28" Griddle Cooking Station offers a thick cold rolled steel griddle cooking surface. Offers 2 independently ... $125 The Blackstone 28" Griddle Cooking Station offers a thick cold rolled steel griddle cooking surface. Offers 2 independently ...
23. Job Stories How to evaluate job stories in terms of their impact / How to prioritize features according to research learnings (sustain vs disruptive, experience acceptance) JTBD statement - what's the best way to combine it with job stories (demand profile)
24. The Demand Profile
25. How to work with timelines in case there are too many after the research?